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Keeping it local with geo-targeting and localisation
Platform has excellent localization features making use of the language module. The full potential of this functionality is often only leveraged by our international clients, but it is of equal importance to the smaller players. Localization features such as multi-language and the use of geo targeting can vastly improve the visitor experience.
Take a look at your web analytics and identify your target markets and employ localization to specialize your content for those markets. Targeted content will provide far greater conversion in those regions. Contact us for more on localization and geo-targeting.
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