Making the digital subscription model work for you by Suhaifa Naidoo20 March 2013 0 Comments
The way in which consumers are consuming content is rapidly changing, print publications are becoming digital and video shops are slowly shutting their downs. We are moving forward and businesses are adopting an online model; providing their customers with access to content online, content they can access from pretty much any device and from any location with an internet connection. We saw the wave with print publications and accessing our favourite magazine on our tablet has now become the norm. But printed content is not the only form of media embracing the digital model. Music, movies, and TV series have jumped on the bandwagon too.
Developing Developers by Clint Lynch13 March 2013 1 Comments
In terms of technology South African IT companies are on par with the global benchmark, our tech is good and we are a definite force to be reckoned with in the global market. But there is the notion, a false perception, that because we are ‘classed’ as a third world country that we are as far behind in our tech.
Bridging the Online Book Discoverability Gap – Part One by Linda Jooste08 March 2013 0 Comments
A hot topic doing the conference rounds for the last year has been Discoverability of eBooks on online retail stores. Online bookstores just don’t have the same conversion rate as their brick and mortar counterpart. My theory is that online bookstores have not been set up in a way to speak to the reader, and are still not able to replicate the bookshop ‘browsing experience’.
Google updates perpetually changing the SEO landscape by Linda Jooste28 February 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, it’s my responsibility to have one eye on the copy and the other on the search results.
Dear Future Women in Tech by Suhaifa Naidoo26 February 2013 1 Comments
A very popular and powerful letter is being passed around in tech circles, Tweeted and Facebooked. Stacey Mulcahy a Flex and Flash developer and brainchild of the blog Bitch Who Codes, wrote an open letter to her 8 year old niece highlighting the problems women in tech face and hopes she will grow up to not experience that. Although the letter is somewhat lighthearted, make no mistake; the candid humor behind Stacey's tone in writing is addressing a very serious and common issue that all women in tech are facing around the globe.