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Realmdigital Appoints Marcus Brewster Publicity
Realmdigital has appointed multi-award winning full service public relations agency, Marcus Brewster Publicity (MBP) as its PR agency of record.
MBP, which set a record in 2008 as the most awarded PR agency in the Public Relations Institute of South Africa’s (PRISA) annual PRISM Awards, will manage the South African firm’s national and African media relations portfolio and national brand & stakeholder communications.
“As an IT & software leader in European and African markets with a client base that includes SAA, IOL, Brandhouse, Vodacom Super 14, The Department of Health, DHL, New Media Publishing and NB Publishers, Realmdigital is a perfect fit for our ‘best PR agency, best clients and brands mantra’,” says MBP managing director Hein Kaiser.
Amongst an array of digital and IT offerings , Realm’s flagship proprietary holistic e-Business software is Platform, which offers fully integrated content management systems (CMS) , e-Commerce, e-Reservations, e-Marketing, web analytics, CRM and SEO solutions for web design houses, web authors and end-users.
The company further enjoys credence as a preferred software development outsource partner for major advertising and creative agencies in the country while working closely with IT teams for blue-chip companies. Realmdigital is also the originator of fantasy sports leagues in South Africa.
“Realm’s IT & software solutions offering empowers and delivers, which further mirrors our mission, vision and culture , and outlook on ePR” says Kaiser.
Comments MBP Chairman Marcus Brewster, “It’s extremely gratifying to see that our ePR offering and IP which is integrated into all our client work has been found best-of-breed by industry heavyweight, Realmdigital.
“Last year (2008) our digital practice area was the first in South Africa to introduce the ePR convention of meta-tagging media releases so that cyber editors can cut and paste into the actual HTML design. This critical activity leads to improved search engine results for clients and MBP’s award-winning campaigns are all about measurable deliverables.”
The Realmdigital account will be headed by senior associate JP Roodt, account executive Rafeeqah Larney and candidate PR Saadiyah Marks from the Cape Town office.
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