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Realm CMS a hit in the tourism industry
With the 2010 World Cup approaching, the South African tourism industry is ensuring that all the necessary tools are in place to cope with the increased amount of international visitors to South Africa. Efficient tourism websites are one of the most important tools in making 2010 a success. Many websites are being upgraded to cope with mass online bookings from soccer fans around the world.
It is imperative that tourism websites such as accommodation, vehicle hire and entertainment sites are of world class quality and expert technology. Visitors need to be able to book and pay for all their travel needs online.
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Realmdigital’s online business platform provides proficient technology to meet these requirements. Numerous tourism websites such as South African Travel Centre (SATC) have already made use of the CMS and the new African Exclusive Travel website will be going live within the next month. |
The CMS offers an integrated solution that offers content management to full e-Commerce functionality. Websites can be updated with new content in a user friendly manner while online bookings and payments are also effectively managed. The CMS allows third parties to upload information such as travel packages without disturbing the aesthetics of the website.
The competitive e-Marketing Module of the CMS is also highly effective due to the integrated CRM and Newsletter functionality. Newsletters and bulk mailers displaying special offers are easily sent to customers within the CRM and the effectiveness of the newsletters can easily be tracked with the integration of Google Analytics.
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