It's been exactly a year since we launched the new exclusives.co.za website. Exclus1ves required a fully functional e-commerce site. The aim was to leverage the existing brand equity and expand the brand perception to include non-book products like CD's, DVD's, games, e-books and audio books. There was also importance placed on promoting the Fanatics loyalty program. The site grew immensely over the last year and rapidly moved into the digital edge with full support of e-books and audio-books which is constantly growing.
Exclus1ves now offers a full range of products and digital content. The product catalogue has increased to offer an additional 3 million products. Apart from the increase in revenue there has been a significant increase in the Fanatics loyalty enrolment. Not only has Exclus1ves online revenue increased substantially, but both international traffic and sales have increased as well.
The recent FlashMob FireSales were extremely popular in the social space and led to many new Exclus1ves members and Fanatics members. World Wide Creative was responsible for the strategy behind this campaign and made sure it was leveraged on all channels. There are some exciting new developments to watch out for in the future so make sure you keep your eyes peeled.
In the meantime, Happy Birthday to Exclus1ves, from the Realmdigital Team! Here's to many more exciting years of working together. Hip Hip Hooray!
*Check out these delicious Exclus1ves themed biscuits made for the 1yr party by Chef Sam.