UNDERSTANDING THE MODERN TRAVELLER

Gone are the days when travellers were defined by collective interests, status or culture. Marketing aimed at the modern traveller requires a deeper understanding of the group of individuals a segment represents as the Travel Industry is a highly competitive market....

THE SIX STAGES OF TRAVEL

An understanding of how the travel decision-making process works leads to a blueprint of how to place a Travel Business in the market. With so many websites and online services offering millions of variations of the same thing, it is of the utmost importance to...

GUIDELINES TO RUNNING YOUR OWN E-COMMERCE WEBSITE

Whether you are thinking of starting an e-commerce website or just looking for ways to improve your existing one, let’s face it, good advice is always appreciated. Making a success of an online business can become quite the tightrope act if you don’t lay the right...

14 OF OUR FAVOURITE TIPS AND TRICKS FOR AN E-COMMERCE WEBSITE

Running an e-commerce website these days means not having to learn as you go or even by trial and error. Information on ways to improve your online venture is widely available and there is a host of things you could do to enable your e-commerce site to function...

THE FUTURE OF E-COMMERCE?

E-commerce, or electronic commerce, is the use of an electronic medium to carry out commercial transactions. It usually refers to the sale of products or services via the Internet, but the term also covers purchasing mechanisms via the Internet. Constantly changing...

REALM WELCOMES ZACHIE DU BRUYN

Johannes Zacharias Du Bruyn known as Zachie, has recently joined the Realm team as Senior Developer. Zachie was born in the Free State, raised in Mpumalanga. He has been living in Cape Town for the past 14 years and is definitely not looking back. As Senior PHP...