Making the digital subscription model work for you by Suhaifa Naidoo20 March 2013 0 Comments
The way in which consumers are consuming content is rapidly changing, print publications are becoming digital and video shops are slowly shutting their downs. We are moving forward and businesses are adopting an online model; providing their customers with access to content online, content they can access from pretty much any device and from any location with an internet connection. We saw the wave with print publications and accessing our favourite magazine on our tablet has now become the norm. But printed content is not the only form of media embracing the digital model. Music, movies, and TV series have jumped on the bandwagon too.
Google updates perpetually changing the SEO landscape by Linda Jooste28 February 2013 0 Comments
In my department, as a rite of passage, we are required to let Google Analytics into our lives. Terms like SEO, keywords, and SERPs have become our marketing mother tongue, and as our resident copywriter and content producer, itís my responsibility to have one eye on the copy and the other on the search results.
e-Books set to dominate as low-cost readers hit the market by Wesley Lynch08 January 2013 0 Comments
Three years after the Kindle first became available in South Africa (and two years after the birth of the iPad),consumption of digital content still hasnít hit its stride locally. Given the exciting functional advances of mobile e-readers, this seems odd. What is the hold-up?
How apps are taking over computing and content by Wesley Lynch21 November 2012 0 Comments
Mobile apps are innumerable and integrated into almost all aspects of our daily lives. They have already changed computing in staggering ways, but thereís room for more innovation on a similar scale.
Optimise your website to increase your conversion rate by Linda Jooste19 November 2012 1 Comments
A conversion can mean different things on different types of websites. An e-commerce website conversion is a sale, a travel site a booking, other sites a subscriber, and another contact details as a lead conversion. It all depends on the type of business being conducted via that website.