Making the digital subscription model work for you by Suhaifa Naidoo20 March 2013 0 Comments
The way in which consumers are consuming content is rapidly changing, print publications are becoming digital and video shops are slowly shutting their downs. We are moving forward and businesses are adopting an online model; providing their customers with access to content online, content they can access from pretty much any device and from any location with an internet connection. We saw the wave with print publications and accessing our favourite magazine on our tablet has now become the norm. But printed content is not the only form of media embracing the digital model. Music, movies, and TV series have jumped on the bandwagon too.
Bridging the Online Book Discoverability Gap – Part One by Linda Jooste08 March 2013 0 Comments
A hot topic doing the conference rounds for the last year has been Discoverability of eBooks on online retail stores. Online bookstores just don’t have the same conversion rate as their brick and mortar counterpart. My theory is that online bookstores have not been set up in a way to speak to the reader, and are still not able to replicate the bookshop ‘browsing experience’.
Google updates perpetually changing the SEO landscape by Linda Jooste28 February 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, it’s my responsibility to have one eye on the copy and the other on the search results.
Digital readers, I wasn’t having any of it. Or so I thought by Linda Jooste13 February 2013 0 Comments
When it came to e-Readers I fought kicking and screaming, nails digging into the leather bound first editions of my physical books, a hundred fold collection of renaissance, post-modern, and modern classics that I have trawled through musty, second-hand store after store for, for the past six years. If this was the way things were going, I wouldn’t go quietly.
Optimise your website to increase your conversion rate by Linda Jooste19 November 2012 1 Comments
A conversion can mean different things on different types of websites. An e-commerce website conversion is a sale, a travel site a booking, other sites a subscriber, and another contact details as a lead conversion. It all depends on the type of business being conducted via that website.