LekkerLeesFees0 Comments
Brief
Exclus1ves latest campaign acknowledges and celebrates Afrikaans literature. With the recent demand for Afrikaans products on their Facebook page, Exclus1ves created and implemented the Afrikaans Lekkerleesfees (roughly translated to “reading festival”) campaign. They required a competition application on their Facebook Page which allowed fans to submit stories and poems in less than 2000 characters. Fans would be able to view all entries on a leader board and vote for their favourite entry.
Our Solution
The application requires users to become fans of the Exclus1ves page before they can enter the competition. Fans who wish to enter the writing competition will then click on the “Skryf in” button.
A story submission form then appears which allows fans to enter their personal details and their poem or story. There is also a terms and conditions box on this form which has to be ticked before submitting. Administrators will then receive notifications about the entries. All entries need to be approved by an administrator before being published.
Entries are visible on a competition leader board. Fans have the options of voting for multiple entries on the leader board but cannot vote multiple times for one entry. There is also an option for fans to comment on entries. Because everyone needs to the help of their friends to vote for them, Share buttons are located one each entry.
Strategy
We developed the Lekkerleesfees application website using Facebook Platform and incorporated some custom functionality, which was specific to the client's requirements. This Facebook application is also being content managed through Facebook Platform.
We had a number of workshops with the client, advising them on best practices throughout the development process.
