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It's Always "Better At Home"
Websites play an essential role within any company’s business strategy. While many larger conglomerates have latched on fairly quickly to this notion, many smaller businesses have yet to realize the full potential of having a website. If they do comprehend the importance of the web and how it can benefit them, they tend to skimp on design and functionality, believing it is enough to merely have some sort of presence.
This mindset however can be more damaging to the brand than not being on the web at all, due to the fact that a customer often forms an opinion from what is available on the website.
Better at Home is a UK based company which offers excellent personal care conveniently within one’s own home. The company has grown from strength to strength since its inception in 1999 by providing professional help and companionship while still allowing one to live independently. Better at Home is a perfect example of a medium sized company who realized the increasing significance of a good-looking and easy-to-use website.
The purpose of the Better at Home website was to provide simple and logical user navigation, comprehensive but uncluttered information and most importantly a quick and efficient way of being contacted. Realmdigital needed to have a clear understanding of the target audience for this website in order for it to be effective and accessible and based much of the functionality on those requirements.
The new website exudes simplicity and usability while serving the intended purpose in a more appealing manner, and portrays a good impression of the existing brand. This is a great illustration of merging specific client requirements, functionality and creativity with Realm Platform to ensure that from now on it truly is always “better at home.”
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