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Managing Campaigns just got Easier! by Suhaifa Naidoo | 07 March 2010 | 0 Comments

There are various campaign tracking tools out there, but what makes Platform’s Campaign Management so cool is that you can track and monitor each little part of the campaign rather than the whole campaign. You can decide to monitor the newsletters sent, articles disseminated, micro sites, blogs, viral videos, pretty much anything you want in a campaign and it is just so simple to do.

The best part though is its ability to track all your Google Analytics campaigns or any other tracking software whilst keeping all your URLs within your website’s environment. It is a far more accurate way of managing a variety of campaigns or tasks.

As if this isn’t cool enough, the Campaign Management module automatically creates the tracking URL for the tracking software such as Google Analytics! This means that each campaign is created without using external URL shorteners from third parties which reduces the chances of link failure due to the service being down or having problems.

So now there really isn’t any reason why you should struggle to manage and monitor your campaigns, as all the hard work is done for you! Get in touch if you want to find out more!