The 3 most effective principles to encourage your team’s creativity by Simon Bestbier | 15 May 2012 | 0 Comments
I was recently approached by Wrike.com, a provider of social project management software that helps thousands of companies efficiently get things done together in real time, to be a guest author on their blog. Seeing that Realmdigital effectively uses Wrike to manage all teams and projects, I gladly obliged. Below is the article I put together for Wrike:
“Have fun, create and inspire” – that’s how we describe our work at Realmdigital, a software solution provider. Software development is by definition an area for innovative and creative minds. Nevertheless, it’s not an easy thing to keep coming up with great new ideas in the day-to-day routine. That’s why in our work we follow several important principles that help us keep a fresh look at what we’re doing. If your team works in the creative environment, as well, I presume these principles will work for you, too.
Aim for clients as adventurous as you are
Simply being a company that builds everyday “vanilla solutions” is not a challenge for us. That’s why we are looking for customers that have the same spirit as we do. There are different companies among our clients – large corporations like Nivea, Motorola, and Jeep, and really small businesses. What they all have in common is the desire to explore the new technologies and to try something different.
It’s challenging and inspiring to work with people who have ambitious goals, such as being pioneers in the digital space and getting the best results from the online market. This makes us try our best to help them achieve these goals.
First comes the right idea; then comes the right technology to implement it
The most fascinating things in software development are ideas. The technologies only exist to help us implement them. Others pay a lot of attention to the technical requirements right from the beginning, but in my opinion, this kills the creativity in the project.
We believe that in software development, everything is possible, and we always start by making our customer believe it, too. With this vision, together we can come up with really groundbreaking ideas and then find the best technologies to implement them.
Collect as many ideas as you can
The more people who participate in the brainstorming, the more great ideas we get! That’s why we are eager to involve our clients in the development process at any stage, if they want to be involved. Wrike’s backlog feature works great for our brainstorming. We keep logging all of the ideas our team and our clients suggest into Wrike, and then every month we prioritize them with our clients for the next delivery cycle. And as we try to test ideas in action in the very early stages, even if one of them doesn’t work, we minimize the cost of this mistake.
This way, we are able to find new, efficient solutions and make sure they work in the fast-changing digital market. And Wrike’s flexibility helps us a lot here!