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10 Reasons Why Websites are Cooler than Brochures

You might be a little confused after reading this title and possibly questioning our motives for such an obvious statement. For some the reasons for having a website are not even thought of as it seems the most important and all-encompassing tool for a business. However in our experience we have realized that there are still many companies that are hesitant about creating a website for their brand and often cannot see the point of it all.

Well even if you believe your company has no place on the web and are confident it is just a bricks and mortar kind of place, we are here to show you that there are some very valuable aspects of having a website for all businesses. These 10 points will highlight all the important things a website can offer your company and marketing strategy that a brochure cannot.

1. Visibility and audience - no geographical barriers

   A website gives one enormous exposure due to it stretching across geographical spaces and allowing a much larger audience find your brand and business offerings. The brand therefore becomes far more visible and greater awareness is achieved.

2. More tools to engage with you brand

   With the way the web is designed there are far more channels to expose one’s brand and business due to the various tools out there. The web is a two-way communication channel and therefore it enables consumers to engage with the brand at various levels and in different ways. This could be through information provided or web PR with twitter campaigns, online advertising or viral competitions. It appeals to far more people.

3. Measurability

   The most important function of a website and the web is the fact that it is measurable. Unlike traditional media channels like print and T.V where one is very rarely able to obtain accurate stats, analytic tools on the web and conversion software allows for exact numbers and stats from who visited the website to who read the newsletters. This enables to constantly track and monitor the effectiveness of any online activities and change them at any given stage.

4. Customized

   A website can be designed to appeal to a very specific consumer or audience. This can also be achieved with the use of e-Marketing tools such as SEO techniques and PPC campaigns which targets a specific consumer with keywords.

5. Cheaper - content can be changed easily

   Content is managed in real time therefore it makes it more current and up to date and saves the hassle of always trying to implement new things and start over.

6. Improves credibility

   Having a good-looking and functional website provides a clear and positive image of the brand. If the consumer has not had previous contact with the brand, the website is of vital importance. This also increases credibility as one is able to provide enticing information for the user and helps improve consumer perceptions.

7. Adds convenience and value to the customer

   A website often provides useful information and resources for a consumer, thereby improving the convenience and value of the brand and makes it more attractive to the consumer. This also diversifies revenue streams.

8. Affordable market research with polls and quizzes and competitions

   One is able to create and utilize online tools such as polls and competitions for consumers to engage with the brand and get a specific message across. All this is measurable and literally comes at very little cost.

9. 24/7 real time

   A great thing about a website on the web is that it is open all the time. That means people can access information about the business whenever they want and does not need extra manpower in order to make this efficient.

10. Tools like ordering and payments greatly reduce time and effort of employees

    There are many tools and functions that can be automated with a website so that it makes the life of all employees better and systems are able to be out in place to ensure the most efficient running of activities.

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