Get a degree or just teach yourself? by Suhaifa Naidoo27 May 2013 3 Comments
Once upon a time in an era not so far behind us having a degree secured your future and guaranteed you a successful career. With the rise of the internet and free information made widely available to us, more and more people are teaching themselves new things every single day. Coming from an academic background and having completed 2 degrees, I was adamant that having a tertiary education to fall back on was the ultimate requirement for all individuals. Having spent the last 4 years in digital, I am no longer 100% sold on the idea.
Making the digital subscription model work for you by Suhaifa Naidoo20 March 2013 0 Comments
The way in which consumers are consuming content is rapidly changing, print publications are becoming digital and video shops are slowly shutting their downs. We are moving forward and businesses are adopting an online model; providing their customers with access to content online, content they can access from pretty much any device and from any location with an internet connection. We saw the wave with print publications and accessing our favourite magazine on our tablet has now become the norm. But printed content is not the only form of media embracing the digital model. Music, movies, and TV series have jumped on the bandwagon too.
Google updates perpetually changing the SEO landscape by Linda Jooste28 February 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, it’s my responsibility to have one eye on the copy and the other on the search results.
e-Books set to dominate as low-cost readers hit the market by Wesley Lynch08 January 2013 0 Comments
Three years after the Kindle first became available in South Africa (and two years after the birth of the iPad),consumption of digital content still hasn’t hit its stride locally. Given the exciting functional advances of mobile e-readers, this seems odd. What is the hold-up?