Umbono steps out by Brett Commaille26 April 2011 0 Comments
I had the privilege of being involved in Google’s Umbono event as a mentor with Wesley Lynch and Invenfin’s Alexandra Fraser. It was organised with Silicon Cape at the V&A last week. It was a simple event aimed at getting the techies and the idea people together in the hope of pulling the ideas out of their heads and into the real world with the help of new found partnerships.
Exclus1ves.co.za turns 1 by Wesley Lynch16 March 2011 0 Comments
It’s been exactly a year since we launched the new exclusives.co.za website. Exclus1ves required a fully functional e-commerce site. The aim was to leverage the existing brand equity and expand the brand perception to include non-book products like CD's, DVD's, games, e-books and audio books. There was also importance placed on promoting the Fanatics loyalty program. The site grew immensely over the last year and rapidly moved into the digital edge with full support of e-books and audio-books which is constantly growing.
Customer is King with Online Group Retail by Charles Stroud09 March 2011 0 Comments
Online group retail is all about getting a certain amount of people to purchase a deal for the transaction to take place. The product, service, or deal is available to all required group retail users. The required amounts of individuals are either determined by the company hosting the deal or the online group retailers themselves.
Leveraging Content Online by Realmdigital10 March 2010 0 Comments
Realmdigital's very own Wesley Lynch will be speaking at the Ad Expo 2010 at the Sandton Convention Centre in Johannesburg on the 23rd of March 2010. We would love to see you there, so head on to the Ad Expo - entrance is free - which means there is no excuse to see how you can market your business in a whole new way!
Managing Campaigns just got Easier! by Realmdigital07 March 2010 0 Comments
Holistic marketing is pretty much the only way to run a campaign in today’s branding world. With this being said it can be a mammoth task trying to juggle each part of the campaign or campaigns! In order to combat this problem, we have created a new module in Realm Platform called Campaign Management, which allows you to track every aspect of your campaign from one easy place! We certainly love it!