WTF Media Conference0 Comments

Brief

CEO and Founder of Realmdigital, Wesley Lynch, was approached to speak at the WTF Media Conference. The conference line-up looked extremely impressive and we wanted to give someone the opportunity to attend this conference and subsequently increase our presence amongst people in the marketing and media industries. The WTF Campaign needed to have a strong foundation in social media.

Our Solution

We developed a Facebook application for the Realmdigital Facebook Page as a part of this campaign. This competition application required users to like the page in order to enter the competition. Once entered fans entered the competition by telling us why they deserve this free ticket.

wtf-main-page

Fans had to click on the enter button and submit their details into a form that popped up. All entries were exported into a .CSV format using Realm Platform. 

wtf-form

 

Once the comment was made, it appeared on the competition wall. The comment aggregated the image of the entrant from their Facebook profile. Above the image, the number of voted casted for the comment was displayed.

wtf-comments    

Entrants had to then get all their friends and family to vote for their comments. The comment with the most number of votes would be the winner. We also implemented a share button. Entrants could then share their entry with their friends in order to gain more votes. Only one vote per a person was allowed.

 wtf-share

Strategy

Facebook applications are being content manged using Facebook Platform, a content management system. Facebook Platform has full Facebook functionality. Administrators of Facebook fan pages can use Facebook Platform to create, manage, and edit Facebook tabs and applications. Facebook Platform also allows administrators to export .CSV formatted data of fans entering competitions.

This is simple to use and completely DIY. You do need help from third-party developers. Content displayed on Facebook tabs can be created and edited using a content editor. The content editor is compatible for text, images, and video.

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Testimonials

  • I was struggling to find a way to boost the Realmdigital Facebook fan page. Once I implemented the competitions and gift tab, the number of Facebook Fans tripled in less than a month. Facebook Fan Pages and custom Facebook Applications are crucial for the success of any type or size of business in the social sphere. The best part to these apps is that it's easy to create, manage and edit, which can be done using Realm Platform. It's simple and hassle free without any help from the developers.

    Suhaifa Naidoo

    - Marketing Manager

    - Realmdigital