e-Marketing Functionality integrated in one CMS05 January 2012
We have always streived to be at forefront of digital development and online marketing, with our CMS Realm Platform that has changed the way some of South Africa’s biggest brands do business online. Our easy to use CMS has proven itself popular with every type of business from retail to consultancy. It is the integrated nature of Realm Platform that makes it a popular choice with anyone running a small business due to the fact that you can make use of its prominent SEO services as well its newsletter function, which aggregates on site content to include in your monthly communications, saving time and money.
The innovation in Realm Platform truly shows though in its’ E-Marketing Module which demonstrates all the most innovative developments across the CMS and is not only, friendly, fast and convenient for the end user, it is user friendly, efficient and beneficial to business for the website owner. The innovative newsletter is fully integrated into the CMS and aggregates content from the website, this allows the sender to concentrate on providing fresh content for the website which the newsletter will then share with subscribers. It also divides subscribers into categories which allow the sender to divide possible recipients up, for example one category for clients, one for staff and one for potential clients. That way you can send multiple newsletters of more significance to different targets.
The E-Marketing module on the Realm Platform also provides in depth analytics for the newsletter. The analytics allow you to see subscribers behaviour including how many people have unsubscribed. A true innovation is that you can set each newsletter as separate campaigns on Google Analytics allowing you to track how many users are visiting the website from the newsletter, this type of information allows you make changes to the newsletters content, its’ look and feel and even the time of month you send it based on passed user behaviour.
Realm Platform’s E-Marketing module truly allows you to gain maximum benefit from your websites marketing potential, by utilising our experience and expertise in digital marketing we have developed Realm Platform with an E-Marketing module that provides all the benefits of a professionally run website with ease of use that makes it efficient to maintain yourself.Watch how to create a newsletter using Platform