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Launch of MiX Telematics
Realmdigital is proud to announce the launch of the new website for global asset management giant, Mix Telematics. This was a large project that fully uitilized all the functions of Realm Platform, with the most exciting element being the multi-site functionality.
Who is MiX Telematics?
MiX Telematics is a global provider of information and related services for the efficient and effective management of mobile assets. Founded in 1997, MiX Telematics has built a solid reputation for designing, developing and selling innovative fleet management technology and services for the consumer and commercial vehicle market, primarily in four specific categories: Tracking & Tracing, Driver Safety, Fleet Management, and Compliance.
MiX Telematics has provided security, stolen vehicle recovery and personal safety solutions to consumers in South Africa since 1996 under the prominent Matrix Vehicle Tracking brand. With the largest GSM-based subscriber base in South Africa and excellent recovery rates, MiX Telematics helps protect you and your family and works under the mantra that our customers are people not vehicles.
For the commercial vehicle market, MiX Telematics designed and developed the VDO “Fleet Manager” (FM) product range, branded and sold by Siemens worldwide for over 10 years. Since May 2007, the business acquired the distribution rights for its Fleet Manager range of products from Siemens VDO and bought Siemens VDO’s UK-based fleet management and commercial vehicle outfitting businesses, including the Datatrak product range and network. These transactions significantly strengthened MiX Telematics’ international distribution network for its products, giving the business a truly global footprint.
The MiX Telematics range of products and services is sold in over 75 countries and boasts an install base of over 500,000 units worldwide.
The Project
MiX Telematics needed a world class website aiming to have the best in the industry. The objective of the website was to have one global site, representing the MiX Telematics Group and then various regional websites, displaying more locally relevant information but with common look and feel. A large focus on Search Engine Optimization was made from the start in order to improve the group’s search rankings and support future online marketing initiatives. The site was built to scale as MiX Telematics grows and establishes new subsidiaries and also to allow MiX Telematics to manage it easily on their own without having to rely on 3rd parties.
Leading digital agency Stonewall+ are the brains behind the fresh and innovative design, ensuring the new MiX Telematics brand was communicated and expressed clearly to the user while enticing a browser to explore further. Realmdigital worked closely with Stonewall+ in order to fully integrate the back- end functionalities with the unique user interface and holistic e-marketing strategy.
Salient Features
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The site offers functionality allowing the administrator to manage multiple sites from a single login.
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IFR integration allowing rich typography on web pages without sacrificing accessibility, search engine friendliness, or markup semantics.
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Integrated Search Engine optimization (SEO) features such as SEO URLs, custom URL rewriting and auto alt tags which improves the volume and quality of traffic directed to the site through search results.
Major Functionalities
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The site is fully content managed to ensure the information and content is constantly updated and ensures relevancy. This also improves the functionality of the website as errors and redundancies are easily monitored.
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Content managed widget framework allowing the administrator to drastically change the page layout by repositioning different widgets.
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Fully content managed flash banners allowing the user to create visually attractive flash banners
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Newsletter functionality with full subscriber management
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The website displays a full product catalogue which, with the use of Platform software is effortlessly updated and changes can be made on an ongoing basis. This is extremely beneficial for those managing the website as it improves the relevancy of website content. This is also beneficial for specials and promotions which can be added in the simplest way possible.
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The website has integrated Web Analytics to track and target specific customers and browsers. It allows for a greater understanding of who the target market is and what are the best ways to capture their attention.
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