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Brief
Realmdigital had a Facebook Fan page that made use of standard Facebook features. However, this was not sufficient in increasing the fan base and encouraging engagement with Realmdigtal fans through the Facebook page. Customisable applications were needed in order to make the Facebook page more personal and interactive.
Our Solution
New Facebook tabs were then created for the Realmdigital Facebook page.
Gifts Tab
This tab makes use of a pre-like feature. A pre-like feature restricts users from accessing your page before becoming a fan of the page. This ensures that all users will in turn become fans. Once the user is a fan of the page, the fan will gain access to any gifts that are offered to fans. In Realmdigital's case, the gift is a voucher code. The Realmdigital gifts tab also encourages fans to subscribe to the Realmdigital newsletter. Subscribing is done by clicking on a link within the tab that redirects fans to the website.
Competition's Tab
The competition's tab provides fans with information regarding different competitions run by Realmdigital through Facebook. Although the Realmdigital competition only requires fans to subscribe to the newsletter and become fans of Realmdigital, many other features can be implemented. Features such as online forms, submitting stories, and voting in polls can be developed for your competition's tabs.
This tab also makes use of a "share" widget that allows fans to share the news about the competition to their network of friends.
News Tab
The news tab aggregates news articles from the Realmdigital website and displays them on the Fan Page.
Fans can comment on articles.
Fans also have the option of posting comments to their Facebook profile, allowing their networks of friends to see that they have commented on Realmdigital articles.
Strategy
Facebook applications are being content manged using Facebook Platform, a content management system. Facebook Platform has full Facebook functionality. Administrators of Facebook fan pages can use Facebook Platform to create, manage, and edit Facebook tabs and applications. Facebook Platform also allows administrators to export .CSV formatted data of fans entering competitions.
This is simple to use and completely DIY. You do need help from third-party developers. Content displayed on Facebook tabs can be created and edited using a content editor. The content editor is compatible for text, images, and video.
Are you keen to know more about Facebook Applications and the awesome things we could do for you? Contact us today!
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Testimonials
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I was struggling to find a way to boost the Realmdigital Facebook fan page. Once I implemented the competitions and gift tab, the number of Facebook Fans tripled in less than a month. Facebook Fan Pages and custom Facebook Applications are crucial for the success of any type or size of business in the social sphere. The best part to these apps is that it's easy to create, manage and edit, which can be done using Realm Platform. It's simple and hassle free without any help from the developers.
Suhaifa Naidoo
- Marketing Manager
- Realmdigital
