Exclus1ves Wishlist0 Comments

Brief

Exclus1ves required a Facebook Application that aimed to build up the spirit of the festive season. The application needed to allow their Facebook Fans to add 5 items towards a Christmas wishlist which they could share with their friends and purchase online. Because it is the season of giving after all, Exclus1ves decided that five lucky fans would win their entire wishlist.

Our Solution

This fun and creative Facebook Application targets Exclus1ve Books Facebook Fans. Fans can use this application to create their Christmas wishlist and share it with their friends. The application also displays some of the top wishlist selections. 

Step 1: Choosing items

Fans have the option of choosing items from multiple categories.

Step 2: Selection of items within a category

There is a wide selection of items across all categories. Regardless of your tastes, Exclus1ves has something for you! For those eager beavers who simply cannot wait for Christmas, the Facebook App allowed fans to purchase the items immediately.

Step 3: My Wishlist

Fans could view their wishlist and remove and add items before sharing with their friends.

Step 4: Sharing

Once the wishlist has been created, fans could then share their Christmas wishlist with their friends via Share buttons. Fans also have the option of including a personal message explaining what they would like for Christmas.

That's not it!

We also implemented terms and conditions for the Facebook App. Fans could click on the T&C's link and would be directed to a separate page that featured all the information they needed to know. 

Users are also given the choice of purchasing these products online on the Exclus1ves website. At the end of the campaign, five lucky Facebook Fans will stand a chance to win their wishlist.

Strategy

We developed the Exclus1ves Christmas Wislist website using Facebook Platform and incorporated some custom functionality, which was specific to the client's requirements. This Facebook application is also being content managed through Facebook Platform.

We had a number of workshops with the client, advising them on best practices throughout the development process.