Managing Campaigns just got Easier!
07-03-2010
Holistic marketing is pretty much the only way to run a campaign in today’s branding world. With this being said it can be a mammoth task trying to juggle each part of the campaign or campaigns! In order to combat this problem, we have created a new module in Realm Platform called Campaign Management, which allows you to track every aspect of your campaign from one easy place! We certainly love it!
There are various campaign tracking tools out there, but what makes Platform’s Campaign Management so cool is that you can track and monitor each little part of the campaign rather than the whole campaign. You can decide to monitor the newsletters sent, articles disseminated, micro sites, blogs, viral videos, pretty much anything you want in a campaign and it is just so simple to do.
The best part though is its ability to track all your Google Analytics campaigns or any other tracking software whilst keeping all your URLs within your website’s environment. It is a far more accurate way of managing a variety of campaigns or tasks.
As if this isn’t cool enough, the Campaign Management module automatically creates the tracking URL for the tracking software such as Google Analytics! This means that each campaign is created without using external URL shorteners from third parties which reduces the chances of link failure due to the service being down or having problems.
So now there really isn’t any reason why you should struggle to manage and monitor your campaigns, as all the hard work is done for you! Get in touch if you want to find out more!
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