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Heavy Lifting - The Relationship Between Creatives and Developers
The Digital Edge is a weekly podcast which focuses on the digital world and what is happening with South African businesses in this arena. Digital marketing is rapidly growing in popularity and is being used more often as a medium to reach a large audience.
Our very own Wesley Lynch was invited to be a part of the latest edition on The Digital Edge. Saul Kropman, the host of the podcast questioned Wesley about the state of the Digital world in South Africa and the challenges agencies and developers face when sharing projects. Some interesting and important points were raised and evaluated and a good time was had by all.
Check out the podcast and listen to Episode 56: Heavy Lifting and hear what Wesley has to say. We are always interested in what you think and what you have to say, so send us your thoughts and get involved in the digital debate!
Dylan says:
We don't hear enough from the development organisations.
18 Feb 2010 at 6:28 pmWe also don't get the free advertising which comes hand in hand with some of these web awards being handed out to the creative agencies, pointed out via Wesley.
Wesley Lynch says:
Thanks for the feedback. Yeah the free PR would be great. Perhaps we should start a techy award.
18 Feb 2010 at 6:48 pmSimon says:
I definately think the relationships and respect between development and design guys has improved over the years.
19 Feb 2010 at 11:41 amIt has (finally) been realised that without a decent design, backend is useless and vice-versa.
Any design agency not respecting a solid backend solution doesn't understand the web.
Claire says:
The relationship has improved, but it is still a far cry from equal. Without development and excellent functionality the creative is basically useless!
19 Feb 2010 at 2:13 pmI think a proper techy award would be great, as there are some top players out there who deserve to be noticed!