iKapa Tours and Travel0 Comments
Due to iKapa’s expansive business growth, the company needed a more functional website that incorporated all previous services and products, but allowed for new items to be added and adjusted in a quick and easy manner. A brand makeover was also required, and this needed to reflect in the website design and layout, allowing for a clean and simple image. The focus was on the layout of the site to ensure the usability and functionality was completely maximised, and the site was easy to navigate by all users.
The website is fully content-managed, thereby encouraging relevancy and real-time changes. Search Engine Optimisation (SEO) was automatically implemented to improve search rankings and brand awareness from the onset. The website has a full tour and accommodation catalogue so that items can be edited or removed as tours and venues change in a very simple manner. The site incorporates a comprehensive tour and accommodation search function, which increases the usability aspect of the site, so users can quickly find what they are looking for. Integrated newsletter functionality and subscriber management enhances customer relationship management and brand recognition. The website operates on theme support, allowing users to easily manage a variety of themes to suit their website needs.
Realmdigital had a number of workshops with the client, advising them on best practices throughout the development process.