Google updates perpetually changing the SEO landscape by Linda Jooste28 February 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, itís my responsibility to have one eye on the copy and the other on the search results.
Dear Future Women in Tech by Suhaifa Naidoo26 February 2013 1 Comments
A very popular and powerful letter is being passed around in tech circles, Tweeted and Facebooked. Stacey Mulcahy a Flex and Flash developer and brainchild of the blog Bitch Who Codes, wrote an open letter to her 8 year old niece highlighting the problems women in tech face and hopes she will grow up to not experience that. Although the letter is somewhat lighthearted, make no mistake; the candid humor behind Stacey's tone in writing is addressing a very serious and common issue that all women in tech are facing around the globe.
Mobile apps increase enterprise work force participation by Wesley Lynch20 February 2013 0 Comments
Mobile apps already play an important role in enterprise content and application delivery strategies, partly because of the dominance of mobile formats on the computing landscape, and partly because of the proven success of apps with engaging audiences. But while enterprises have for some time applied this knowledge in their design of customer-facing content or services, they havenít explored the power of mobile to engage internal audiences as much.
SEO and Meta-data to combat the Discoverability Gap - Part Two by Linda Jooste19 February 2013 1 Comments
Publishers identify discoverability as the number one reason why they arenít selling more eBooks. As I explored in Part one, there are many reasons as to why this gap exists. And while it is not a new problem, as e-commerce sites have noticed this gap for quite some time, the industry is still not seeing the results they were hoping for.
Digital readers, I wasnít having any of it. Or so I thought by Linda Jooste13 February 2013 0 Comments
When it came to e-Readers I fought kicking and screaming, nails digging into the leather bound first editions of my physical books, a hundred fold collection of renaissance, post-modern, and modern classics that I have trawled through musty, second-hand store after store for, for the past six years. If this was the way things were going, I wouldnít go quietly.