Bridging the Online Book Discoverability Gap – Part One by Linda Jooste08 March 2013 0 Comments
A hot topic doing the conference rounds for the last year has been Discoverability of eBooks on online retail stores. Online bookstores just don’t have the same conversion rate as their brick and mortar counterpart. My theory is that online bookstores have not been set up in a way to speak to the reader, and are still not able to replicate the bookshop ‘browsing experience’.
Google updates perpetually changing the SEO landscape by Linda Jooste08 April 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, it’s my responsibility to have one eye on the copy and the other on the search results.
Digital readers, I wasn’t having any of it. Or so I thought by Linda Jooste13 February 2013 0 Comments
When it came to e-Readers I fought kicking and screaming, nails digging into the leather bound first editions of my physical books, a hundred fold collection of renaissance, post-modern, and modern classics that I have trawled through musty, second-hand store after store for, for the past six years. If this was the way things were going, I wouldn’t go quietly.
'Facebook is like a chair' - I didn't get it either by Linda Jooste18 October 2012 0 Comments
The social media giant, Facebook, announced on the September the 14th that it had reached its one billionth active user since its launch 8 years ago; to celebrate this momentous occasion they released their first advert – a one minute and thirty second video produced by, Nike advertising famed, Wieden & Kennedy. The result was largely a flop; needless to say their intended message of how Facebook connects people was completely lost in a string of far-reaching and abstract symbolism.
Could this post be your last? by Linda Jooste12 July 2012 2 Comments
By the end of this year there will be over a billion people actively using social networks; right now there are 48 hours of video being uploaded to YouTube every min, 200 million tweets posted every day, and the average user posts 90 pieces of content per month. Now review your personal activity on all the social channels you use, and here’s the twist, consider that every post you make is another addition to your future obituary, and you are the curator of your own life’s archive?