realmdigital

ModelMaker

Tue, 13 Jun 2006 13:40:30 +0200

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realmdigital is listed as a ModelMaker training partner.
Engineer robust and scalable designs using design patterns and UML. realmdigital UK offers development consultation that helps you harness the power of UML and ModelMaker.

Exel Central Reservation goes live

Thu, 05 May 2005 23:03:05 +0200

realmdigital and UK based software development company Tripoint deliver central reservation and vehicle hire software solution for Exel.

Realm Platform integrated with leading UK media analysis system

Fri, 13 May 2005 12:35:30 +0200

Realmdigital's industry leading content managements system, Realm Platform, has been sucessfully integrated with a leading UK media analysis system. Online subscribers now have access to secure and real-time press analysis and reports.

Realmdigital and Tripoint Ltd partnership

Wed, 01 Jun 2005 21:11:04 +0200

Realmdigital and UK based software development company Tripoint enter into a long term software development partnership.

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Using�best of breed technologies and�sound development stratgies Realmdigital and Tripoint deliver�enterprise applications for the UK Automotive Industry.�

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Brochure Management Service makes use of Realm Platform

Thu, 01 Dec 2005 15:05:04 +0200

Brochure Management Service (BMS), a leading brochure distribution company in South Africa, makes use of the realmdigital Content Management System�(rdCMS).

With 17 privately owned franchises, BMS distribute brochures to over 3000 locations as well as providing other integrated services.

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The rdCMS allows browsers to apply for brochure displays by simply filling out a form on the website. The website is constantly updated with our user friendly rdCMS.

"We have just started using the rdCMS and we love it. It is simple to use and it makes our website look good", says Craig Killeen, Managing Director of Brochure Management SA.

We are currently busy with another website in the tourism industry so please visit our website again�in the near future in order to view yet another successful website powered by the rdCMS.

Hillcrest's Website and eMarketing are a Great Success

Thu, 01 Dec 2005 15:01:44 +0200

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Hillcrest Estate, a wine farm nestled in the Tygerberg hills, makes use of the Realm Platform to power their website as well as their eMarketing strategy.

Monthly newsletters have been sent to their clients, which have vastly increased the number of people visiting their site.

Their website is updated�on a weekly basis with new information on products as well as news items informing clients about upcoming events.

eNewsletters - A Great Success

Mon, 19 Jun 2006 14:21:53 +0200

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Over�the past few months our eMarketing Strategies�have become�very successful, particularly with the sending of eNewsletters on behalf of our clients as well as our partners.

We have sent content rich eNewsletters as well as visually pleasing advertorials with the use of our Realm Platform to databases ranging from a few hundred to many thousands of members.

These eNewsletters increased the amount of traffic to our client's websites dramatically and due to this great success, we look forward to sending out even more eNewsletters in the future.

Health Promoting Schools' new conference website

Mon, 19 Jun 2006 12:35:09 +0200

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The University of Western Cape was in need of a website dedicated to their Health Promoting Schools Conference to be held in September 2006.

We jumped at the opportunity to work with UWC. This website required full eCommerce functionality where people attending the conference are able to register and pay for the conference online.

Realm Platform provided all the functionality that was required to create a website of this nature.

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Inside Living Flash Website

Mon, 19 Jun 2006 12:33:27 +0200

Inside Living, is a kitchen and interior design company based in Cape Town and Knysna. Their kitchens are imported from Germany at affordable prices.

We are proud to announce that this Flash website is fully Content Managed�on our Realm Platform.

Fantasy Rugby goes live in June 2006

Fri, 23 Jun 2006 17:40:40 +0200

�	The Fantasy Rugby�website went live in June. This website invites members to create rugby teams online by picking and managing players with the aim of winning great prizes.

The competition is open internationally as the website targets South African, Australian and New Zealand rugby fanatics residing in the United Kingdom as well as their respective home countries.

This website was built with custom development and bespoke modules on the Realm Platform. The site features detailed tri and tackle level match analysis for fantasy team scoring and a rugby portal with a �kick for the poles� flash game and rugby news feeds. Members have the opportunity to challenge celebrity players like David Campese and with the use of eNewsletters and other viral marketing tools members can also interact with each other like the �challenge groups�.

New website for Department of Science and Technology Expo

Mon, 18 Sep 2006 15:14:58 +0200

Realmdigital has launched Department of Science and Technology website for this year's International Science, Innovation and Technology Exhibition. The exhibition is to be held from 24th to 27th September 2006 at the Sandton Convention Centre, Johannesburg.�

Realmdigital was involved in the development of yet another government department exhibition website.

After the completion of the Department of Health's Health Promoting Schools' website, the International Science, Innovation and Technology Exhibition (INSITE) website ( www.insitex.co.za ) went live in preparation for the exhibition, which runs from 24th to 27th September 2006

Due to the success of INSITE 2004, this event has now become a biennial event. The exhibition serves as a platform for innovation, science and technology (IST) that is driven by South Africa's Department of Science and Technology (DST).

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INSITE shows how the world's problems can be solved by ground-breaking technology. This international event is the only one of its kind in Africa. INSITE aims to host the world's leading innovators and scientists under one roof, where they can interact with enquiring learners as well as the general public.

INSITE 2006 will present exhibiters from The South African Department of Science and Technology (DST) and their supported science councils, programs, agencies and projects, other South African government departments relevant and appropriate to Science, Technology and Innovation applications, International governments and government agencies, African and international private sector corporations and companies.

The exhibition targets learners, educators of science & technology, African and international science & technology practitioners, academics and scientists, African and international government officials and decision-makers, private sector science & technology related practitioners and the general public.

�	INSITE's website is built on the realmdigital Content Management System known as the Realm Platform. With Realmdigital's comprehensive e-Business Platform and Nova Studios' striking design, the website is of an exceptional standard.

The Realm Platform allows the entire website to be content managed, even supporting Macromedia Flash. News items and press releases may be posted on the website as often as required, while historic press releases can be stored in the press release archive. Exhibitors can download their application forms from the website while all visitor information is displayed clearly on the website pages. Browsers can subscribe to the INSITE newsletter via the website. Here the browser's details are instantly added to the online client database and they will then receive the next e-Newsletter that will be sent via the Realm Platform.

Realmdigital is fast becoming an industry leader with its focus being content managed websites. Conference and exhibition websites are largely dependent on websites that allow for effective online registrations, especially with international exhibitions. Further websites being built on the success of INSITE will be launched in the near future.

Launch of the new content managed Kagiso Exhibitions & Events website

Mon, 06 Nov 2006 14:51:48 +0200

Realmdigital launches another content managed website for the exhibitions industry. Industry leader, Kagiso Exhibitions & Events is the newest addition to the growing list of websites built on the Realmdigital�s Content Management System, Realm Platform.

�	Kagiso Exhibitions & Events is 100% owned by Kagiso Media Ltd. Listed on the Johannesburg Stock Exchange, Kagiso Media Limited is one of South Africa 's leading media companies. Kagiso Exhibitions & Events specializes in the organization of exhibitions and subsidiary events.

They offer clients a one-stop service and are the only exhibition company in South Africa that offers the full range of exhibition services in-house. They are responsible for managing well known exhibitions like the Design for Living.

Technology advances have led to companies operating on a global level with ease and the issue of location has become a problem of the past. Exhibitions give people the opportunity to meet, touch, and feel each other�s products, which is often an experience that is lost these days.

Most exhibition companies attract people from all over the world and therefore it is imperative that their websites are both user friendly for people visiting the website as well as being competent in managing the data from the backend.

Realmdigital�s Content Management System, know as Realm Platform, is perfect for managing any website, and has become ideal for those in the exhibition and conferencing industry. Realm Platform allows you to maintain and edit your website in a user friendly manner. Realm Platform serves clients well by managing online registrations, and is generally a competitive eBusiness platform that supports eCommerce facilities and eMarketing functions.

The Kagiso Exhibitions website (www.kagisoexpo.co.za) made use of Realm Platform with all its pages being content managed. The events calendar is also content managed and supports fly out menus with images and rollovers. Press releases can be published on the website and easily maintained with the News Module. Newsletters can even be sent from the website to various contact groups with functionality that allows contacts to subscribe to the newsletters via the website.

This website also makes use of a content managed organizational chart that displays contact information of staff, which serves as a great tool for management to maintain staff profiles.

�	Realmdigital are once again proud to have built another exhibition website in partnership with Nova Studios for their excellent design work.

The new content-managed Design For Living website launched

Tue, 09 Jan 2007 17:06:31 +0200

Realmdigital has launched yet another content managed website within the exhibitions industry. After the launch of industry leader, Kagiso Exhibitions & Events, Realmdigital has added the Design for Living website to its list of exhibition websites built on Realm Platform.

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The Design for Living was launched in 1978 at the Good Hope Centre. It aimed to bring the home and d�cor trade to the� general public. Since then, the Design for Living has evolved into a one-stop lifestyle� exhibition that showcases a wide range of products and services geared to improving the lives of the broad Cape Town community's home and d�cor trade to the general public.

Since then, the Design for Living has evolved into a one-stop lifestyle exhibition that showcases a wide range of products and services geared to improving the lives of the broad Cape Town community.

The Design for Living expo returned to Cape Town�s Good Hope Centre with a new lease on life this year. The 2007 Design for Living Expo runs from 21 April to 1 May. The owners of the Design 4 Living Expo, The Cape Chamber of Commerce, recognised the need for new ideas for the exhibition. Therefore Kagiso Exhibitions & Events have been appointed to manage the event for the next five years.

Kagiso Exhibitions, a 100% subsidiary of the Kagiso Media Group, is one of South Africa�s leading exhibition and event companies that owns or manages some of the countries top trade and consumer exhibitions and events. It is the only exhibition company in South Africa offering the full range of services - design, management capacity, infrastructure, and technical support - necessary to deliver successful exhibitions and events.�

The days of using exhibitions merely as a company advertisement are long gone. Today�s best marketers expect exhibitions to deliver a significant return on investment (ROI). Websites play a major role in exhibition management as well as measuring ROI.

Realmdigital and Nova Studios recently launched the new Design for Living website (www.designforliving.co.za). Nova studios provided the fresh design of the website while Realmdigital provided the backend development.

The website is built on Realmdigital�s Content Management System, Realm Platform. Each page of the website can be edited as often as required in a user friendly manner. All Design for Living press releases can be posted on the website for easy access to the public and especially exhibitors.

Exhibitors and members of the public can subscribe to newsletters via the website, which adds them to the mailing list for future newsletters. All this functionality is provided by Realm Platform. Exhibitors can download their application forms from the website as well as submit queries via the online enquiry form.

Realmdigital has more industry related websites scheduled for 2007 so be sure to keep an eye out for them as there will be new features released that plan to enhance the functionality of Realm Platform even further.

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Interactive Bloom Estate website goes live

Wed, 31 Jan 2007 15:04:03 +0200

Bloom Estate, a luxury estate in Swellendam, South Africa is the ideal destination to get away from your busy city life. Bloom Estate boasts modern design that is carried out throughout the estate.

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The rooms are all designed and decorated according to the four seasons while inspiration from the elements, water, wind and fire is also evident.

With its 7 stylish bedrooms and accompanying bathrooms, you'll be amazed by this luxury environment that exceeds itself with excellent service from the friendly, efficient staff.

The estate is situated along a tranquil dam with an overlooking outdoor Jacuzzi and there is also a heated salt water swimming pool on site.

This interactive website is built on the Realmdigital Content Management System, Realm Platform.

Realm Platform allows the client to edit their own content, images, custom links and much more. Realm Platform has allowed for Flash integration which is content managed.

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There is a booking form present so users can place their bookings online and the client can edit the fields of this booking form with ease. Guests at the estate can email their comments and all comments are displayed on the guestbook page.

Realmdigital is proud to have launched another website in the South Africa hospitality industry and are keen to get involved in more tourism websites globally.

Sharks Fantasy Rugby website for Super 14 Series launched

Wed, 07 Mar 2007 16:26:49 +0200

Realmdigital launched an interactive rugby website this month just in time for the Super 14 series that kicked off on Friday 2 February 2007. Members stand a chance to win various prizes while interacting with other rugby fanatics online. Members also have an opportunity to challenge a panel of Sharks experts in this unique online rugby experience.

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The trend of online sporting websites has already attracted many players in the United Kingdom, especially with their passion for football, but here in South Africa, our passion lies within the world of rugby.

Realmdigital launched a rugby website in 2006 for the Tri Nations series and due to its great success a new website has been launched, but this time targeting the Super 14 series, which began on Friday 2 February 2007.

Players need to register on the website and form teams where they can challenge celebrities like John Allan or even their fellow fantasy rugby members within the challenge groups. This website takes one of South Africa�s most popular sports and turns it into an interactive online competition. There are cash prizes to be won as well as many other non monetary prizes up for grabs.�

Realmdigital is proud to have developed such a technically advanced website (www.sharksfantasyrugby.co.za) targeted at the rugby population. The entire website is content managed as it is built on Realmdigital's Content Management System known as Realm Platform .

This comprehensive content management system uses an online Marketing Module to send out e-Newsletters to members to inform them of new challenges. An online database is maintained using the system's Customer Relationship Module (CRM) while the latest rugby news can easily be uploaded with Realmdigital's News Module.

Realm Platform continues to broaden its horizons as it powers websites from the corporate world to the hospitality industry and has once again visited the world of rugby. There has already been a great response from fans from South Africa and abroad who look forward to the Super 14 series now more than ever before.

e-Commerce StorAge website goes live

Thu, 29 Mar 2007 16:10:23 +0200

The new�StorAge website went live which boasts full e-Commerce functionality as well as using of some of the e-Marketing functionality offered by the Realmdigital Content Management System, Realm Platform.

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StorAge, a storage solutions company, realized their need to make their products and services available to the online market and decided to build their new website (www.stor-age.co.za) on the Realmdigital Content Management System, Realm Platform, which allows them to manage their own website, edit content, images and much more.

Their original design was revamped to make it more aesthetically pleasing for their browsers. This great new design was provided by Nova Studios. The new site still carries the StorAge brand, but it has a fresher look than its predecessor. This interactive site manages all its customer details online with the CRM module which acts as an online database where you can access client details from anywhere in the world.

The website is has full e-Commerce functionality. Their products are displayed in a products catalogue that is entirely content managed it can be edited easily when new products or services are released. Once a customer has chosen their desired products for their shopping cart, they can pay via debit or credit card instantly and securely.

StorAge has also made use of the e-Marketing module. They have newsletter functionality which allows them to send professional looking newsletters to all customers within the CRM. This is great for letting their customers know about special offers and new products or services.

StorAge was founded by WWI, an investment and property development company, whose owners have backgrounds in the fields of Chartered Accountancy, Financial Analysis and Construction. They offer a range of storage solutions specifically designed to cater for your needs. Their team is dedicated to assisting you in every aspect of your storage requirements and can offer professional advice and assistance throughout your StorAge and removal process.

The benefits of an e-Commerce website are apparent as your website can physically increase turnover and profits are easily measured. With the added value of your e-Commerce website being content managed, you have an integrated solution that enhances your e-Business as a whole. Realmdigital is proud to have launched another great content managed e-Commerce website and looks forward to building many more.

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Expert technology to perform integrated e-Marketing strategies

Tue, 22 May 2007 10:23:48 +0200

Our�Content Management System, Realm Platform, makes integrated e-Marketing strategies effortless. While Realm Platform allows you to easily edit your website content, it also offers the tools to carry out a fully integrated e-Marketing campaign.

Realm Platform is a platform that allows users to conduct their business online. From editing and maintaining content on websites to conducting online purchases, the Realm Platform incorporates more than 30 modules into one online business platform.

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These modules make e-Marketing campaigns effortless. The Newsletter Module was originally designed to enable users to send professional looking newsletters or mailers to their databases. Further development of this module led to the birth of an expert bulk mailer system within Realm Platform. The Newsletter Module works in connection with the Customer Relationship Management (CRM) Module. This online database allows you to store all client, staff, subscriber and member details in one centralised place that can be accessed from anywhere in the world.

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The Newsletter Module also boasts search functionality which allows you to search for contacts within the CRM or recipient list by name. It also allows searches for newsletters, newsletter categories or even newsletter recipient groups. These searches and the integration with the CRM make the module far more user friendly than many of its competitors.

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The Newsletter Recipient Groups are a great feature when targeting the same mailer to various contact lists. This is specifically useful in the tourism industry where tour operators are entitled to special rates and therefore require different rates on their mailers. The search functionality is carried out within the recipient groups too. As your recipients group increase, you�ll be able to locate the necessary group with ease when using the search functionality.

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The actual process of sending the newsletters is quick and efficient. Assigning recipients to newsletters can be done by adding the entire contact list in the CRM or by adding specific recipient groups only. The Newsletter Module also identifies duplicates in the CRM and will only send one newsletter to an email address. This eliminates any chance of your clients being spammed by duplicates of the same mailer.

Realm Platform integrates with Google Analytics which allows you to evaluate your e-Marketing campaign. These reports show how many visitors have been directed to your website as a result of various e-Marketing activities.

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Our clients have experienced great success by using Realm Platform as a tool to carry out all their e-Marketing tasks from bulk mailers, SMS marketing, CRM maintenance and more. The integrated approach of Realm Platform makes us a preferred e-Marketing supplier. We currently sends newsletters on behalf of many companies in the Tourism and Retail Industries and looks forward to expanding into additional sectors.��

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Launch of partner program offering e-Marketing technology to agencies

Wed, 06 Jun 2007 15:50:51 +0200

Our Content Management System (Realm Platform) has evolved over the years from a simple content management system (CMS) to a fully integrated e-Business Platform. Realm Platform boasts functionality that targets industries from the Tourism and Hospitality industry to Real Estate and Retail industries. Due to the diverse nature of the modules, Realm Platform has become a popular tool for both web design houses, marketing and advertising agencies.

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This encouraged us to launch a partner program which targets all design houses, marketing and advertising agencies both locally and internationally. The partner program will provide partners with a tool to effectively maintain their clients� business online.�

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We began working with some local and international design houses and the relationships that have formed have become invaluable. The design houses provided the front end design of the website and we built the website on our Realm Platform to provide the backend functionality. This process allowed both parties to benefit from the profits, the website development has a much better turn around time and if there are any changes to be made at a later stage, the designer can make these changes at a fraction of the cost.

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We also�offer website�hosting with servers in both South Africa and Germany. These servers are the foundation of our internet infrastructure which allows us to deliver high quality service globally. We have an expert support department to handle all hosting queries as well as any CMS related queries.

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Communication agencies like marketing or advertising agencies can also reap great benefits from the Realmdigital partner program. Often these agencies have in house designers that have a great flair for design, but their website development is limited. Often the more advanced websites such as e-Commerce websites are turned away as agencies are scared to take on such complicated websites as they�re often not equipped technically to service these websites. We provide competent functionality for any level of website from simple content managed sites to content managed flash or e-Commerce websites. This ensures agencies can take on bigger, more technically advanced websites and with partnering with us, they will still be able to make decent profit margins. You will have more time to market the website as the turn around time on building websites on Realm Platform is outstanding. The code used is far more stable that many custom developed sites as it receives constant attention and upgrades when new features are developed and thoroughly tested.

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Realm Platform is equipped with an e-Marketing module largely targeted for communication agencies as the end users. Here marketers can send professional looking e-Newsletters on behalf of their clients. This can be done with ease as it is integrated with the CRM module where client databases can be managed and stored.

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Realm Platform also integrates with Google Analytics which is a great tool for marketers. They can view statistical information that is imperative when planning and evaluation marketing campaigns. This is also a great way to evaluate any SEO or PPC campaigns.

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Realmdigital, with its Realm Platform, has much to offer design houses, marketing and advertising agencies while simultaneously benefiting from their expertise. To date, we have had great success in working on projects in partnerships such as these and would like to see many more relationships develop in the future. Please explore�our website further�to view some of our current partners.

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CMS integrates with Google Analytics

Sun, 29 Jul 2007 16:29:25 +0200

Our Content Management System, Realm Platform, has integrated with Google Analytics. This tracking system enables you to measure the success of online activities and therefore enhance your e-Marketing campaigns accordingly.

�	Google Analytics was designed for you to�learn even more about where your visitors come from and how they interact with your site. Google Analytics makes it easy to improve your results online.

With this statistical information, you're able to write better ads, strengthen your marketing initiatives, and create higher conversion rates�on websites.

Realm Platform has introduced a new Google Analytics Module which allows�Google Analytics to work on each page of your website no matter how often it is edited. This integration is vital in tracking the success of newsletters or bulk mailers, the success of specific adverts placed on your website and even the effectiveness of each page's content.

Please feel free to contact us for more information.

New Spell Check feature for CMS

Sun, 29 Jul 2007 17:18:18 +0200

Realm Platform started out as a basic CMS many years ago, but it has evolved over the years into a complete online business solution. This system is constantly growing as new functionality is routinely added to Realm Platform's service offering based on the market's requirements.

By gathering feedback from our existing clients, one of the most common requests was to enable a spell check system within Realm Platform for all those who are writing in their second or third language or simply for those day to day typing errors.

We're proud to announce that English spell check�has been integrated into the latest version of Realm Platform and our clients are pleased with the results.

If you require any further information regarding the spell check feature or any other CMS related issues, please feel free to contact us.

Realm Platform a hit in the tourism industry

Fri, 28 Sep 2007 11:18:19 +0200

With the 2010 World Cup approaching, the South African tourism industry is ensuring that all the necessary tools are in place to cope with the increased amount of international visitors to South Africa. Efficient tourism websites are one of the most important tools in making 2010 a success. Many websites are being upgraded to cope with mass online bookings from soccer fans around the world.

It is imperative that tourism websites such as accommodation, vehicle hire and entertainment sites are of world class quality and expert technology. Visitors need to be able to book and pay for all their travel needs online.

�	Realmdigital�s online business platform�provides proficient technology to meet these requirements. Numerous tourism websites such as South African Travel Centre (SATC) have already made use of the Realm Platform and the�new African Exclusive Travel website will be going live within the next month.�

Realm Platform offers an integrated solution that offers content management to full e-Commerce functionality. Websites can be updated with new content in a user friendly manner while online bookings and payments are also effectively managed. Realm Platform allows third parties to upload information such as travel packages without disturbing the aesthetics of the website.��

The competitive e-Marketing Module of Realm Platform is also highly effective due to the integrated CRM and Newsletter functionality. Newsletters and bulk mailers displaying special offers are easily sent to customers within the CRM and the effectiveness of the newsletters can easily be tracked with the integration of Google Analytics.�

Richprop Cape - the latest Real Estate Company making use of Realm CMS

Tue, 09 Oct 2007 16:07:29 +0200

Richprop Cape goes live supporting the latest Real Estate functionality powered by Realmdigital�s Content Management System.

Richprop Cape focuses solely on niche property investments across high-end residential, commercial and industrial sectors. With a strong platform prioritized in Cape Town, the company continues to seek and roll out high-end residential estates and industrial developments in emerging growth areas.

�	Richprop�s vision for further opportunities nationally and internationally brought about the launch of their new website.

The website is powered by Realmdigital�s Content Management System while the look and feel of the website was created by a local strategic brand agency, Arctic Circle. Realm Platform is capable of supporting Artic Circle�s aesthetically pleasing fly out navigation with ease.��

Properties are easily uploaded with the user friendly nature of Realm Platform. This ensures the website will always be kept current with the latest hot properties in each respective category. Search functionality has become a must have on any property site and Realmdigital's Realm Platform allows you to manage these fields. The Richprop website allows browsers to search by price, type and area, but these categories can be edited at any point.

The site boasts an exchange rate indicator that displays live rates with a handy bond calculator which proves useful particularly for the international visitors. Subscriptions to newsletters via the website are ideal for those who wish to be informed on new releases and useful investor information while client information can be easily accessed via the online CRM.

Realmdigital has many exciting projects on the go at the moment especially within the Travel & Tourism Industry so keep an eye on our website or contact us for more details.

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Integration with social bookmarking sites

Fri, 09 Nov 2007 14:38:34 +0200

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Digg and del.icio.us are�social bookmarking site where news stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.

A non-hierarchical keyword categorization system is used where users can tag each of their bookmarks with a number of freely chosen keywords. Its collective nature makes it possible to view bookmarks added by similar-minded users.

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Realm Platform powers New Media Publishing�s latest educational website, Hip2B²

Tue, 27 Nov 2007 14:13:51 +0200

Realmdigital powers the latest New Media Publishing website, Hip2B�, which is an educational portal for The Shuttleworth Foundation. The site is built on the Realmdigital's Realm Platform and displays interactive functionality to keep the youth informed on topics ranging from Maths, Science, Technology and Entrepreneurship.

New Media Publishing is the leading contract publishing company in the country who create award-winning magazines for some of the biggest brands in South Africa. One of these being The Shuttleworth Foundation which aims to educate the South African youth on Maths, Science, Technology and Entrepreneurship.

www.hip2b2.com� is built on Realmdigital�s�Realm Platform which provides user friendly poll functionality where users can rate articles to ensure the site is kept current with information that appeals to their young target audience. Integration with a third party forum provider also allows visitors to post their comments on various discussion topics.

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YouTube integration also adds to the interactive nature therefore making it attractive to the young browsers. Visitors are able to upload relevant YouTube multimedia to any of the topical discussions.
The integration with Digg.com allows for content sharing between these sites. Digg is a community-based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.

Hip2B� also makes use of del.icio.us, another social bookmarking web service for storing, sharing, and discovering web bookmarks. A non-hierarchical keyword categorization system is used on del.icio.us where users can tag each of their bookmarks with a number of freely chosen keywords. Its collective nature makes it possible to view bookmarks added by similar-minded users.

Realmdigital�s�Realm Platform boasts comprehensive e-Marketing functionality. Newsletters can be created and sent from Realm Platform. Google Analytics allows the effectiveness of your marketing activity to be measured and these site statistics are vital when planning future marketing campaigns.

Realmdigital has recently launched another website within the media industry. NB Publishers, part of the Naspers Group, is a publishing house that manages major brands like Kwela, Tafelberg and Best Books.

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NB Publisher's multi language website goes live on Realm Platform

Wed, 28 Nov 2007 15:05:00 +0200

Realmdigital launches another website within the media industry. NB publishers go live with their revamped site powered by Realm Platform.

�	NB Publishers focuses on publishing books for the South African general market. They have a strong and growing presence in the educational market and are comprised of five imprints: Tafelberg, Human & Rousseau, Pharos, Kwela Books and Best Books.��

This site runs multiple sub sites for each of the above mentioned imprints. Each sub site runs its own news, contact people and catalogue of books which are all maintained with the Realmdigital Realm Platform.

Each site runs both author and book databases and users can easily find what they�re looking for by making use of the search functionality. Searches by title, author or ISBN codes can be run from the main site as well as the 5 sub sites. These searches incorporate categories with their respective sub categories making the user�s search experience as user friendly as possible.

These sites all have multi language functionality. English and Afrikaans are currently implemented, but the functionality already exists to add further languages as the demand arises.

Multi media integration and the manuscript submission pages allow for users to interact with the publishing house. Book trailers to be viewed to entice buyers as MP3 and Mpeg files are maintained effortlessly. The manuscript submission pages also add to the interactive nature by giving upcoming writers a chance to submit their manuscripts to NB Publishers.

Realmdigital�s�Realm Platform boasts comprehensive e-Marketing functionality. Newsletters can be created and sent to NB publisher�s subscribers and customers from Realm Platform and delivery reports can also be viewed within Realm Platform and exported if need be.

NB Publisher�s marked the last of the media sites to be released by Realmdigital for 2007 but look forward to building more industry related websites in 2008. For more information on our products services or pricing, please feel free to contact us.

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Realmdigital teams up with Hotelier

Wed, 19 Dec 2007 16:16:58 +0200

Realmdigital have built numerous websites within the tourism industry and have decided to broaden�our service offering by teaming up with a reservations system�known as Hotelier.

Realmdigital

By providing expert technology in various areas including website development, we have built and maintained relationships with key players within the tourism industry. All our websites�are built on our Realm Platform which provides for an array of website needs from basic sites to full e-Commerce functionality. Realm Platform supports the sending of e-Newsletters while making any e-Marketing task simple to manage. The integration with Google Analytics allows for tracking and measuring of all these marketing campaigns.

Hotelier

The first Hotelier Property Management System was commissioned at a small guest house in Cape Town.

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It then became�immediately obvious that there was a great need for such a system to cater for the boom in the Guest House Industry in Cape Town.� To date there are over 300 Hotelier installations in South Africa, as well as a handful in neighbouring states.��

Combined�Service Offering

Real time online reservations can now be made with Realmdigital's online booking�functionality and Hotelier's reservation system. Now guests can check for availability without�having to wait for feedback from busy guest house staff. Once they have decided on their desired dates they can make a booking which will reflect in the guest house booking system immediately. The guest can then make their payment to secure their reservation.

Bloom Estate

This luxury guest house based in Swellendam already makes use of various services provided by both Realmdigital and Hotelier.

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Bloomestate's website is built on the Realmdigital's Realm Platform where they can easily manage all their website needs. This tool enables them to edit content, send out newsletters, manage their CRM and much more. Maarten van der Ven, owner of the estate, is thrilled to be working on such a competent CMS that is so user friendly.

Bloom Estate also�uses the�Hotelier system for bookings and according to Maarten, "It works out very well�using the hotelier system as it provides a daily overview of our bookings and all specific requirements can be customised to suit your needs".

For futher information on the services offered by Realmdigital and Hotelier, please feel free to contact us.

�

Vodacom builds brand with Realmdigital's Super 14 Fantasy Rugby

Wed, 06 Feb 2008 11:52:58 +0200

Online marketers have realised that the marketing potential in the Fantasy Sports arena is growing at a rapid rate each year. The popularity of these sports has spread from America to all areas of the globe and is taking sporting fanatics by storm. These online sporting leagues not only make money for the hosts but also offer a perfect platform for marketing your brand.�

The original concept of running fantasy sports leagues has been around since just after World War 2 where people picked baseball players and recorded them on rosters where points were earned in relation to their performances on the playing�fields. Soon the�idea spilled over to�football and�with the help of the internet, fantasy sports has grown from a hobby to a widespread phenomenon and now includes various other sports too.�

It has�attracted�attention from�media and�sporting associations as well as the private sector.

Companies�such as IOL,�Vodacom and Captain Morgan have all become involved in Fantasy Sports.

Vodacom and Captain Morgan have just released their latest Fantasy Rugby leagues for the Super 14.

The Fantasy Sports Trade Association has estimated the industry�s value at $1 billion which proves it is a profitable industry to be involved in.�Many fantasy games even involve betting which lures new players as they stand a chance to win substantial cash prizes.� However, the entertainment value�of the game is not its only role.�Fantasy Sports can be used�as a marketing tool to promote brand your brand.�Companies in the private sector are even running fantasy leagues as a means of getting their brand some exposure. Some�of the bigger brands even end up making money from this process by selling advertising space on their fantasy sports websites.��

Realmdigital has developed a fantasy sports platform to meet all these needs. The software can be adjusted to any sporting type.�The Formula 1 league will be launched shortly for this year's F1 season so contact us if you require further information.

Interactive communication strategies can run in conjunction with the fantasy league with Realm Platform, supporting online newsletters, SMS and much more, so don't hesitate to�contact us for more information.

�

African Exclusive Travel, a luxury travel site was launched on Realmdigital's Realm Platform

Wed, 06 Feb 2008 17:03:22 +0200

The African Exclusive Travel website offers the expertise to create the individual travel options that best suit selective tastes and requirements.�

�

The content managed site allows for these travel packages to be customised to the individual's needs with ease.

These packages are easily found with the advanced searches available throughout the site. Users can search for packages by destinations, accommodation and via maps in a�user friendly manner.

Realmdigital provides Fantasy Sports Platform to Brandhouse and IOL

Fri, 11 Apr 2008 14:05:29 +0200

Brandhouse launched their fantasy rugby league for this year�s Super 14 for one of their leading brands of rum, Captain Morgan. The game is targeted at rugby fans globally with the main objective being to increase their CRM database for further marketing initiatives. IOL also uses the same Fantasy Platform for its Fantasy Formula 1 league to increase their profitability by selling advertising space on the website.

�	Captain Morgan supports local rugby with sponsorships which led to the launch of their first Fantasy Rugby League. This league was launched for this year�s Super 14 and has proved to be a great success with Realmdigital�s Fantasy Platform proving the backend technology for the game. �

The game targets Captain Morgan drinkers and the general rugby population of South Africa. Here players can make their own predictions which are measured against the actual games played during the Super 14 league.

�

There are great prizes to be won like a trip to Twickenham to watch the Springboks play which takes the competitive nature of the game to new heights.��

Captain Morgan�s primary objective was to increase brand awareness and CRM database by running the game. This marketing initiative is becoming increasingly popular as more and companies are using Fantasy Sports as a marketing tool to reach their online audience.

�

Media giant, IOL is also hosting their own Fantasy Sports League for Formula 1 fanatics following the success of the Fantasy Game they hosted for the Rugby World Cup last year. Here players can pick drivers and forms teams where their performance if judged on their live performance throughout this season�s Formula 1 League.�

These games can be run as marketing initiatives for your brand, but can also be hosted to increase profitability. Hosts may offer pay to play options to increase revenue or even sell advertising space on the websites to further increase their profitability. Sports associations are hosting mini fantasy leagues or challenge groups to increase their fan base and draw more interest to their sports clubs. The private sector has also started using challenge groups in order to increase team spirit amongst employees.

Online communication strategies can easily be managed from the Fantasy Sports Platform as it supports online newsletters which enhance the interactive nature of all games from Formula 1 to Rugby. The Fantasy Platform supports widgets for both the teams and leader boards that can be embedded into blogs.��

We are also running various advertising and sponsorship packages in conjunction with the Fantasy Sports Leagues. You�ll have the opportunity to advertise your company on leading Fantasy Sports websites at affordable rates.

The growing popularity of these sites makes this a great opportunity to spend your advertising budget so visit www.fantasyplatform.co.za to view current games, and please don�t hesitate to contact us for any further information.

�

Realmdigital attends Travel & Tourism Indaba 2008

Thu, 08 May 2008 14:09:25 +0200

We're attending the 2008 Travel & Tourism Indaba from 10-13 May 2008.

INDABA is one of the largest tourism marketing events on the African calendar and one of the top three �must visit� events of its kind on the global calendar.�It showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the world. INDABA is owned by South African Tourism and organised by Kagiso Exhibitions and Events.��

We'll be attending to keep abreast of industry trends while checking in on many of our existing tourism clients exhibiting at INDABA. We also aim to make new contacts which grow into long term relationships or partnerships.

�	Contact us to set up a meeting while we're there!��

Welcome to the Realm Domain

Wed, 05 May 2010 11:53:57 +0200

He loves meeting new people and keeping clients happy. When Murray isn't busy at Realm, he enjoys being outdoors amongst nature and uncovering the best hiking trails. We are thrilled to have him on board doing what he is passionate about. Take a look at Murray on his first day in the realm domain...the model employee.��

Prohire's car hire software expands into Africa in partnership with Realmdigital

Wed, 04 Jun 2008 10:02:32 +0200

The Prohire software system servicing all areas of the vehicle hire industry has found a new market within the African vehicle hire industry.

The Prohire software system offers solutions for the vehicle hire industry from car, truck and minibus rentals. This software can also be tailored to meet the needs of other hiring services which means it�s not only limited to the vehicle hire industry.�

Realmdigital, an e-Business Solutions company based in South Africa, has taken Prohire to meet the needs of the African market. This allows African vehicle hire companies to also reap the benefits of managing their business using Prohire.

For further information on using Prohire for your business, contact us or view our online demo.

SARugby.com launches Fantasy Rugby League in partnership with Realmdigital

Thu, 05 Jun 2008 14:54:05 +0200

SARugby.com is an informative platform for all the latest rugby news happening in South Africa and they have just launched their own Fantasy Rugby League�in partnership with Realmdigital.

Players can pick their own fantasy teams which are rated based on their live performances on the field.

The game is highly competitive and bound to attract attention of rugby fans both locally and internationally, and�is expected to grow beyond its current 26 000 unique visitors. There are great prizes to be won like a Springbok jersey signed�by Peter de Villiers, so register now.

If you would like to host a fantasy league of your own, please contact us for more information or view our current games online.

�

Win weekly prizes with Captain Morgan's Fantasy League

Mon, 30 Jun 2008 17:22:53 +0200

Captain Morgan has launched another Fantasy Rugby League. Register now as there are some great prizes to be won. Captain Morgan is offering a grand prize of a trip for 2 to Twickenham to watch South Africa take on England in November this year, while Chaos Computers is sponsoring�some excellent�weekly prizes.�There are�notebooks,�surround sound systems and much more up for grabs.

Chaos Computers receives great publicity as these Fantasy Leagues gain large volumes of traffic, therefore making it an excellent platform for marketing initiatives like online advertising, sponsorships and much more.��

�

Sponsor one of our Fantasy Sports Leagues to market your brand

Tue, 01 Jul 2008 10:15:59 +0200

Chaos Computers goes full e-Commerce

Fri, 08 Aug 2008 10:08:39 +0200

Chaos Computer Systems started in June 2001. Since then it has fast become one of the market
leaders in computer components and peripherals in the Western Cape. With its three branches in
Kenilworth (Southern Suburbs), Parklands (Southern Suburbs) and Kenridge (Northern Suburbs) it
strives to continuously deliver excellent service and customer satisfaction.�

Their website has been powered by�Realm Platform for quite some time now, but they've recently expanded their website to offer full e-Commerce functionality. This allows their clients to purchase products online with integrated courier service for reliable delivery.

By providing online shopping to their clients, Chaos Computer Systems can target a broader range of clients with less manpower, as the administration of these sales is largely automated, due to Realm Platform's robust functionality.

Keeping it Local with Geo-Targeting and Localisation

Fri, 10 Oct 2008 10:55:41 +0200

Realm Platform has excellent localisation features, making use of the language module. The full potential of this functionality is often only been leveraged by our international clients, but it is of equal importance to the smaller players. Localisation features such as multi-language and the use of geo-targeting can vastly improve the visitor experience.

Take a look at your web analytics, identify your target markets, and employ localisation to specialise your content for those markets. Targeted content will provide far greater conversion in those regions. Contact us for more on localisation and geo-targeting.

Where Online, Offline Media Converge

Tue, 20 Jan 2009 09:18:36 +0200

"Where online, offline media converge" was the title of a short interview article�with Realmdigital MD, Wesley Lynch.�Read the�full article on the Business Day website.

Realmdigital appoints Marcus Brewster Publicity

Tue, 27 Jan 2009 09:46:03 +0200

MBP, which set a record in 2008 as the most awarded PR agency in the Public Relations Institute of South Africa�s (PRISA) annual PRISM Awards,� will manage the South African firm�s national and African media relations portfolio and national brand & stakeholder communications.

�As an IT & software leader in European and African markets with a client base that includes SAA, IOL, Brandhouse, Vodacom Super 14, The Department of Health, DHL, New Media Publishing and NB Publishers, Realmdigital is a perfect fit for our �best PR agency, best clients and brands mantra�,� says MBP managing director Hein Kaiser.

Amongst an array of digital and IT offerings, Realm�s flagship proprietary holistic e-Business software is Realm Platform, which offers fully integrated content management systems (CMS), e-Commerce, e-Reservations, e-Marketing, web analytics, CRM and SEO solutions for web design houses, web authors and end-users.�

The company further enjoys credence as a preferred software development outsource partner for major advertising and creative agencies in the country, while working closely with IT teams for blue-chip companies.� Realmdigital is also the originator of fantasy sports leagues in South Africa.�

�Realm�s IT & software solutions offering empowers and delivers, which further mirrors our mission, vision and culture, and outlook on ePR� says Kaiser.

Comments MBP Chairman Marcus Brewster, �It�s extremely gratifying to see that our ePR offering and IP which is integrated into all our client work has been found best-of-breed by industry heavyweight, Realmdigital.��

�Last year (2008) our digital practice area was the first in South Africa to introduce the ePR convention of meta-tagging media releases so that cyber editors can cut and paste into the actual HTML design.� This critical activity leads to improved search engine results for clients and MBP�s award-winning campaigns are all about measurable deliverables.�

The Realmdigital account will be headed by senior associate JP Roodt, account executive Rafeeqah Larney and candidate PR Saadiyah Marks from the Cape Town office.

Captain Morgan Fantasy Rugby goes live

Tue, 03 Feb 2009 23:21:26 +0200

Fantasy Rugby is an online sports game which allows players to challenge each other online by predicting scores and other game outcomes tied to various real life matches currently being played. With awesome electronic prizes donated by this year�s sponsor, Chaos Computers, the competition is set to be a tough one.

Fantasy Rugby, which initially started out with sports fans challenging each other within companies using basic spreadsheets to manage the game, has now become a professionally run game being played across the globe with loyal players eagerly waiting for the next game to be launched when the current season comes to an end.

Fantasy games have a particularly strong following in the UK and USA, focusing on games such as Fantasy Gridiron, Fantasy Football, Fantasy F1 and even Fantasy Hockey.

The Captain Morgan Fantasy Rugby game is built on and runs off the online business solution, Realm Platform, developed by Realmdigital. Realmdigital is a software solutions company based in Cape Town, South Africa.

Wesley Lynch, CEO of Realmdigital, says �the success of the Fantasy Rugby games is definitely based on the competitive nature of the South African rugby community. A number of the regular players have an incredible amount of rugby knowledge which gets them to the top of the leader board.�

The Fantasy Platform allows Realmdigital customers to run any fantasy games from sports games to trivia games according to rules set by the owner.

The latest Captain Morgan Fantasy Rugby game is guaranteed to set new records with an unprecedented number of players signing up with their eyes locked on the top of the leader board so don't waste time in signing up and loading up your predictions!

Launch of MiX Telematics

Fri, 08 May 2009 11:39:01 +0200

Who is MiX Telematics?

MiX Telematics is a global provider of information and related services for the efficient and effective management of mobile assets.� Founded in 1997, MiX Telematics has built a solid reputation for designing, developing and selling innovative fleet management technology and services for the consumer and commercial vehicle market, primarily in four specific categories: Tracking & Tracing, Driver Safety, Fleet Management, and Compliance.

MiX Telematics has provided security, stolen vehicle recovery and personal safety solutions to consumers in South Africa since 1996 under the prominent Matrix Vehicle Tracking brand. With the largest GSM-based subscriber base in South Africa and excellent recovery rates, MiX Telematics helps protect you and your family and works under the mantra that our customers are people, not vehicles.

For the commercial vehicle market, MiX Telematics designed and developed the VDO �Fleet Manager� (FM) product range, branded and sold by Siemens worldwide for over 10 years. Since May 2007, the business acquired the distribution rights for its Fleet Manager range of products from Siemens VDO and bought Siemens VDO�s UK-based fleet management and commercial vehicle outfitting businesses, including the Datatrak product range and network. These transactions significantly strengthened MiX Telematics� international distribution network for its products, giving the business a truly global footprint.

The MiX Telematics range of products and services is sold in over 75 countries and boasts an install base of over 500,000 units worldwide.

The Project

MiX Telematics needed a world class website aiming to have the best in the industry. The objective of the website was to have one global site, representing the MiX Telematics Group and then various regional websites, displaying more locally relevant information, but with common look and feel. A large focus on Search Engine Optimisation was made from the start in order to improve the group�s search rankings and support future online marketing initiatives. The site was built to scale as MiX Telematics grows and establishes new subsidiaries, and also to allow MiX Telematics to manage it easily on their own without having to rely on third parties.

Leading digital agency Stonewall+ are the brains behind the fresh and innovative design, ensuring the new MiX Telematics brand was communicated and expressed clearly to the user while enticing a browser to explore further. Realmdigital worked closely with Stonewall+ in order to fully integrate the back-end functionalities with the unique user interface and holistic e-marketing strategy.�

Salient Features

The site offers functionality allowing the administrator to manage multiple sites from a single login.
IFR integration allowing rich typography on web pages without sacrificing accessibility, search engine friendliness, or markup semantics.
Integrated Search Engine Optimisation (SEO) features such as SEO URLs, custom URL rewriting and auto alt tags which improves the volume and quality of traffic directed to the site through search results.

Major Functionalities

The site is fully content managed to ensure the information and content is constantly updated and ensures relevancy. This also improves the functionality of the website as errors and redundancies are easily monitored.
Content managed widget framework allowing the administrator to drastically change the page layout by repositioning different widgets.
Fully content managed flash banners allowing the user to create visually attractive flash banners.
Newsletter functionality with full subscriber management.
The website displays a full product catalogue which, with the use of Realm Platform software, is effortlessly updated and changes can be made on an ongoing basis. This is extremely beneficial for those managing the website as it improves the relevancy of website content. This is also beneficial for specials and promotions which can be added in the simplest way possible.
The website has integrated Web Analytics to track and target specific customers and browsers. It allows for a greater understanding of who the target market is and what are the best ways to capture their attention.

�View the new MixTelematics website!

Realmdigital unveils Custom Tourism and Hospitality Software

Mon, 18 May 2009 08:55:07 +0200

Armed with this information, it only makes sense that Realmdigital has expanded their expertise to fully cater to this large audience, and now provide custom developed software that fulfills all tourism and hospitality online needs. The new Travel Platform 4.0 software integrates with a variety of online services and offers a holistic package for all industry types, no matter what the requirements.

Read the full story on Travelwires.

Full Steam Ahead with the new iKapa Website

Tue, 02 Jun 2009 11:27:09 +0200

Who is iKapa?

iKapa Tours and Travel is a South African based Inbound Destination Management company who specialise in a range of travel and tour related services. Founded in 1994, iKapa has grown into one South Africa�s top tour brands with strong relationships both locally and internationally, thereby allowing for competitive prices and incomparable service.

iKapa offers a large variety of services which includes:

An assortment of tours across the African continent
Accommodation in over a thousand venues
Luxury Rail which offers 5 star train travel
Coach hire and car hire for all travelers
Airport/hotel transfers
Air Charter and Helicopter excursions
Cruise, yachting and launch trips
Private home dinners for those wanting something a little more personal

And many more exciting offers for a more unique encounter.

iKapa�s greatest advantage however is operating their own fleet of luxury vehicles, which enhances their ability to monitor safety and service at all times and provide each traveler with an exclusive and personal travel experience.

The Project

Due to iKapa�s expansive business growth, the company needed a more functional website that incorporated all the current services and products but allowed for new items to be added and adjusted in a quick and easy manner. A brand makeover was also required and this needed to reflect in the website design and layout, allowing for a clean and simple image which Realmdigital�s designers aimed for in all areas of the site.

Realmdigital focused a lot of time on the layout of the site to ensure the usability and functionality was completely maximised, and the site was easy to navigate by all users. Realm Platform was used to provide users with full content management abilities, thereby encouraging relevancy and real time changes. Search Engine Optimisation (SEO) was automatically implemented using Realm Platform to improve search rankings and brand awareness from the onset.

Major Functionalities

The site is fully content managed using Realmdigital's Realm Platform software which allows for easy content changes.
The website and back-end system has a full tour and accommodation catalogue so that items can be edited or removed as tours and venues change in a very simple manner.
The site incorporates a comprehensive tour and accommodation search function which increases the usability aspect of the site so users can quickly find what they are looking for.
Integrated newsletter functionality and subscriber management enhances the customer relationship management and brand recognition.
The back-end system has theme support allowing users to easily manage a variety of themes to suit their website needs.

Platform Community Edition Mission

Tue, 02 Jun 2009 16:39:29 +0200

This is a major development for Realmdigital, as it not only requires a dramatic mind shift for the brand but also movement into a whole other sphere of business, namely free software. There has been much debate around the topic of downloadable software, especially within the South African environment, and what the pros and cons are for businesses. With this in mind, our team, after much deliberation, have decided to formulate a community edition of the Realm Platform software which incorporates all the basic and necessary functionalities one needs for a complete back-end system. This version will be free and in downloadable format on the Realmdigital website, thereby allowing for a high quality alternative to other free software currently available. If you are a developer, freelancer or agency and are interested in using this Platform version as a trial, please contact us to find out more about the software and how it can benefit you.

The date for the Realm Platform Community Edition launch will be announced soon, so keep an eye open for this great new offering.

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Indaba Mania

Tue, 02 Jun 2009 17:21:35 +0200

Essentially it is a meeting point for travel related businesses from all over the world, where one is able to discuss current and upcoming trends, meet with various competitors, formulate beneficial partnerships, or just walk around the ICC and gaze at some of the most extravagant stands you will ever see.�

Other than stand gazing, our team had a fantastic time meeting with some brilliant companies and top brands in the travel sector, whilst following up with existing clients at the same time. These meetings were extremely beneficial as we got some great exposure on the latest Travel Platform software, which is software specifically designed for the travel industry, and incorporates a range of functions such as multi-language and multi-currency tools. Through various demos and discussions we are in the process of forming some brilliant partnerships which will add another edge and service to all our clients. Our team also attended a variety of seminars which were available to all Indaba delegates, where many interesting topics were discussed about the local and international travel sectors. These talks proved to be very helpful and have allowed our team to integrate all the best practices into the Travel Platform software.

We hope to see you at the next Tourism Indaba!

For more information about the Travel Platform software and how it can improve your business, please email us at info@realmdigital.co.za

�

Best Practice Guide for Digital Advertising

Wed, 03 Jun 2009 11:08:22 +0200

The Online Publishers Association's (OPA�s) objective for 2009 is to continue to highlight the importance of quality digital design.� Ben Wagner CEO of Stonewall + and OPA Head of Creative, in collaboration with leading digital figureheads, has created a Best Practice Guide for Online Advertising, highlighting key factors which determine effective online creative.

Brand Prominence

Ensure that the brand is prominently displayed on all frames.

Frame Messaging

Each frame should attempt to communicate the following:

Product brand awareness
Communicate message/benefits/differentiation
Communicate brand like-ability/reason to purchase or call to action

Ad Effectiveness

Think carefully about using rich media, particularly �reveal� ad formats.
Viewers are confronted with content and don�t have time to interact with obscure creative. 3 seconds is the gap you have.
Understand your audience, as a rich media campaign won�t work for a low band user.

Message Simplicity

This is an ad, not a brochure. Focus on the message and use the creative concept to push the message home.
Don�t over elaborate with complexity and multiple message points, 7 words is the maximum for your message.

Include a URL in the advertising

Enough said.

Engage, but don�t make people work for the message

Viewers should never have to labour to understand your ad.
Interaction with the ad should be easy, not complicated.
Use interactive formats to reveal more information via drill-down or roll-over.

Persuasion vs Awareness

If your objective is persuasion rather than awareness, be careful not to annoy the site visitor.
Avoid highly obtrusive ads.
Remember targeting is critical - don�t show irrelevant ads to people.

Integrate online creative concepts with offline

Use creative elements that are consistent with offline ads.

Try to avoid �border� ads � ad sizes that frame the content of a webpage

They train site visitors to focus on the centre of the page and tune out ads.
Rectangle ad sizes do not frame content and are therefore more noticeable.

Test creative vs placement

Online offers flexibility around changing creative and placement environments that other media channels don�t offer.
Test creative options and see which executions are giving you the best results, ie. Click through ratios.

It's Always

Fri, 26 Jun 2009 12:41:22 +0200

This mindset, however, can be more damaging to the brand than not being on the web at all, due to the fact that a customer often forms an opinion from what is available on the website.

Better at Home is a UK based company which offers excellent personal care conveniently within one�s own home. The company has grown from strength to strength since its inception in 1999 by providing professional help and companionship while still allowing one to live independently. Better at Home is a perfect example of a medium sized company who realized the increasing significance of a good-looking and easy-to-use website.

The purpose of the Better at Home website was to provide simple and logical user navigation, comprehensive but uncluttered information, and most importantly a quick and efficient way of being contacted. Realmdigital needed to have a clear understanding of the target audience for this website in order for it to be effective and accessible and based much of the functionality on those requirements.

The new website exudes simplicity and usability while serving the intended purpose in a more appealing manner, and portrays a good impression of the existing brand. This is a great illustration of merging specific client requirements, functionality and creativity with Realm Platform to ensure that from now on it truly is always �better at home.�

View the website

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End of the Captain Morgan Fantasy League

Fri, 26 Jun 2009 16:28:04 +0200

A fantastic tournament was played, however the Captain Morgan Fantasy League players could give SA rugby a run for their money with their knowledge and betting skills! It was a tight race right to the end with only 50 points differentiating 1st, 2nd and 3rd. However there has to be a winner and the Realmdigital Crew would like to congratulate Jaco Jonker from the Butchboys team on claiming 1st prize.

The Captain Morgan Rugby League was a great success and we would like to thank Captain Morgan and Chaos Computers for their fantastic sponsorships and incredible prizes. Thanks to all those fans that participated and fought till the bitter end, we hope to you at the next league!

Optimise your website with Realm Platform and Google

Tue, 30 Jun 2009 15:33:12 +0200

Wouldn�t it be really great though if you could find out exactly how well your website is performing and just how much business is being generated through it? What if you could obtain information that shows you how to better your website each month?

Well, luckily that�s the sole purpose of Google Analytics!

It is essential to monitor your website on a continuous basis to ensure you are getting the most from it. There is very little point in spending so much time on the design and functionality if you are not prepared to spend time optimising your online presence.� Understanding your website�s performance radically increases its value.

Google Analytics is open source software that easily integrates into your site and is 100% free. It uses specific coding to track your website and provides vital feedback and information about your site including visitor profiles, conversions and key words. It helps you understand who your visitors are, where they are coming from and what they are looking at.

Realmdigital appreciates the immense value found in Google Analytics and therefore Realm Platform has been designed to instantly integrate with this tool to efficiently track and examine every page on your site. This means that one does not have to venture out of the Platform system to check your Analytics account, thereby allowing one to easily perform all online actions in one simple place.

If you are currently using Realm Platform you can add Google Analytics support in the "Statistics" module.

The newsletter module in Realm Platform also integrates seamlessly with Google Analytics. Each newsletter is automatically added as a campaign in your Google Analytics account, allowing you to track and manage the effectiveness of your newsletter campaign with your other campaigns such Pay Per Click (PPC) all in one place.

If you are currently not using Google Analytics click here to start analysing or email info@realmdigital.co.za for more information.

To find out more about how Realm Platform integrates with Analytic Tools, click here.

�

Get Your Brand Scoring Goals

Thu, 30 Jul 2009 09:28:58 +0200

Realmdigital MD Wesley Lynch says players form teams and compete against each other by forecasting or predicting the performance of real life sportsmen in actual sports tournaments. �Players organised in teams would log onto a Fantasy Sport League (FSL) website usually a few days before the actual sport event, and log their predictions. Points are assigned after the real-life outcome of a game, and FSL players with the best forecasts win prizes.

�The simulation gaming aspects are there, but the real fun is derived from competing against friends and colleagues. Sites are very sticky, and players come back for more, resulting in an intense frequency of visits to a site, which translates into a brand�s association with a certain sport, and an opportunity to build and capture details for marketing databases.� he says.

FSL is a marketing tool gaining much appreciation momentum from companies especially sports brands and corporate that sponsor sport events in South Africa and abroad.

�FSL is a great tool for brand awareness, promotion and customer acquisition. Overseas, well-known brands sponsoring major sporting events, such as AOL, Ford, Land Rover and Fox, would often run these leagues.� says Lynch.� Realmdigital conceptualises games, then designs and builds the FSL sites, and provides software for collecting and processing data and statistics to determine scores. It acts as a league commissioner for companies such as IOL, Vodacom, Brandhouse and SA Rugby in major and international tournaments.

Industry regulator Fantasy Sports Trade Association last year estimated fantasy sports leagues have annual revenues of US$ 1 billion in the USA, and that the universe size of avid players has a head count of 27 million Americans.

Many creative agencies remain conservative and aren�t willing to take risks � this is a key brand tool, he points out. �Extending campaigns by simply digitising magazine, print or TV ads seriously undermines the opulence of the web, which is the new creative frontier. Here, rules are meant to be broken, as the web is an �evolving artist�s canvas�, says Lynch.

If you are interested in sponsoring an FSL game or would like more information, please don�t hesitate to contact or email us.

�

RSS Feeds 101

Fri, 31 Jul 2009 14:47:30 +0200

It is for this exact reason that we love showing our clients cool and simple tools that just make your web experience a little more pleasant.

This simple tool is for those that want to stay informed and keep abreast of current news and information, without having to search for it every day. RSS (Really Simple Syndication) feeds are nifty systems that deliver constantly changing web content right into your mailbox.

All you have to do is find the websites you are interested in and add them to your list of RSS feeds, bearing in mind the website has to offer RSS. Anytime new content, news or products are added to that website, it will be sent directly to your inbox without you having to lift a finger.

RSS feeds are not like a newsletter subscription, where you receive general information about the brand or product in an edited version. This technology pulls information from the website each time it is updated, keeping you right on top of what is happening on your favourite sites. It saves you time by not having to go and check the website, and increases privacy as you don�t have to submit any details to receive the feeds.

The other brilliant aspect is that there is a huge amount of support for it. RSS feeds can be linked to Microsoft Outlook, iGoogle and various other web technologies, making life that much easier. Realm Platform also utilises the RSS feed, so that you are able to keep all your information stored in one place.

So what are you waiting for? Get your RSS reader and start building your own library of fantastic content now.

�

Hetzner PHP 4 Discontinuation

Wed, 02 Sep 2009 11:02:26 +0200

What is PHP?

PHP is a programming language used for building dynamic websites. A dynamic web page provides an interactive experience, as the page can change in response to different contexts or conditions.

PHP 4 versus PHP 5

PHP 5 is the new improved version of PHP filling the shoes of the outdated PHP 4 which has been supporting websites since 2000.

PHP 5 offers a host of improvements to the aging PHP 4 including security fixes and speed, stability and usability enhancements. PHP 5 also provides developers with a host of new tools to allow them to make more powerful websites.

What does this mean for you?

In 2007, Zend Technologies announced the discontinuation of PHP4, meaning that security updates for PHP4 will no longer be available. Hetzner continued to offer support for websites running on PHP4 websites until November 2009.
�
Due to this discontinuation, websites running on the Hetzner infrastructure and any version of Realm Platform earlier than version 4.2 will cease to function once the servers are upgraded to PHP5.

Realmdigital will be contacting all our customers on support to discuss this move over the next month.

Realm Platform 4.2 Release

Mon, 07 Sep 2009 11:33:49 +0200

Not only have we refreshed the software but we have added some more awesome functionality to give you the best, most holistic website management tool available.

The most important update of Platform 4.2 is that it runs off PHP 5 rather than PHP 4. This means increased reliability, improved support, and superior speed for your website.

New functionality

Realm Platform 4.2 has some great new features added to enhance its usability and security. The new functionality ensures optimal performance and a greater ease of use that really simplifies your content management. Below is a list of all the exciting things you can find in the new version.

Stability and bug fixes

A number of stability issues have been eliminated to reduce frustration and improve the daily functioning of Realm Platform.

Improved multi site tool

This functionality improvement allows Realm Platform users to manage multiple sites from a single Realm Platform installation with a central login. This is perfect for companies running multiple product or regional focussed websites.

Content Versioning

All content is now versioned and saved, enabling the user to roll back to any previous content quickly and easily.

Content Expiry Support

This handy little bit of functionality allows the user to have complete control of the duration of which content is visible on their website by offering the ability to schedule the publication date of content, as well as the ability to schedule the unpublication date of content.

Simply set up the desired dates when adding content, sit back and let Realm Platform take care of the rest.

Shareprice widget

The new Shareprice widget allows customers to display current market share statistics on their websites using a live feed.

Integration

Platform 4.2 now offers integration with the following software.

OpenX Ad Server

OpenX is the world's leading independent open source ad server which allows you to make money from advertising.

Nightsbridge

Nightsbridge is a service that enables you to take realtime, online bookings through your website.

Streetmaps

Streetmaps provides road and satellite maps for Africa. Realm Platform users can implement maps on the website for accurate directions and points of interest.

For more information on Realm Platform 4.2 please email us or give us a call on 0219750959.

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Spring Time with Bloomestate

Mon, 07 Sep 2009 13:02:08 +0200

Bloomestate takes pride in their balance between nature and architecture, ensuring that this retreat emanates a feeling of harmony and tranquility for those restless souls. Each aspect of the guesthouse and surrounds follows a blueprint of eclectic design and interesting elements, making this a haven like no other. Each of the seven garden rooms has their own distinctive theme with unusual, quirky features and colours that constantly entice the eye and rejuvenate the mind.

Due to the very specific identity of Bloomestate, it was essential for the website to reveal the importance of style and architecture that is prominent throughout the guesthouse. The focus was on the use of colour mixed with clear navigation and functionality that truly captures the essence of Bloomestate.

The use of space was essential in creating the website, as it needed to express the calm and openness one finds within Swellendam and the guesthouse. This was achieved with the positioning of content and the extensive use of images to break the page up in clear sections.

The clear main navigation ensures that each page is kept clean and logical and allows users to easily find what they are looking for easily.

The Bloomestate website is fully content managed with Realm Platform and utilizes the following functionality:

Content managed banner images allowing the user to select which banner effect they would like to use.
Nightsbridge widget allowing for online booking on the Nightsbridge online booking system

So what are you waiting for? Celebrate the wonderful Spring weather and take a trip to Swellendam to enjoy this luxurious guesthouse. If you like what you found on the website, then give us a call and let us help you transform your website into something spectacular!

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Realm Platform Multi-site Functionality

Fri, 25 Sep 2009 10:53:20 +0200

Realm Platform�s multi-site functionality enables the following:

Manage the content of all the websites from one secure location.
Allow Realm Platform users access to all websites or a select few.
Track the usage and statistics of all the websites in one secure location, allowing for a more holistic e-business model.
Track user modifications of all content for all websites in one secure location, allowing for more control and user error accountability.�
Share customers and newsletter subscribers across all websites allowing for cross marketing.
Share content across all websites, eliminating the need for duplicating data.
Websites are hosted from one account and in one place, so there is no need to have multiple hosting accounts.

So ultimately every aspect of your e-business can be administrated from one secure location.

An example of the multi-site functionality is the MiX Telematics website. This website was a very large project, as there are many regional companies under the MiX banner, all targeted at different audiences. It made sense that a user should be able to logon to one back-end system and view all the different websites from that account. This is exactly what Realm Platform did. A user can logon to one Realm Platform account and view the content of all the websites in different countries, change anything on each region, and essentially manage each individual website from place.

Many content management systems (CMS)�do not enable multiple websites to be managed from one system and basically require the user to have multiple backend systems, where each one manages a different website. In the MiX Telematics case, this would mean a minimum of 5 Realm Platform systems, each requiring a separate logon to make changes or manage the content. This is impractical, annoying and just doesn�t make sense.

Realm Platform offers a more holistic and user-friendly content management system, and focuses on the enterprise industry, ensuring the costs are significantly reduced. Use Realm Platform to build your website and see the awesome things you can achieve.

Realmdigital Nominated in the Jump Awards

Thu, 01 Oct 2009 14:35:23 +0200

Realmdigital has made it to the next round of the South African E-Commerce Awards 2009! Thanks to a huge amount of support, Realmdigital has made the shorlist in the "e-Commerce Enabler" category. Voting for the public is now open, so vote for Realmdigital as an e-Commerce Enabler and help us get through to the last round! Your support is greatly appreciated!

Vote for us!

Tourism Competition Craziness!

Tue, 27 Oct 2009 16:25:58 +0200

My document title

Realmdigital is going to be at the e-Tourism Africa Summit held in Johannesburg from the 1st -2nd of December 2009. This is sure to be a very exciting and informative conference and everyone involved with the tourism and travel industries should be there!

We are very proud to be a part of this event and with our very own Wesley Lynch presenting alongside some of the key industry players in both tourism and technology sectors; it is set to be an experience of note!

��

The Prize!

To show how excited we are to be attending and presenting, we have decided to give the chance for someone to come along with the Realm Crew to the e-tourism Africa Summit and enjoy this fantastic opportunity.

The prize includes:

Free entrance to the two day e-Tourism Africa Summit in Johannesburg
Access pass to all sessions and seminars
Lunch, snacks and refreshments provided for two days
Delegate gift pack
All to the value of $350.00 (R 6,730.00)

(Must pay for own flights and accommodation if not in Johannesburg)

How to Enter:

Log on to Twitter
Follow Realmdigital
Create and send a "tweet" using @Realmdigital and the words tourism, internet and trip
Make sure you use all three words
The most original tweet wins!!
If you do not have a Twitter account, simply subscribe to the Realmdigital newsletter to enter.

It really is that simple! You might just find yourself rubbing shoulders with the most influential players in the industry.

This really is not an event to be missed, so get tweeting now!

Exclusive Books and Beyond

Thu, 11 Mar 2010 13:23:35 +0200

Exclus1ves is a holistic portal which serves you everything you have come to love about the Exclusive Books brand but with thousands more to choose from and every entertainment form you could want. They are also rapidly moving into the digital age with full support for ebooks and an online ebook catalogue which will constantly grow throughout the year.

Realmdigital is extremely proud to be a part of such a massive project and one of the first in Africa. The development scale and integration requirements were immense and very challenging � it really took our skills to a whole new level.

The project was a great collaboration of digital agencies, media agencies and software development companies who joined forces to make something spectacular. We were also thrilled to have worked closely with our long time partner Stonewall+ who provided the front end design for the site.

Realmdigital�s task was to bring Stonewalls design to life. This required custom integration with operational and content systems using the latest technology many of which were firsts for Africa. This has been an amazing journey and we hope your experience is just as fantastic.

We will be sharing all the cool techie details with you soon, so stay tuned for more info.�

Check out the Exclus1ves Site

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Relax with Ruslamere

Fri, 26 Mar 2010 15:56:05 +0200

Realmdigital focused on both the design and functionality of the site to ensure users became guests the moment they arrived on the homepage. Elegance and tranquility is what is at the heart of Ruslamere guest house situated in Durbanville. The 4-star accommodation offers everything and more, with exceptional conference facilities and soothing health spa, your every need is attended to.

It was essential their website reflected this feeling, so with nightsbridge integration for simple online reservations, a comprehensive accommodation and conference listing, online car hire bookings and easy email and newsletter subscriptions, your time with Ruslamere whether online or offline is a simple and refreshing experience.

Check out the Ruslamere website and feel free to send us some feedback.

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Ad Expo Awesomeness

Fri, 26 Mar 2010 15:58:56 +0200

This was a fantastic opportunity for a meet and greet, so if you are in the advertising or marketing industries we really suggest adding it to next years calendar! We are really looking forward to some cool projects that have come out of it. Wesley�s seminar �Leveraging Content Online� was a huge hit and had some awesome feedback.� Thanks to all those that stopped by and said hi, we appreciated the realm love.

For those that couldn't get to the expo we�ve added Wesley�s presentation to slideshare, so go check it out and see how you can leverage your content online. Don't forget to send us your feedback, we love hearing it!

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Realm Platform UI Vote

Wed, 31 Mar 2010 09:37:38 +0200

Please take a look at our current Platform UI and the proposed new designs and send us your feedback and comments for both. We will use all your views and ideas to create a UI that really makes your experience with Realm Platform nothing short of fantastic!

Compare Platform’s UI and please send us any thoughts or suggestions!

Thanks so much !

TT100 Awards

Fri, 21 May 2010 15:01:16 +0200

The Technology Top 100, which has been in operation for eighteen years, identifies role models in South Africa who have established their organisation based on innovation and belief in people.�It is great to be listed in the same group with top companies such as Quirk eMarketing, Altech Netstar, Global Vision Information Technology, Metacom and many more.��This is truly an awesome experience and we are extremely proud of this title.

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Desmond Tutu HIV Foundation

Mon, 14 Jun 2010 11:29:13 +0200

The Desmond Tutu HIV Foundation is a registered non-profit organisation in Cape Town which is developing new approaches to HIV research, prevention, treatment and management. It seeks to be at the cutting edge of new knowledge while maintaining close links with the community partners and those most affected by the disease. The Foundation has sites in Gugulethu, Nyanga, Crossroads, and Masiphumelele, and a soon to be completed Youth Centre in Masiphumelele. Their head office is at the University of Cape Town medical school. In addition the Foundation has two mobile vehicles, the Tutu Tester and the Tutu Treater. The DTHF is committed to lessening the impact of HIV on individuals, families and communities through innovation and passion for humanity. Realmdigital is extremely honoured to be apart of such a noteworthy cause.

Interns get great value at Realmdigital

Fri, 18 Jun 2010 14:30:44 +0200

The interns were cool to have around and definitely taught us a thing or too. If you are curious about the software industry or would just like to know what goes down at Realmdigital, drop us a line at jobs@realmdigital.co.za.

Being an intern at a really cool software company is like being a kid in a candy shop for the very first time; you are guaranteed of walking away with something cool. This is what the newbies had to say:

Matthew Visser - Graphic Design and Web Development

"My experience at Realmdigital was an enjoyable and informative one; I found the staff very friendly and helpful, as they were always ready to answer my questions when I was unsure about something. I would recommend any aspiring web designer or developer to come and experience what work life is like at Realmdigital"

Dominic Schaff - Bsc Computer Science

" I was an intern at Realmdigital in December last year, and I enjoyed it so much that I had to come back during my next holiday, and now that is what I am doing. Being an intern at Realmdigital has helped develop much of what I know about web-development. I thoroughly enjoyed the time I spent at Realmdigital. And I recommend that if anyone wants to truly see what it is like to work for a web development company, then Realmdigital should be your first choice."

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Realmdigital welcomes IMPERIAL Logistics

Tue, 22 Jun 2010 16:04:40 +0200

Realmdigital is soon to launch a content managed website for a leading logistics company. Award Winning, IMPERIAL Logistics, one of three divisions of the IMPERIAL Group, is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and foresight. Through its established Southern African and International divisions, IMPERIAL Logistics' service delivery comprises fundamental logistics and end-to-end supply chain management solutions to blue chip customers in almost every industry. As a preferred logistics outsource provider, IMPERIAL Logistics positions itself as an extension of its customer's business, building its customer's brand alongside its own.

IMPERIAL Logistics Southern Africa is a multi branded business, categorized into four divisions, i.e. Transport and Warehousing, Consumer Products, Specialised Freight and Integration Services. IMPERIAL Logistics International includes four operating units, namely Panopa Logistik, neska, IMPERIAL Reederei and Brouwer Shipping.

Realmdigital is proud to be a part of this development process.

Realmdigital signs on Red Panda Software

Tue, 29 Jun 2010 09:40:50 +0200

Red Panda Software is an independent software company who are doing some great things in the retail space. Although this company is new, as a UCS division, they have been developing and supporting retail software for more than a decade. Their services extend to large South African companies such as the Lewis Group as well as the international Moss Brothers in the UK. Be on the lookout for the launch of the new Red Panda site proudly developed by Realmdigital.

Tech4Africa 2010 - It is here

Thu, 22 Jul 2010 11:43:36 +0200

The conference brings a global perspective to the African context by featuring key note speakers from leading international companies such as Google, Twitter, Yahoo, Mozilla and Mail & Guardian. Local companies like Invenfin Venture Capital, Realmdigital, The Shuttleworth Foundation, Quirk eMarketing and Personera will also be coming together to share their expert knowledge on various topics.

Realmdigital's Wesley Lynch will be sharing his knowledge on the mobile industry. He will feature alongside panellists, Steven Ambrose, Angus Robinson (brandsh) and Russell Atkins. These industry experts will be involved in an hour long discussion titled "All you need to know about the mobile market" and the panel will be chaired by Arthur Goldstruck. If you are keen to know more about the mobile market and where it is heading you should definitely attend their discussion.

Anyone who wants to know where technology is moving in Africa should attend Tech4Africa. Register online and follow Tech4Africa on Twitter for more updates.

Sure Travel migrates to new intranet

Thu, 22 Jul 2010 12:24:26 +0200

Realm is working with Sure Travel�on an exciting intranet project that will revitalise the distribution of business information aided through interaction illustrating the versatility of Platform.�Realm Platform is a great tool for building intranet. Be on the lookout for more companies using Realm Platform�to build their intranet.

Press Releases

Thu, 22 Jul 2010 15:29:39 +0200

Wesley Lynch�has been interviewed for several publications such as Finweek, Brainstorm, Financial Mail and Mango Juice. For those of you who have not seen these articles, we have decided to share them with you. Be on the look for more press releases about Realmdigital by becoming a fan�on Facebook. Feel free to comment, Realmdigital loves hearing from you.�

Brainstorm�- pages 6 - 7

Finweek�- (login required)

Mango Juice�- page 15�

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Realm Development Workshops

Thu, 22 Jul 2010 15:57:17 +0200

Because the first Realm development workshop was such a success there have been more workshops scheduled for the upcoming months. The next two have been scheduled for the 24th and 26th of August. The workshop on the 24th will occur at 18h00 to accommodate those who cannot make it during the day.

The first development workshop occurred last week. The Realm domain was buzzing with excitement as curious developers were eager to learn. We had developers from Sure Travel, Blue Pearl Design and private companies join us and Realm developers showed them what Realm Platform was all about.

All they had to bring along were their notebooks and any cool websites or tech they wanted to build using Platform. The developers thoroughly enjoyed themselves and this is what they had to say:

"Great product, great bunch of guys - look forward to getting stuck in to Platform on the next suitable project."

When asked if he will attend the next workshop this developer said "Abso-effing-lutely �- Platform Rocks!"

Become a fan�of Realmdigital on Facebook�to be kept up to date with all latest info regarding the workshops. If you would like to attend a workshop then get in touch. Don't forget to spread the word to anyone who you think could be interested.

�

WTF Media Conference

Wed, 28 Jul 2010 15:05:06 +0200

Wesley's seminar titled, "Ebooks and the Future of Digital Media" is definitely not to be missed. The speaker line up looks really awesome, speakers like Justin Hartman, Andy Hadfield, Mathew Buckland, Justin Spratt and tons more will be sharing their expertise on various topics.

We would love to see you there, so make sure you purchase a ticket. More details can be found on the WTF Media site. Follow WTF Media on Twitter for more updates. This is an event not to be missed.

For more cool events that are occurring in 2010, check out our events section on our Facebook page and let us know if you will be attending.

E-Tourism Africa Summit 2010

Wed, 28 Jul 2010 16:02:50 +0200

The summit aims to develop a sustainable and equitable online tourism sector in emerging markets in Africa. �The conference has a special focus on using social media to communicate our visitors' positive World Cup experiences to the globe.

Everyone in the travel and tourism industry, especially our clients, should definitely attend. The E-Tourism Africa Summit�is proven to be hugely beneficial with an extraordinary line-up of speakers. It's an awesome place to see new products, services and successful online projects from around the world. More information can be found on the E-Tourism Africa site, where you can also purchase a ticket for the summit and see videos from past summits. Follow�E-Tourism Africa on Twitter�for all the latest updates.

For more cool events that are occurring in 2010, check out our events section on our Facebook page�and let us know if you will be attending.�

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Red Panda Goes Live

Thu, 12 Aug 2010 12:13:44 +0200

Red Panda Software�signed on with Realmdigital a few months ago. Their new site has finally gone live. We are really glad to make this possible and bring them online.

Check out the new Red Panda Software�site and let us know what you think. Realmdigital loves hearing from you.�

Engineered Website for Izazi

Mon, 16 Aug 2010 16:53:11 +0200

Realmdigital has recently completed the new Izazi website. Izazi, based in Gauteng, offers services in mechanical, electrical and wet services engineering disciplines. The company has prepared itself for the multi-facet environment of Africa. Be on the lookout for the new Izazi site proudly developed by Realmdigital.

realmdigital.co.za gets a make over

Mon, 30 Aug 2010 14:19:05 +0200

The look and feel of the site has changed completely without interfering too much with the brand. Here's a sneak peak as to what the new site will look like. Please leave us your comments, we love hearing from you!

Realmdigital Releases withPlatform

Wed, 01 Sep 2010 11:02:34 +0200

withPlatform�is built on the existing�Platform CMS�which offers�CMS,�e-Commerce,�e-Reservations,�e-Marketing, Advert Management, Web Analytics,�CRM�and�SEO

Who can use it?

Because�withPlatform�is easy to use, anyone can use it. It has especially been developed for small businesses, guest houses and those adventurous people starting a new business.�withPlatform�is currently directed at the tourism industry. It offers features such as integration with�nightsbridge,�making online bookings a nightmare of the past.withPlatform�has been created for everyone who wants their business to grow with a minimal cost. It creates a professional start up that is sure to impress all your customers.

What do you get?

Not only do you get an awesome looking site, you can have fun choosing templates from a growing catalogue of themes that reflect the nature of your business.�withPlatform�is completely D.I.Y so there are no hassles by outsourcing designers and techies. You can manage your own site with absolutely no web skills needed. There are many cool features that can be added to your site such as news, contact forms, bookings, galleries and tons more. Its quick, easy and simple.

I want to sign up

The best part of�withPlatform�is that it's FREE! There are no sign up fees and contracts, you can register in three easy steps. You are also free to change and cancel your plan at any time but after you experience the awesomeness ofwithPlatform, that definitely won't be needed. You have no excuse to try it....so what are you waiting for? You have a site to build.

Nominate Realmdigital in the Jump E-Commerce Awards

Mon, 13 Sep 2010 11:32:09 +0200

The 2010 Jump E-Commerce Awards acknowledges companies and online stores who have shown excellence with the use of the internet. Last year, with the help of everyone, we made it through to the voting round and fell under the category of the "best E-Commerce Enabler". The awards work on a nomination round, voting round and then judging round. We are currently in the nominating round and we need everyone of you to nominate Realmdigital every day. The site with the most nominations makes it through to the voting round.

Nominations close on the 30^th of September so please nominate Realmdigital continuously. Visit Jump and type in www.realmdigital.co.za then hit submit. Your support is greatly appreciated!

2010 Integrated Marketing Communication Conference

Wed, 15 Sep 2010 11:23:12 +0200

Apart from the keynote speakers, there will be various workshops that will be hosted by industry leading companies like Native, Rocketseed,�Synergize IT, Atmosphere, HKLM, Be Bright Consulting�and Realmdigital.�

The conference�takes place on the 27th and 28th of October at the Crystal Towers Hotel and Spa.�Make sure to attend the Realmdigital workshop on day 2 of the conference at 11h10.�You definitely don't want to miss this, so book your ticket�and we will see you there!

For more cool events that are occurring in 2010, check out our events section on our�Facebook page�and let us know if you will be attending.�

Africa's under-the-radar B&Bs become overnight e-businesses with Realmdigital

Wed, 29 Sep 2010 10:58:43 +0200

Decade of e-enablement�

The product's launch coincides with Realmdigital celebrating 10 years of e-enabling iconic�South African brands in travel, retail and other industries, including Avusa Retail�(incorporating Exclusive Books), SAA, Naspers, Die Burger, Media 24, Ford and MiX�Telematics�(Matrix Vehicle Tracking).�In the course of a decade the company has amassed rock-solid expertise in lead developing�and programme-managing the technology, digital strategy and creative�pillars of top e-business projects.�

Core functionality�

It is this essential expertise that it has packaged in withPlatform.com. Lynch�says the�product crystallises Realmdigital's experience in e-business enablement in a simplified�form factor for the low end of the market.�He says the platform offers the same core functions that all Realmdigital's clients enjoy�(online reservation, newsrooms and newsletters, galleries etc), and is limited only in�volumes.�"We think we've found the perfect mix of the most frequently requested functions, as�well as great ease-of-deployment and ease-of-use to suit businesses that have no prior�experience with building websites. We will track user requests as the product adoption�increases, to see where else we'll take it."

Advanced functionality

"Obviously if a little guesthouse becomes a big enterprise and starts putting through�high business volumes, withPlatform.com�is no longer the appropriate vehicle and our�service will attract a fee," continues Lynch. "It is our job to first make our customers�money, and then share in their success."�Advanced functionality such as a credit card payment facility and multi-currency support�will be added later.

Big need

Lynch�says purpose-modified versions of the tool will soon debut in other verticals too,�but adds that the need in the guesthouse market was the greatest. "Tour operators also�stand to benefit from building a site quickly and easily at www.withplatform.com."�Should the retired couple that typically owns a B&B not want to brave withPlatform.com�themselves, Realmdigital offers another option of assisted deployment, says Lynch.�"You don't need to set your site up or update it yourself," says Lynch. "Nor do you need�Internet at your guesthouse. We'll also offer it to local developers, whose service may�attract a fee."

Future

withPlatform.com�already offers real-time booking powered by nightsbridge�(Africa's�biggest online accommodation reservation system for guesthouses), but the future�holds great additional promise for B&Bs, says Lynch.�"We will integrate with travel super-platforms, such as online travel hubs, but it has to�make sense for the establishment in question. We are also considering ways to�syndicate images of rooms and establishments with various other platforms, as well as�new means of online settlement not involving credit cards, including mobile payments."

For now, build your online B&B store-front at www.withplatform.com. And watch this space!

�

Conference Crazy

Tue, 12 Oct 2010 12:20:45 +0200

The WTF Media Conference�will be taking place on the 20th - 22nd October at CPUT. Wesley Lynch�will be speaking on E-Books and Digital content. There are still some tickets available so make you sure you secure yours immediately.�

Once the WTF Media Conference�ends, the E-Tourism Africa summit�begins on the 25th. The Realm team is going to have a stand at this conference, so be sure to stop by and say hi. Wesley Lynch�will also be a keynote speaker. This is something that shouldn't be missed.

Last but not least it's the Integrated Marketing Communications Conference�on the 27th.�Once again the Realm team will be there and Realmdigital will be hosting a workshop. The workshop�will include presentations and demo stations, where friendly Realmers will demonstrate to you Realm Platform. If you haven't yet booked your ticket for this conference then get in touch�and you can receive a 20% discount of your ticket.

With all these cool and exciting conferences occurring in the month of October, where does one begin? For those who wont be attending, Realmdigital will keep you posted as to what's happening at the events. Make sure you become a fan�of us on Facebook to stay up to date.

The Realm Team Grows

Tue, 12 Oct 2010 13:26:42 +0200

We welcomed three new people at Realmdigital. Phumlani Nyati, a multimedia technology student, is visiting Realmdigital for three months as an intern. He is currently in his final year of studies at CPUT. It has been great having him on board and we will be sad to see him leave.�

"Interning at Realm is really�helping me to learn and explore some new skills in�my field as a web developer, with all the friendly�help from the staff it makes it easy for me to ask�about anything I'm not sure of or dont really know, I would�recommend anyone who wishes to have great a experience and�intern to come over"�

Wazeer Bassadien�is Realm's new Content Administrator. Talented yet very humorous, Wazeer�makes sure there is never a dull moment in the Realm offices.�

"Open Communication, Non-Hierachical and honesty. These qualities I've experienced in this working enviroment. Realm Digital Rocks!!!"

We also welcome Monique Fincham as our new Receptionist/ Office Administrator. She is currently working on her helicopter private pilots licence, she enjoys fishing and flying model aeroplanes.

"Im really impressed by the staff and friendliness. Realm is really organised as a company and is truly an example to most companies out there."

To know what the Realm team is getting up to at all times become a fan of us on Facebook.�If you are curious about the software industry or would just like to know what goes down at Realmdigital, drop us a line at�jobs@realmdigital.co.za.

You are invited to the IMC Conference

Fri, 15 Oct 2010 12:29:39 +0200

The Realm Team will be hosting a workshop at the conference which will include presentations and demo stations for the audience to try out Realm Platform.

Realmdigital's clients and partners get a 20% discount of a delegate ticket. If you would like to attend this conference then contact us. Looking forward to seeing you there!

E-Tourism Africa Summit highlights Social Media

Wed, 27 Oct 2010 15:31:38 +0200

The speakers also highlighted important developments in the travel industry that all operators can make use of. Realmdigital had an exhibition stand at the conference�and it was a great success. We utilised this as an opportunity for meet and greet and many new relationships were formed. It was also great to see some of our clients there as well.

This conference�definitely aided smaller operators within the travel industry to realise how important an online presence actually is. Wesley Lynch�stated in his presentation�that although websites are important to actually increase revenue one should also make use of social media tools like Facebook and Twitter for maximum exposure. Take a look at Wesley's presentation�and let us know your views.

Here are some pics of the Realm Team at E-Tourism Africa.

�

WTF Media Conference: E-books and the Knowledge Revolution

Fri, 29 Oct 2010 14:26:07 +0200

Wesley�s�presentation titled �E-Books and the Knowledge Revolution� received an overall five star rating. The crowd was definitely impressed. No one was aware to what extent E-Books will have on their lives. This topic was not only directed towards the students at the conference but actually anyone who�s ever read a book. The conference�was an overall success, the presentations were rather informative and it was awesome seeing so many students eager to learn and network.

Check out Wesley�s�presentation and let us know what you think.

IMC Conference: This is what happened

Fri, 29 Oct 2010 14:35:42 +0200

The Realm workshops presented to the audience the importance of Web Engagement Management. The fundamental point that was made is that smaller companies who do not have a website should seek social tools like Facebookand Twitter. However one should not underestimate the importance of a decent site. Having a site allows for converting traffic into customers. The demo stations that we had set up also proved to be a huge success. Many people stopped by and were keen to experience Realm Platform. We look forward to the new relationships that were formed.

Take a look at Wesley�s�presentation and let us know what you think. Don�t forget to become a fan�of Realmdigital on Facebook�to keep up to date with all the latest happenings and also to prove that Facebook fan pages�rock!

The sky�s the limit for Exclus1ves

Fri, 05 Nov 2010 09:41:30 +0200

Exclus1ves�took over a year to build�and even though it has only been live for a few months the results are amazing. Statistics have shown that sales have increased drastically. This online store has increased its product catalogue to include over a million products which include non-book products which were never sold before. Exclsu1ves�was also �one of the first stores to sell e-Books, which now make up a large portion of their total sales.

The market reach expanded significantly. A great number of people who frequent at the online store are in fact international consumers. Exclus1ves�is definitely reaching a larger audience. Not only is the online store thriving but the retail outlets as well. The aim was to use the online store to leverage the retail outlets. This is done in two ways. If you choose to have your online orders delivered to your nearest Exclus1ves�retail outlet; delivery is free. This promotes customer engagement with the Exclus1ves�staff. The staff in the retail outlets can also satisfy all customers' demands regardless if they have the stock in store. Staff simply order the stock online for customers, which is then delivered to the customer or the store.

E-Tourism Summit Videos

Mon, 08 Nov 2010 10:50:45 +0200

For those who didn't attend, check out these cool video's and let us know what you think.

Olive Leaf Foundation

Wed, 10 Nov 2010 11:56:41 +0200

This foundation�enables sustainable community development and pays close attention to children & youth, community wellness, capacity development, livelihoods and local economic development and human settlements. Their branches have extended to Botswana, Cote d�ivoire, Kenya, Zambia and Nigeria.

Realmdigital built and designed the Olive Leaf site. They needed a content managed website�that was easy to maintain yet functional. Olive Leaf�makes use of Realm's Platform�CMS module and Newsletter Functionality.�

We are extremely proud to be part of such a noteworthy cause.

Realm welcomes Graham Beck Wines

Tue, 23 Nov 2010 13:52:15 +0200

Graham Beck�has recently appointed Realmdigital as their technology partner. Realmdigital will kick off by providing�Newsletter and CRM services�for Graham Beck�using Realm Platform�however there are some awesome future developments in the pipeline, so make sure you watch this space.

Desmond Tutu HIV Foundation goes live

Wed, 24 Nov 2010 11:31:46 +0200

The new Desmond Tutu HIV Foundation�site was proudly developed using Realm Platform. The site is fully content managed and has received an�overall fresh look. �Some of the features highlighted are navigation, subscriber management and use of the Newsletter Module. Take a look at the new Desmond Tutu HIV foundation site�and let us know what you think.

Branching out globally with London Fine Dining

Fri, 26 Nov 2010 11:21:34 +0200

This multi site�was developed using Realm Platform��and specifically the E-Reservations module. This easy and simple concept allows for customers to book tables at multiple eating places by just visiting one site.

Tops at Spar and Exclus1ves join forces

Mon, 29 Nov 2010 12:08:01 +0200

Tops and Tales allows for Book Club members to engage with each other and discuss details about their latest reads and upcoming events. This site also allows for this online community to share content amongst each other and review books.

Tops and Tales is a collaboration between Tops at Spar and Exclus1ves. All book sales are powered by Exclus1ves. Realmdigital was involved in developing the Exclus1ves product and search widgets for the Tops and Tales site. These widgets can be used for multiple sites to embed products and data. Tops and Tales also received a nomination at the recent Bookmark awards. This has been an awesome to project to work on.

Tetrad IT partners with Realmdigital

Mon, 13 Dec 2010 15:10:21 +0200

Local IT Company has recently partnered with Realmdigital. Tetrad IT, a products and services company, specialises in Siebel and Java consulting. They are committed in providing excellence through their strategy and business practices. Realmdigital is really glad to welcome them on board and look forward to working with Tetrad IT in the future.

Put up your stockings: We're playing Santa

Wed, 15 Dec 2010 18:16:37 +0200

Realm is playing Santa this year. Because you guys are so special to us we have decided to put something small in your stockings. 3 lucky newsletters subscribers will be receiving an Exclus1ves�gift hamper to the value of R2000 each. These hampers will be filled with goodies like books and dvd's. Now thats a present worth bragging about.

We love all of you guys so all our Facebook fans will be getting something small as well. Become a fan�of us on Facebook where a surprise awaits.

Happy Holidays!!

An incredible day with Graham Beck Wines

Thu, 06 Jan 2011 12:27:35 +0200

Instead of trying to get to know their business from inside a stuffy boardroom, we were presented with an itinery that would make any tourist squeal with excitement. Upon arrival at the farms we were welcomed by�Etienne Heyns (Marketing Manager) & Lisa Keulder�(Brand Manager). Our day ranged from VIP tasting rooms, Cellar Tours to Farm Orientations and Private Nature Reserve tours. We also spent some time being introduced to Graham Becks�community development initiatives.

The first thing that stood out for me, after meeting Lisa and Ettienne, was the massive value they placed on relationships. This seems to be something that has definitely been lost in todays businesses. It made me realise that Graham Beck Wines�is truly all about family.

Wesley�and I�definitely embarked on an incredible experience which opened our eyes to the�extensive yet personal companies of Graham Beck.

e-Tourism Africa Summit

Mon, 10 Jan 2011 07:41:20 +0200

The e-Tourism Africa Summit, hosted by e-Tourism Africa, is a conference that aims to address technology in Africa and improve the tourism sector by providing direct means of communication.

Our very own Wesley Lynch is one of the speakers at the 2009 conference held in Johannesburg on the 1st and 2nd of December. This is a very prestigious event, and we are honored to be associated with some of the biggest players in the technology and tourism sectors. The fantastic line-up of international and local speakers includes Google, TripAdvisor, Expedia, Quirk, SA Tourism and Nightsbridge but to name a few. Check out the full list of speakers for 2009.

If you want to get a feel for what the conference is all about then watch the video of the 2008 e-Tourism Africa conference (see above) or visit the website to learn more and get involved!

Kaleidoscope Fantasy Sports Interview

Mon, 10 Jan 2011 07:47:48 +0200

Fantasy Sport Leagues are an up and coming marketing intiative in South Africa. It is a brilliant way of increasing brand awareness and getting people to interact with the brand in a fun atmosphere. Realmdigital takes pride in setting up many Fantasy Leagues for various sporting brands across South Africa on the flagship Platform module. Due to our growing expertise in this marketing areana, Wesley Lynch, MD of Realmdigital was asked to speak on CNBC Africa's Kaleidoscope about the explosive nature of Fantasy Sports. Watch the interview below.

How to Create a Newsletter

Mon, 10 Jan 2011 07:50:09 +0200

This video takes you through a quick guide on how to create a newsletter with Realm Platform.

Creating a newsletter is so simple with Realm Platform, anybody can do it! The newsletter module allows you to upload as many different templates and designs that you need for all your different marketing campaigns. It is the perfect tool to get your brand out there and keep people in the loop with your latest news or updates. Blank designs can be uploaded which enables you to create new and fresh content simply and easily with the content editor.

Realm Platform also makes it super simple to add as many different databases that you require, and in a click of the mouse you can select which one you are sending to and all contacts are automatically updated!

A delivery page reveals all the contacts that received the newsletter and which ones failed, helping to maintain the accuracy of your databases. Analytics can be integrated into this module so that you can track all email campaigns and test to see what works the best.

It's everything and more you need to spread the word!

How to Add a Subscriber

Mon, 10 Jan 2011 07:52:33 +0200

This video takes you through a quick guide on how to add a subscriber with Realm Platform.

This tutorial shows how easy it is to add a subscriber to your website database on Realm Platform. Online marketing relies quite heavily on contacts and databases, so it is important that it is easy to build one up. With the subscriber module you can add, delete and edit all contact details in a simple process and it is automatically reflected in your online database.

Subscribers can either be added manually through Platform, which just requires certain details for each subscriber added one at a time, or existing databases such as an Excel document can be imported into Realm Platform, so all contacts are added at once. Any details sent via the website by users are automatically added to the database without you having to do anything.

Building a database has never been easier!

How to Add a New Content Page

Mon, 10 Jan 2011 07:54:33 +0200

We all know that content is crucial to a website and that new, fresh content is essential in growing your online presence. It therefore makes sense that it needs to be really easy to add new pages to your website. With Realm Platform managing the content couldn't get more simple.

Pages can be added, deleted and edited at any time and all changes are reflected immediately on the website. You can change the look, the layout, the content or the images as many times as you feel a page needs. Specials can be added at the click of a mouse and new alerts can be added in no time.

The content editor allows you to make all the necessary changes or additions you need and with the integrated spell check, you know your content is always perfect.

It is the perfect tool to give you complete control over your website and manage it exactly how you want it!

How to Create a Newsletter

Mon, 10 Jan 2011 07:59:09 +0200

It's everything and more you need to spread the word!

MiX Telematics takes control of global web properties with Realmdigital

Fri, 21 Jan 2011 14:57:09 +0200

To complement this global standing and reach, MiX Telematics�identified the need for an online presence in 2008 that would set it apart from competitors. They decided on a group site with various regional sites, each displaying uniquely local content but with consistent branding and corporate messaging. From the start they wanted their site optimised �for search engines, to improve search rankings and support future online marketing initiatives. The site also had to be scalable to accommodate growth through new subsidiaries, and it had to allow MiX Telematics�to manage their own content.�

Finding partners

Quotes were solicited from numerous service providers in Cape Town for the three different work streams on the project, namely design, development and paid search campaign management. By October 2008, the company had made its decision. Top South African e-business strategist and solution provider Realmdigital was selected to develop the back-end. MiX Telematics�was already aware of Realmdigital's development capabilities and Platform�system, which proved the best option for managing the content for the entire website, including five regional sites, and is customisable. Realmdigital collaborated with Stonewall+, implementing and integrating its front-end designs and HTML coding into the content engine. Once the sites were live, Clickthinking�was charged with the site's ongoing search engine optimisation (SEO) and paid search campaigns.

Site features

Wesley Lynch, CEO of Realmdigital, says each regional site is run independently, but content can be copied between sites, making content management highly efficient. "Platform's�e-commerce module has been of great use to them, even though the site doesn't offer online sales. Products are easy to edit and categorise, which helps because they're constantly developing and adding to our range," he says. Lynch adds that the site allows MiXTelematics' in-house administrator to manage multiple sites from a single login. It has the following core features:

*Full content management, keeping the site current.

*Easy monitoring to remove redundancies and errors.

*Content-managed flash banners, allowing user-driven banner creation.

*A full product catalogue, effortlessly updated, with simple addition of specials and promotions.

*Regional sites with unique content, layout and custom functionality, while staying true to corporate branding and messaging (achieved with Platform's widget framework, which allows customisation even of fixed template portions).

*Integrated SEO features such as SEO URLs, custom URL rewriting and auto alt tags, which improve the volume and quality of traffic directed to the site through search results.

*Integrated web analytics, tracking and targeting specific customers and browsers.

*SIFR integration, allowing rich typography on web pages without the need for client-side support, and without sacrificing accessibility, search engine friendliness or mark-up semantics.

*Newsletter functionality with full subscriber management.

The project

After the initial scoping of the site by Clickthinking, Realmdigital held a number of workshops with MiX Telematics on best practices throughout the development process. No formal training was necessary, given MiX Telematics'�familiarity with Platform, but a quick session to demonstrate how the site would be structured proved to be very beneficial.

Effect

What has the effect of the new website been on the company? As a JSE-listed company, MiX Telematics is required to publish various categories of information online and the website allows them to easily post financial results and presentations in a way that is highly accessible to users. MiX Telematics�is also able to closely monitor their web-generated leads, both organic and from paid search campaigns, for actioning by the various regions. This has improved their sale process. The same applies to the customer care web queries.

"The websites were built in a very short time and Realmdigital met their initial development deadlines. In addition to Realmdigital's core contribution, they have displayed a wide range of technical expertise, assisting with various server and hosting-related queries after the sites went live." Tammy Lotz

It's IMC Conference time again

Wed, 26 Jan 2011 10:56:32 +0200

This conference�which occurred for the first time last year was a huge success. There were some great key note speakers, awesome workshops and an amazing audience. Realmdigitals workshop was a huge hit last year so we decided to host another one this year. The team will be there to present some really cool stuff as well as host demo stations for the audience to try out some cool software. In the meantime this is what we had to say about last year's event.

Everyone knows how much we love spoiling you guys so if you want to attend this event then you can get a 15% discount of your ticket. To claim your discount contact us�and we will assist with the booking process.

A practical look at Facebook Places for business: Yay or Nay?

Wed, 26 Jan 2011 15:53:09 +0200

5 reasons why it works

1. Facebook Places is available on multiple platforms

Facebook Places�is available on iPhone, iPod Touch, iPad, Blackberry, Android, mobile operating systems HP webOS and Windows Mobile 7, and to users on its touch.facebook.com website. This makes it multifunctional and easily accessible for all smartphone users.

2. Without being released in South Africa, businesses can claim their Facebook Places

Claiming a Facebook Place�is done by clicking on a Bing map�via Facebook, and adding and editing profile information. Facebook has a stringent policy in Places when it comes to registering your business on Facebook Places via Bing Maps. Privacy and spamming are problems that Facebook Places is looking to address. Facebook applications such as Nearby Friends�are integrating Google Maps�to increase functionality with Facebook Places.

3. Facebook Places has extended their product offering with Facebook Deals

Deals�are available in the form of a digital loyalty card or coupon, creating rewards for product and service purchases at establishments authenticated by Facebook Places. Individual and Friend Deals involve a certain number of customers and a group of customers getting free merchandise respectively. Loyalty Deals for frequent buyers verify visits or purchases by mobile device, and have consumer activity posted on Facebook news feeds.�Giveaways, �discounts, incentives for multiple personal purchases, and crowd deals for masses of people to try products and/or services attract unique users and online business traffic. Further promotion is done through your Facebook Places, Facebook Page, or paid-for Facebook Advertising.

4. Facebook Places and social responsibility

American businesses use Facebook Places�to promote social causes through Charity Deals. Socially responsible Donation Deals put a percentage of check-in purchases to a charity or worthy cause.�Two American organisations giving back to the community are 24 Hour Fitness, who donate 1 dollar to Kaboom, a children's health initiative, for every check-in to one of its clubs, and Starbucks, who donate 1 dollar to Conservation International for each guest using their Facebook Deal.

5. Facebook Places is useful in an emergency

Facebook Places�notify other individuals and/or businesses where you are in case of any business-related emergency, such as an urgent meeting, an accident, or violence of any sort in a South African context. Facebook Places is cheaper than an SMS or call using a mobile, especially in an emergency, as Facebook Places will alert millions of Facebook users and businesses of your whereabouts.

5 reasons why it does not work

1. Competition from other location-based services

Companies such as Gowalla�and Foursquare�have taken over geo-tagging for location-based social networking, as both can be integrated into Facebook API (Application Programming Interface). Other competition includes Google's Places Pages and the pending introduction of Google Me, Google's social network integrated into Google Search, Google Video, and Google Maps.

2. Facebook Places only released in the United States, Japan, and the United Kingdom thus far

Gowalla�and Foursquare�surpass Facebook Places�usage in smaller online and mobile markets. �South Africa has a small Internet and smartphone user market, compared to first-world countries and successful developing markets such as Brazil, India, and China.

3. Lack of Facebook Places and Facebook Page integration

In America, Japan, and the UK, Facebook Places integrates with local Facebook Pages for business. However, Facebook users have found the new landing page for Facebook Places�Pages to change without prior notice. Once Facebook Places and Pages are merged, the action cannot be undone.

4. Facebook Places Page titles cannot be changed

If your business title has not been claimed on Facebook Places via Bing Maps, it is advised to set the title up yourself to avoid incorrect title tagging on your new Facebook Places Page.

5. Weak Facebook Places and Bing Maps integration

�If your business does not feature on Bing Maps used by Facebook, Facebook Places will not be able to find a contact number for verification.�Bing�is a standalone mapping website, and like Gowalla�and Foursquare, poses serious competition. Social media integration between Facebook Places and Bing Maps fails in America, Japan, and the UK. This needs to be sorted out if Facebook Places is to be released worldwide.

Facebook will always have privacy issues, and Facebook Places Pages will be carrying that mantle with them. However, Facebook Places Pages and Facebook Deals assist most businesses with marketing and social standing, allowing Facebook and social networking for business to go onwards and upwards.

We have a winner: Congrats Nicolette

Mon, 31 Jan 2011 13:47:20 +0200

Congratulations to Nicolette Saayman, owner of Summerstrand Hotel�in Port Elizabeth, who has won an Exclus1ves�gift hamper filled with books, DVDs, games, and other items. It�s definitely a gift worth bragging about.

Realmdigital �likes� you so much, so become a Facebook fan�today and put yourself in line to win in our next competition. During the month of February one lucky Facebook fan�will stand a chance of winning another Exclus1ves�hamper worth R2000. But remember everyone wins with Realmdigital; all our Facebook fans�can still make use of the R50 off R250 Exclus1ves�voucher. So, what are you waiting for? �Join our Facebook page, take a look at our articles, keep up to date with the latest developments at Realmdigital and win cool stuff!

Hope your 2011 is as special as you are.

Facebook Fans win big

Wed, 02 Feb 2011 13:54:17 +0200

In January a lucky newsletter subscriber stood a chance of winning an Exclus1ves�hamper to the value of R2000. Nicolette Saayman was thrilled to have been chosen. This month however, one lucky Facebook Fan�stands a chance to win another Exclus1ves�hamper to the value of R2000.�

All you have to do is:

Become a fan�of Realmdigital on Facebook

Share the news with all your friends

Sit back, relax and cross your fingers.

P.S Your R50 off R250 Exclusives�voucher is waiting you on Facebook!

e-Tourism Africa Summit

Mon, 07 Feb 2011 12:16:16 +0200

Local Care Group appoints Realmdigital

Mon, 07 Feb 2011 15:29:19 +0200

UK company Local Care Group, who specialises in providing home care to the aged and elderly, has recently appointed Realmdigital to handle all their web requirements. Local Care Group requires a basic content managed site which will be easy yet functional. Realmdigital is developing this new site using Realm Platform. Watch out for the new Local Care Group site proudly developed by Realmdigital.

Win a ticket to IMCC with Realmdigital

Wed, 16 Feb 2011 09:45:08 +0200

The upcoming IMC Conference�has many people talking and because of the success from last year's conference, seats are quickly filling up for this one. The conference is scheduled for the 6^th and 7^th of June in Sandton and is going to be mind-blowing.

Living Your Brand�and Realmdigital will be giving away one free delegate ticket to one lucky tweeter. All you have to do is follow IMCC�and Realmdigital�on Twitter�then tweet about why you love Realmdigital or why you should win. Remember all tweets need to include #IMCC�and @realmdigital�for example: "@realmdigital�rocks and I so badly want to attend #IMCC. I want to win"

So, put your thinking caps on, get creative and tweet like crazy! But remember only 3 tweets per a person will be allowed. Our expert panel of judges will then choose the most unique and creative tweet. Winners will be announced in April.

Gloo and Realmdigital join forces

Fri, 04 Mar 2011 16:35:40 +0200

Gloo Digital Design�and Realmdigital have been working closely together during the last few months to produce leading Facebook Applications.

These applications were developed for leading brands such as�FNB,�Woolworths, and Redds. Gloo Digital Design�were responsible for all creative and direct client liaison and management, whilst we worked on the development of the application using�Facebook Platform, a Content Management System, which we developed.�

View our Facebook projects below and let us know what you think:

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Our second Facebook winner: Murray Izzett

Fri, 04 Mar 2011 17:08:10 +0200

We are excited to announce the February winner of our Facebook competition; Murray Izzett, IT Manager at Sure Travel. Murray won himself an Exclus1ves hamper valued at R2000. If you would like to be our next winner simply become a fan of us on Facebook, sit back, relax and cross your fingers!

We have some exciting new prizes coming up soon so make sure you visit our Facebook page regularly to keep up to date with all the Realm juicyness.

Murray Izzett was so excited about his hamper and shared this picture with us:

Realmdigital delivers Facebook-integrated Web campaigns

Thu, 17 Mar 2011 11:07:31 +0200

Standalone social apps or total Web engagement management - you choose.�We have lifted the veil on social media-integrated customer campaigns that will forever alter the online landscape.

Wesley Lynch says there seems to be a sharp increase in interest in standalone and, increasingly, integrated social media as a marketing medium.�We have delivered a wide range of social-integrated online tools for clients of all industries. "There is an almost infinite variety, beginning with the very basic and ending with full-blown integrated�Web engagement," Wesley says.

Basic apps

One basic example of our portfolio�is the�Twitter�integration we did for a travel firm, allowing the tour operator to connect socially with clients who have booked online.

In another project we developed a competition app for a cosmetic brand, accessed as a tab on the client's�Facebook�page. Once the competition is entered, the app runs as a fully-branded micro-site outside restrictive Facebook functional parameters). The competition can only be entered by 'liking' the branded page, thus increasing brand exposure. Once signed up (Facebook offers in-line validation of entrants' details), entrants write a few lines about the product. Winning entries are decided by vote (entrants only), creating a leader board of winners. Comments also appear on entrants' walls, creating viral chatter and attracting more entrants via friend networks. Entrants can further invite other entrants. Launched at the end of August, the fanpage has had tremendous uptake since then, says Wesley.

A third�Facebook campaign�with a very similar call to action - created for an FMCG group - attracted thousands of fans within weeks. This site operates in much the same way as the one above, with the difference that the brand chooses winning entries. Wesley notes that entrant details are exported in .csv format, allowing customers to build a database of willing fans and prospects. In addition, the site can be content-managed, should the client choose.

Lastly, a financial services organisation enjoyed massive uptake of its Facebook application, which was developed by�us�as part of a heavily advertised consumer campaign. Wesley says previous Facebook applications required the user to allow it to use their information and post on their page before it could be activated. "This one requests those permissions only after the app is ready to use. That way, it is much less in-your-face."

Content-sharing

Social applications on platforms like Twitter and Facebook are a dime a dozen, but not the fully-integrated kind, says Wesley. "We build Facebook apps that integrate so tightly with your online business�or campaign site that the two are driven by the exact same business processes."

For example, Facebook applications can automatically "pull" new website content from a company's website onto its fanpage, once created. This could include news articles, stock items or promotions. Alternatively, Facebook product listings or articles can be syndicated to a website.

To drive traffic from a social page to the website, a company's Facebook page might display tabs with the most-read articles on the website or the best-selling products on their e-tailing site.

A requirement for online success

Wesley says Vodafone Europe's Facebook fan page must rate as one of the best examples of commitment to social integration. "If you're a fan, you're billed less for their product. There's no clearer illustration of how seriously some companies are taking it."

And they're right to. Wesley says social media is as much a requirement for online success today as enterprise content management and�e-commerce�was last year.

"The best way to think about Facebook and other successful social platforms is that it's a whole new market. It's where everyone is. You can't just view it as a nice-to-have that doesn't merit total commitment or proper integration with the rest of your marketing or careful consideration about messaging. It must be absolutely entrenched into your online business."

Why it's better than just a website

But isn't the current preoccupation with social media just a case of chasing the customer around? What makes Facebook so different from a corporate website? "The big difference is that a website visitor comes alone," says Wesley. "A Facebook fan comes with an entire network.�Facebook apps�that make use of Facebook's well-known user interface elements such as Like, Invite, Suggest and so on, can be enormously successful because of that viral potential."

Besides being inherently suited to viral success, Facebook is also somehow a more acceptable medium to share friends' details. "A website campaign that tries to get visitors to enter friends' emails will not be successful," says Wesley. "Somehow, suggesting friends is OK in the Facebook context."

Web Engagement Management

So why would you still need a website? "Some smaller companies may go with Facebook and forego a website entirely," says Wesley. "With a fan page and some articles on it and some customer engagement, what more do they need? There's no hosting cost, no development cost, and no need for a blog and website."

"But of course it won't do for companies of a certain size that want control over their branding and functionality. Bigger companies with the budget for branding will have a website for that and Facebook integration for all the other aforementioned reasons. The challenge is to find a provider that can offer total�Web engagement management; total integration of all your Web properties."

Fans win Big with Realmdigital

Mon, 28 Mar 2011 16:07:47 +0200

Chris Rawlinson�is the third winner of our Facebook competition. Chris�won an Exclus1ves�hamper valued at R2000 which is�filled with books, DVD's and audio books. If you would like to be our next winner simply�become a fan�of us on Facebook, sit back, relax and cross your fingers! The next prize will be sponsored by Ruslamere Pure Day Spa, so you can only imagine how pleasurable it's going to be.

Although Ruslamere is based in Cape Town, our Joburg fans don't miss out either. We are also giving away one free ticket to one of South Africa's cutting edge events. The Intergrated Marketing and Communications Conference (IMCC) will be hosted at the Hilton in Sandton on the 6th and 7th of June. All you have to do is follow IMCC�and�Realmdigital�on�Twitter�then tweet about why you love Realmdigital or why you should win. Remember all tweets need to include�#IMCC�and�@realmdigital�for example: "@realmdigital�rocks and I so badly want to attend�#IMCC. I want to win"

Good Luck!

Win a pamper session at Ruslamere Day Spa

Wed, 30 Mar 2011 14:55:28 +0200

We all tend to get quite caught up in our daily lives that we forget to relax and unwind. Luckily Realmdigital loves spoiling our fans and that's why we have something extra special in store for you. One lucky Facebook fan�will stand a �chance to win a pamper session valued at R850 from Ruslamere Day Spa. Ruslamere guest house is situtated in Durbanville.�The 4-star accommodation offers everything and more, with exceptional conference facilities and soothing health spa, your every need is attended to.�

Get lost in another world with this 3 hour pamper session. You will be treated to welcome drinks, choice between the sauna, jacuzzi or steamroom, soul relaxer body mud wrap, scalp and face massage and a 60minute fusion massage. To stand a chance to win this amazing prize just become a fan�of us on Facebook,�sit back, relax and cross your fingers!. Thats it.

Good Luck!

We are Hiring!

Mon, 04 Apr 2011 13:34:25 +0200

Our team is constantly growing. We are looking for awesome PHP, JAVA and Web developers to come and join this fun and exciting bunch in sunny Cape Town.

If you have what it takes and would love to be a part of our cool development company then check out our jobs available and get in touch.

�

If you would like to get know us better then take a minute or five to read our Team Blog. Dont forget to become a fan of us on Facebook as well.

Leveraging Adobe Content Servers and Video Streaming

Tue, 05 Apr 2011 09:34:42 +0200

We are extremely excited to announce that we have become an official Adobe Solutions Partner.�

We will be leveraging the Adobe Content Server and Adobe Video Streaming. �Adobe content server is used to apply DRM to epub files. These files are used for sale of ebooks, but can be used to hold any digital content. Adobe Content Server is the repository of choice for major publishers all over the world. Adobe Video Streaming is a great way to develop Mobile TV applications, live streaming of sport events and video content on demand. These are 2 products we are leveraging to offer great sites to our clients.

Realmdigital was one of the first companies in the southern hemisphere to integrate with the Adobe Content Server. Our partnership with Adobe is just the formalisation of our already awesome work in the publishing space.

We look forward to working extremely closely with Adobe and developing new technologies for existing and emerging markets.

Interact with your customers: They demand it

Wed, 20 Apr 2011 17:05:39 +0200

The Consumer Engagement Optimisation conference provides a platform for customers to become actively involved with your company in order to ensure your brands dominance in the Southern African Market.�The fact is consumers have become active. They want to take part; they want to compliment and complain directly to you; and most importantly, they want to share their views. They want you, as a company, to listen to their needs and their perspectives and act on that when conducting business. The question is; why should you not listen? Your core business is centred on customer satisfaction and your profits are being directly generated from this base of customers who would, in fact, like to point you in the direction where they are wanting to progress to. The solution therefore is to advance with them and to develop with your ever-evolving customer.

This 2 day interactive conference, which is scheduled for 5th and 6th May at The Crowne Plaza Hotel in Johannesburg, will bring together Senior Directors, and VP's of Marketing, Brand Management, Direct Marketing, Customer Loyalty, Social Media and Network clients to discuss and source solutions and services on how to create a brand legacy by emotionally connecting and personally interacting with consumers. Some of the keynote speakers include Guy Carter (International Marketing Manager - Nandos), Graham Daniel (Head of Marketing - Mr Price), Fiaz Mahomed (CEO - Ster-Kinekor), Heidi Brauer (Executive Head of Group Marketing - BA and Kulula) and Wesley Lynch (CEO - Realmdigital). You can get 50% off your delegate ticket; simply contact us.

Property24.com chooses Realmdigital

Thu, 21 Apr 2011 11:08:38 +0200

Real Estate giant, Property24.com, has signed on with Realmdigital. Property24.com is a real estate search engine with one of the largest online databases of South African property. With over 12 000 active estate agents adding their properties to the portal, they are able to provide a neutral and comprehensive view of the SA property market at any time, making it simple for property buyers to find their dream home or investment online.

Property24.com, in conjunction with Habitat for Humanity, required a Facebook application to be custom developed for their recent campaign that aims to provide a newly built house for someone needy. The "Clicks for Bricks" Facebook application needed to measure how close Property24.com was to building this house by tracking the fan growth, and also incorporating an illustrated design for the development process of the house.

Realmdigital has been solely responsible for all development and account management. We are extremely honoured to be part of such a noteworthy cause. Visit the Property24.com page today and click "like" - that’s all it takes to be a part of this charitable project. Don’t forget to share this information with all your friends.

“The Realmdigital team really brought our vision to life! It has been great working with this creative and dedicated team.” – Leigh Stefanski, Property24 Marketing Manager

View the Property24.com - "Clicks for Bricks" Project.

Exclus1ves.co.za receives a fresh new look

Fri, 29 Apr 2011 13:37:15 +0200

South Africa's largest book chain, Exclus1ves, launched their new-look site this morning. We aimed for the new design to be kept fresh and clean. The purchasing process is also much friendlier and customers can also track their orders much easier than before. The Realm developers and designers worked very hard on this and we are extremely proud to be a part of a project of this scale.

To celebrate their makeover,�Exclus1ves�is giving you R50 off your next purchase of R250 or more. Just enter�NEWLOOK�as a promotional code during the checkout process to claim your discount.�Remember, this is only valid for today, so you better hurry up. Exclus1ves also introduced free shipping anywhere in South Africa for all online purchases. Visit Exclus1ves.co.za today!

You can expect some big things from this brand in the future. Watch this space!�

Take a look at the new designs:

We have another Facebook winner

Wed, 04 May 2011 09:56:46 +0200

Huge congratulations to Katherine Read, our Facebook winner for the month of April. Katherine has won a 3-hour pamper session, valued at R850, from Ruslamere Day Spa. Ruslamere is a luxurious guest house, spa, and conference venue, situated in the heart of Durbanville.

If you haven't won something as yet, don't despair. We are giving away another pamper session from Ruslamere this month. Just become a fan of Realmdigital on Facebook, and who knows? Maybe you will be indulging in a lavish pampering session soon. Get clicking!

Looking forward to Indaba 2011

Wed, 04 May 2011 11:28:44 +0200

We will be attending the 2011 Tourism Indaba hosted from 7th-10th May at the Durban ICC.

Indaba is an annual, award-winning, tourism marketing event hosted in South Africa. It is a highlight on both the African and global tourism calendars, and attracts new visitors and worldwide media interest every year. We�look forward to seeing current clients who will be exhibiting as well as meeting the other delegates and securing new contacts which we intend to grow into long term partnerships. We also aim to introduce the latest software and products we have been working on such as Travel Platform and withPlatform.com.

If you are going to be there�contact us to set up a meeting! See you there!

HaveYouHeard and Realmdigital work together on Vodacom Color campaign

Fri, 06 May 2011 14:02:51 +0200

We have just signed on HaveYouHeard, South Africa�s 1^st Specialist Word-Of-Mouth marketing agency as a client. We will be working closely together on the Vodacom l Color campaign. This campaign has been running for the past 15months. The Vodacom l Color campaign showcases highly influential and connected youth from various parts of South Africa who have volunteered to be the face of Vodacom l Color.

We provided HaveYouHeard and Vodacom Color with a fresh and cutting edge Facebook Application for this project. This application was built using Facebook Platform, a CMS developed by us for Facebook Development.

Wilderness Safaris go ten steps ahead with new iPad Application

Sun, 08 May 2011 16:40:50 +0200

Wilderness Safaris is a niche company that operates camps and safaris in Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe and the Seychelles and is run by a group of likeminded wildlife enthusiasts who came together to build a successful safari business while ensuring that Southern Africa's pristine wilderness areas remain sustainably protected. They required an iPad application that displayed all their luxury camps, services, multimedia etc.

The application was a joint collaboration between Gloo and ourselves. Gloo was responsible for all design related content and also provided us with ideas for the app. We handled all the actual iPad development. The application is being managed using Mobile Platform, a content management system that is an installation of Realm Platform.

Wilderness Safari’s chose this year’s Travel and Tourism Indaba as the perfect time to launch their new brand. The launch was held at The Oyster Box Hotel in Durban. This exclusive event was a huge success and people were extremely amazed by this fresh and cutting edge iPad application. Although iPad application development is relatively new in South Africa, the Wilderness Safaris app has definitely opened up possible opportunities for more projects of this magnitude.

A big thanks to the mobile development team at Realm and the guys at Gloo for all their hard work!

Take a look at the below pictures of what the iPad app looks like and let us know what you think:

Victoria Gough joins the marketing team

Mon, 09 May 2011 12:17:26 +0200

Victoria-Rose Gough is the newest member to join the Realmdigital team. She recently received her National Diploma in Public Relations Management from the Cape Peninsula University of Technology, and is well on her way to obtaining her degree. She has plans to do a�post grad�in Brand Management to further her education.

Victoria is joining our team as our Marketing and PR intern. We hope to provide her with insight into the complex and fascinating world of�Social Media, and believe this will help to further her studies.

After high school, Victoria jetted off to San Francisco, where she lived and au paired for just over a year. She has also lived in France for a short period (3 months) on an exchange programme.� Her �Joie de vivre��will be well received in our office, and we are so excited to have her on board.�This is what she says, "From the word go, I�ve felt completely at home here at Realm. I can�t wait to get stuck into the work and learn from this new experience. Ironic coming from a�technophobe, although I�m fast becoming a�computer geek.�

If you would like to know about internships or career opportunities� then contact us.

Indaba 2011 : Travels largest event of the year

Wed, 11 May 2011 09:55:02 +0200

The recent Travel and Tourism Indaba which was held at the Durban ICC showcased hundreds of exhibitors from the travel and tourism industries. The Indaba is one of the most promising events in the Realm calendar. This was our 6th Indaba that we attended and was definitely the best so far. We took this opportunity to catch up with some of our clients such as iKapa Tours and Travel, Wilderness Safaris and Nomad Tours. We also met some very interesting people in the travel space who are keen to know about expanding their businesses onto digital platforms. There were new relationships formed and we look forward to working with such awesome guys.

Indaba was also used as the perfect opportunity for two launches. The iPad application that we developed for Wilderness was launched on Sunday at The Oyster Box Hotel in Umhlanga. We also thought that it made sense to launch withPlatform.com during this period.

Check out the pics:

It�s time for Social Media World Forum - Africa

Fri, 13 May 2011 17:00:54 +0200

The Social Media World Forum – Africa (SMWF) is a two-day interactive & engaging conference, featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops, and networking. The conference, which takes place on 1-2 June at the CTICC, is all about engaging the world of social media marketing.

The Realm team is going to have an exhibition stand at SMWF, where you can check out our latest Facebook and iPad apps at our demo station. We encourage you to stop by and say hi. This is unquestionably the conference of the year, as anyone and everyone in the industry will be attending. Some big shots such as Daniel Guasco (CEO of Groupon), William Price (Global Manager: e-marketing, Tourism South Africa) Garth Rhoda, (General Manager Media at Habari Media Group), Wesley Lynch (CEO of Realmdigital) and Suzanne Stokes (Brand Manager Social Media & Social CRM at MWEB Connect) will be amongst the many awesome keynote speakers.

Let us know if you will be attending, and as an added bonus, we will be giving you 25% off your ticket. To claim this discount, please contact us, and we will assist you with the booking process. See you there!

Staking our claim as leading social media developer

Thu, 26 May 2011 12:10:56 +0200

South Africa is going gaga about social media, and we the e-business�developer have the high-profile reference sites and smart development platform befitting a leader in this nascent space.�Although we have an impressive Web portfolio in the retail industry, including Exclus1ves, we are making an aggressive play for social. Thus far we boast an impressive client list and an array of Facebook�and other social apps and campaigns. Our team also offers a choice of custom social apps or hosted tools for DIY development.

These have included various kinds of competitions, all of them entered by 'liking' a campaign on a Facebook fan page. One such site awards prizes for the best end-user story featuring a personal experience with the client brand, while another allows click-through to a competition on a client Web site, and a third allows lucky-draw entry into a competition.A different application gives fans access to flash mob sales, redirecting purchase orders to the client Web site, while another lets fans compile a wish list of products, which they can post on their profile page (and their friends' news feeds) as a fun way to compare with their friends' choices or a means to publish a birthday gift list. Fans can also elect to simply buy products on their wish lists, in which case they are directed to the client's�e-commerce�Web site.�Our�clients also get access to vouchers, syndicated news headlines, product customisation, best photo competitions and more when engaging with our social platforms.

Common Web platform

What is the secret of our company's rapid rise to prominence in social? In short, all our apps are Web-integrated. Whether Web-based, social or mobile, they are developed on a single development platform, aptly named 'Realm Platform'. This allows consistency and efficient leveraging of messaging, look and feel, as well as content.�Using Platform, we have Web-enabled iconic brands in travel, retail and other industries, including the aforementioned�Exclus1ves, SAA, Naspers, Die Burger, Media 24, Ford and Mix Telematics (Matrix Vehicle Tracking).

Now that it has a�Facebook module, this provides a common development platform across customer channels. It provides a tested environment for quick, integrated development of all the components needed on all the platforms that companies need to be on today.

A Web site without social or�mobile�integration is a limited proposition. It is a vital competitive edge to be able to share social and Web content. Platform allows export of social competition entries, survey results or behavioural tracking to the Web site or enterprise backend systems, and it allows social page visitors to subscribe to Web newsletters, among others. Moreover, the cost of extending one's Web presence to social is very low, with flexible environments like Platform. So if it is cutting-edge integrated social development you want, you can either do it yourself or engage with us and we will extend your online presence socially.

Meet the Realmdigital board members

Mon, 30 May 2011 10:29:17 +0200

After 11 years Realmdigital decided it was time to create an official board. Realmdigital was founded in 1999 by CEO Wesley Lynch. The company initially compromised of Wesley, his brother and some childhood friends. As the years went by Realm grew substantially. The current board members include Wesley Lynch, Simon Bestbier, Jacques Millard, Clint Lynch, Dylan Holmes and Shaine Gordon.

The board was created to steer the company in the right direction for future ventures. We hope this will create an open platform form for the rest of the members to have a fair say in strategic decision making.

We are delighted with the growth of the company thus far and have staked our claim as one of South Africa�s cutting edge and leading development companies.

Fresh Meat in the Realm Offices

Wed, 08 Jun 2011 11:19:17 +0200

There are two new faces in the Realm offices this week.

We would like to welcome our latest developer to the Realm team, Jonathan Bossenger.�Jonathan has worked as a web developer for Webtech Originals, Prezence and ZaPOP. He keeps fit by practising Brazilian Jiu jitsu. Some of his interests include hardware, new tech, gaming and cooking/baking. His favourite pastime is marathon series sessions with his beautiful wife and four animals.

Another warm welcome goes to Ian Inch�who has joined our growing sales team as the new Account Manager. He�loves all things digital and is extremely passionate about mobile. Ian loves the outdoors and playing underwater hockey.

If you are keen to come work or intern at our fun and crazy company or if you just want to pay us a visit, then contact us today!

Congrats to our May Winner

Mon, 06 Jun 2011 15:27:24 +0200

Thanks to all our fans who have immediately entered our Facebook competition by just clicking "Like". Congratulations go to Cindy Richards Van Deventer�, our Facebook winner for the month of May. Cindy has won a 3-hour pamper session, valued at R850, from Ruslamere Day Spa. Ruslamere is a luxurious guest house, spa, and conference venue, situated in the beautiful Cape Town suburb of Durbanville.

If you haven't won anything in our monthly competitions yet, don't worry. We are giving away a 1.5 litre bottle of wine from Graham Beck Wines at the end of June. Just become a fan of Realmdigital on Facebook, and you might be the lucky winner. Get clicking!

Realmdigital nominated for iCMG Architecture Awards

Tue, 28 Jun 2011 10:30:20 +0200

iCMG is a full-service, enterprise and IT architecture company that have a presence in over 20 different industries within 23 countries worldwide. iCMG host the Architecture Awards, which recognise the best international architects and businesses across the globe, highlighting and celebrating their fine work. The second round of nominations for awards has been announced, and we have been successful in 3 categories with our Exclus1ves E-Commerce Store submission.

We have made the second round of nominations for the Architecture Awards in 3 separate categories. These categories are �growing business in new territory or new service offering�, �Service Oriented Architecture (SOA) Vision for Enterprise Services�, and �Open Source Technologies�. Some of the companies nominated in these respective categories are Intel Corporation, Volvo Parts, Intense Technologies Limited and Vodafone.

Each of these awards come with a trophy, $3000 to $6000 worth of industry subscriptions, $700 of free tuition, free exposure, and opportunities to present case studies at the Architecture World Conference Series. The finalists in all these categories will be announced on Friday 1 July 2011, and the winners on Wednesday 27 July 2011.

Join us at Mobile Entertainment Africa 2011

Thu, 30 Jun 2011 12:03:05 +0200

In just two months Mobile Entertainment Africa will hit Cape Town with a BANG. The conference will be taking place on the 23^rd�and 24^th�of August at the 5* hotel, the One&Only in Cape Town.

The speaker line-up includes Vincent Maher (Motribe, South Africa), Obi Asika (Storm360, Nigeria), Toby Shapshak (Stuff Magazine, South Africa), Mark Kaigwa (Afrinnovator, Kenya), Emma Kaye (Gate7 Media, South Africa) and Wesley Lynch (Realmdigital) alongside a host of others.�Furthermore, the award-winning South African film director, Aryan Kaganof, will deliver a special address and screen his work �SMS Sugar Man� at the conference.

What can be expected?

Besides brilliant speakers who will be informing you on the ins and outs of mobile, there will be an incredible amount of time dedicated to building relationships and networking with key industry leaders. The days will be split into 8 mini sessions, giving the audience a wide range of topics to discuss. Each presentation will be short, between 15 and 25 minutes, and to the point, so as to cover as much as possible in the two days. This, combined with the Interactive Roundtable Seating Format, should make it a stunning couple of days out of the office.

Excited?? So are we. And because Realmdigital loves you guys, we�re happy to provide you with a 15% discount off your delegate ticket (this is in addition to the early bird price, which runs until July 15th) when�registering�online.�Your discount code is�1MEARD.

We�re looking forward to networking with you at Mobile Entertainment Africa; for more information visit the event website at http://entertainment-africa.com/.

Henk Kleynhans wins with Realm

Thu, 30 Jun 2011 14:17:22 +0200

Congratulations to Henk Kleynhans, CEO of WiFi provider Skyrove, who has been drawn as our lucky June winner in our monthly Facebook competition. Henk has won a limited edition 1.5 litre bottle of wine from Graham Beck Wines.�We hope you enjoy your terrific prize, Henk.

Wondering why you haven�t won yet? Hang in there and don�t worry; there are plenty prizes coming your way in the months to come. Become a Facebook fan�today and put yourself in line to win in our July competition. Keep the winter chill away with an incredible 3-hour pamper session from Ruslamere Day Spa to the value of R850.

So what are you waiting for? �Like� us today and keep up to date with the latest developments on our�Realmdigital website�and�Facebook Page. Good luck!

Steven Stratton joins the team

Tue, 05 Jul 2011 15:58:58 +0200

Our crazy team is constantly growing. This month the newbie is�Steven Stratton who is going to be the new Support Engineer. This is what Steven is all about:

Who are you?

Hi, I'm Steven.�I recently returned to Cape Town after several years in London�and am keen to develop my skills at Realmdigital.

I enjoy games, films, music, books, football and riding my motorcycle.

Tell us something that not many people know about you

I appeared in an advert on TV once, but I'm not telling which one...

Do you know any awesome mobile and web developers? We are looking for a whole bunch of people to�be a part of our growing team�and who'll get the chance to work on some cool projects. Because culture is extremely important to us; if you are�crazy, awesome and addicted to caffeine�you will most probably fit in. This selection criteria ensures only the best make it through. Take a look at our�available jobs�and apply.

Realmdigital wins iCMG Software Architectural award for Exclus1ves project

Fri, 15 Jul 2011 09:47:05 +0200

We have bagged the prestigious international iCMG Software Architectural Award in the category Open Source Technologies, for our recently completed Exclus1ves e-commerce website development project.�CEO, Wesley Lynch will receive the award at a gala event held in Bangalore, India on Wednesday 27 July 2011, from host iCMG � an enterprise and IT architecture company with a presence in 23 countries.�We have been given the opportunity to present the Exclus1ves case study during the Architecture World Summit. Wesley will also be participating in a panel discussion, "Why Best-in-Class Companies are Saying - SOA Governance, it's a "Must Have" alongside a host of international speakers.

Competition was fierce, Lynch reports, with an international field comprising Volvo, Vodafone and Intel, and an illustrious jury including the chief architect of the Bank of America.�We will walk off with prizes including the Architecture Award trophy subscriptions to webinars, expert advice and skills benchmarking tests, US$700 in free tuition, free exposure and presentation slots at the awards ceremony in Bangalore, India.

The winning entry

Wesley says AVUSA (a leading South African group with retail brands including Exclusive Books) commissioned the development of a fully-functional e-commerce site in October 2010, as it sought to combat a rise in technology-enabled competition.�The need was for a single unified platform for all AVUSA�s retail brands, starting with Exclusive Books. It had to leverage the existing brand equity of Exclusive Books and expand its brand perception into non-book product areas (CDs, DVDs, games, e-books and audio books).

With the project�s successful conclusion in May 2011, Exclus1ves now has a full range of products including books, CDs, DVDs, games, e-books and audio books, and a catalogue of 8 million products.�Thanks to extensive systems integration, customers can collect online orders via retail outlets and Fanatics members can manage their portfolios and earn points online as well as offline.

Milestones

Wesley says the project also racked up some noteworthy milestones:

The first southern hemisphere implementation of e-book sales

The first full-suite implementation of Microsoft Fast in Africa
The first integration with multiple content aggregators in Africa
One of the biggest product catalogues on the continent

Awesome project, exciting prospects

Exclus1ves has major plans for its continued online success, including ongoing social development. �Working on a project of this scale has been truly awesome,� says Wesley. �And the future is even more exciting.�

South African software architects are recognised internationally

Wed, 03 Aug 2011 11:18:16 +0200

We were recently nominated as a finalist in the prestigious international iCMG Software Architecture awards. After a competitive round of judging, we won the award�in the category�Open Source Technologies, for our Exclus1ves�e-commerce website development project. CEO, Wesley Lynch received the award at the Architecture World Summit held in Bangalore, India.�Some of the winners included, Steve Towers (Founder & CEO - BP Group), John Jeske (Solutions Architect � Dell), Peter Connolly (Chief Data Centre Architect- Deutsche Bank) and Neeraj Dhawan (General Manager - ICICI Bank Limited).

Wesley says, �Although the competition was fierce, it was such an honour being amongst software architects from all around the globe. I have met people doing incredible things worldwide. We need to see more South African development teams and projects being recognised in this manner.�

The Realmdigital team enjoyed working on a project of this calibre. The senior developers, Shaine Gordon and Dylan Holmes who worked extremely hard on this project say, �We are proud to see that our hard work has paid off and has been recognised on an international scale. This was definitely a team focused project and we are grateful to all teams involved.�

Take a look at some of the pictures from the iCMG Awards Evening on our Facebook Page. Leave your comments, we love hearing from you!

Our crazy team continues to grow

Wed, 03 Aug 2011 12:20:16 +0200

Our crazy team is constantly growing. This month we welcome two new people.�Stewart Clark�joined our team this month as a�PHP Developer and Linda Jooste is the new Receptionist/ Office Administrator.�This is what they are all about:

Hi Stewart, tell us more about yourself?

Hi, I'm Stewart. I have been in Cape Town for around a year after spending 11 years in London and Europe.�I have often regretted my speech, but never my silence, I was Born Free, but now Taxed to Death!�I enjoy martial arts, extreme sports, traveling, meeting people and reading books on Psychology/NLP.

Tell us something that not many people know about you

I'm a comedian and hopeless romantic..

Hey Linda, what can you tell us?

The typical English graduate - when my nose isn't embedded in a rennaisance literature book, I'm sipping cocktails somewhere new and exciting... and then blogging about it. Unassuming and often underestimated. Love to chat, never too far from my phone, and dance (not on tables... on stage). First job EVER so I'm geared to impress - LOOK OUT.

Tell us something that not many people know about you

I own rats and I love them!

Celebrate Women's Month with Chef Sam Cakes

Wed, 03 Aug 2011 13:03:43 +0200

Each month we give away something amazing on our Facebook page. Prizes vary from spa vouchers to book hampers. Our July winner is the lovely Kathy Bruggeman. She has won a 3 hour pamper session valued at R700 from Ruslamere Day Spa.

Keeping in the spirit with National Women's Day, we decided to acknowledge women who are doing amazing things. Chef Sam is the sponsor of our August competition. Not only are her cakes and food absolutely yummy, she is a super mum and a thriving businesswoman.

We are giving away a voucher for a single basic cake from Chef Sam Cakes valued at R350. All you have to do is visit our Facebook Page and click "Like", its that simple! Keep your fingers crossed.

Congratulations Mika you're a winner

Wed, 31 Aug 2011 15:15:42 +0200

Our Facebook page is always a local meeting place for anyone who enjoys technology, social media, anything digital and just some fun. Because we love our fans and followers we give away something special each month. Keeping in the spirit with women's months, we gave away a cake from Chef Sam Cakes.

Our August winner is Mika Stuttaford. Mika is a Digital Marketing Strategist at Semantica as well as a eMarketing Course Convenor at UCT. Congratulations Mika! We hope you enjoy your cake. This month we are giving away a free ticket to the WTF Media Conference. All you have to do is become a fan of our Facebook Page, enter the competition by telling us why you deserve this ticket and get your friends to vote for you. Its that simple! The person with the highest number of votes wins.

Join us at the WTF Media Conference

Wed, 31 Aug 2011 15:29:15 +0200

The Cape Peninsula University of Technology, WTF Media Conference, is around the corner (Friday September 23, 2011) and promises to be one of the top social media conferences of the year. Organisers have decided to take a TED-like approach and the line-up will include 24 of South Africa�s top speakers. This years theme, �It�s a smarter world� will allow for each speaker to discuss a topic of their choice for a total of 10 minutes.

With an MC (Heidi Schneigansz aka Snowgoose) who believes that Social Media will fundamentally change the way we communicate and whose mission it is to �convert ordinary people into geeks� and a speaker line-up that includes well-known names such as Tim Bishop (CTO of Prezence Digital), Mike Sharman (Retroviral) and Wesley Lynch (CEO of Realmdigital), this is one conference you should NOT miss.

The Realmdigital team will be there in full force and just because we love you guys we will be hosting a competition on our Facebook Page, �where one lucky winner will receive a free ticket to the event. All you have to do is become a fan of us on Facebook, enter our competition by telling us why you deserve to win and then get everyone you know to vote for you. The person with the highest number of votes will win.

What are you waiting for? Go enter!

Realmdigital is the only digital solutions partner in Africa

Wed, 31 Aug 2011 15:53:55 +0200

We are proud and excited to announce that we have become the�only official African partner for Adobe�s Digital Publishing Suite, offering publishing firms global readership reach via iPad, BlackBerry and Android tablets without costly, lengthy bespoke development.�The evolution of�mobile devices�has transformed the way people are engaging with online content. More and more people are consuming information on their smartphones and tablets. This means that publishers should also be embracing this change by making sure all their�publications including books, magazines etc are available in digital format.

The tablet offers a multitude of ways for readers to interact with a publication and tailors the experience to their individual preferences.�This personalises the user experience and makes publications more interactive. Publishers are no longer limited to what they can do with their content. You can now create slideshows, insert videos and create interactive maps all in one magazine.�Digital publishing�allows publishers to obtain maximum benefit from available technologies and provide maximum enjoyment and relevance for their readers.�

Publishers; transform�your print publications by�contacting us�today!

* We are the only Adobe Digital Solutions Partner in Africa.

Realmdigital Partners with Tech4Africa

Mon, 12 Sep 2011 12:11:40 +0200

Tech4Africa�annually features a world class line-up�of international and African technologists, entrepreneurs and strategists. The aim is to not only enable Africans to gain exposure to global thinking, but also form a catalyst for local innovation and entrepreneurship by bringing the best minds and key players within the local tech and start-up landscape together.�Realmdigital recognised the need for tech conferences of this nature and partnered with Tech4Africa as an official media partner. We are excited to engage with the most respected people in technology who are coming together to share, teach and interact with Africans in Africa.

The themes for this year are�Mobile, Social and Cloud. The schedule has changed somewhat to focus on fewer talks with deeper content, and expanded to include a�Trade Show,�Ignite, and�Innovation Award. Some of this year�s speakers include Herman Chinery, Josh Spear, Patrick Kayton, Jonathan Gosier and Robert Nyman.

The�Trade Show�runs through the duration of the conference, and is an ideal opportunity for African technology businesses to showcase their products and/or services in an environment of buyers, decision makers, journalists, tweeters, bloggers and potential recruits. The Ignite�startup competition is aimed at giving exposure to the hottest new startups, while introducing them to prospective investors, customers and the media. To top things off, presented to a single winner, the�Innovation Award�encourages innovation for solving uniquely African problems, whilst also encouraging global thinking. �The Award recognises that innovation can be entrepreneurial, as well as intrapreneurial, and so is open to anyone or any company.

Be a part of Tech4Africa by booking your ticket today.

Ogames chooses Realmdigital

Mon, 12 Sep 2011 16:15:41 +0200

We are excited to announce that we have just signed up another fun and exciting client. OGames is a division of Naspers subsequently DSTv online. The company has proven success with developing and aggregating leading arcade, sports, racing, puzzle and mobile games such as Plants vs. Zombies, 8 Ball Pool, Hotel Solitaire Delux and Pacman.

We are currently working on Facebook Integration development for OGames. Make sure you watch this space for more information. If you’re an avid gamer then why don’t you play or download some games from OGames.

Win a ticket to the Digital Edge Live

Tue, 27 Sep 2011 11:56:18 +0200

Top local and international speakers will go head-to-head in a boxing ring (literally!) over the various disciplines of digital marketing. Digital Edge Live is for people who are interested in this exciting and ever-changing industry, and would like to learn how to improve their own digital strategy.

This riveting event is brought to you by NATIVE and will showcase the toughest competitors such as Graham Warsop (The Jupiter Drawing Room), Pete Case (Gloo), Brent Shahim (AquaOnline), Nikki Cockcroft (Woolworths & DMMA), Jason Xenopoulos (NATIVE) and lots more. It is set to take place on 14th October, 14h00-18h00 at the Dragon Power Studio's in Cape Town.

Digital Marketing is growing rapidly in South Africa and because we love digital we want to give one lucky person a chance to win a ticket to Digital Edge Live. So what do you have to do? Head over to our Facebook Page, click on the Digital Edge competition Application, tell us why you deserve to win and get everyone you know to vote for your comment. The comment with the most votes win. Its simple, fun and easy...what are you waiting for? Get clicking.

We are Breaking The Rules

Thu, 29 Sep 2011 11:12:08 +0200

#Breaktherules is a local platform�that is aimed at bridging the gap between students and innovative software companies in South Africa. As much as there are a number of innovative leading software companies in South Africa, there are students. #Breaktherules creates a safe environment for students to meet and engage with CEO's, Developers and Managers from these software companies in order to secure internships and potential job opportunities. Their mission is to promote innovation in South Africa from the roots; students.

Realmdigital recognises the need to engage with students in order to help them make effective decisions throughout their academic journeys. Because of this recognition we have decided to sponsor the next UCT society�#Breaktherules event which will be taking place on the 8th October at UCT. We are anxious to meet some talented and inspiring students whom we foresee will be a part of the Realmdigital team.

Although this event is closed to a few software companies only, you should Follow�#Breaktherules on Twitter and Like their Facebook Page for more information about how you could be involved too. Remember, todays students are tomorrows leaders.

Tino joins the Realm team

Wed, 05 Oct 2011 14:04:14 +0200

Springtime see's abundant new flowers starting to bloom and a whole bunch of freshness surrounding us. At Realmdigital our "Spring time" is when we launch new products and services or when our team grows. Tino Mundangepfupfu brought some freshness into the office this month when he joined our team. He has come on board to join the Java development team.

Tino is one intelligent fella, so why don't you get to know him a little better:

Tell us more about yourself

I come from Zimbabwe and I have been in South Africa for close to seven years. I hold degrees in Computer Science (Honours) and Electrical Engineering (Masters). I enjoy a good laugh and I also like to get out of the house any time that I can.

Tell us something that not many people know about you

I am not subscribed to any social networks.

When you are not near your PC or Mobile what do you enjoy doing?

I enjoy watching sport (I think I watch every type of sport there is out there!) and I love Manchester United.

How can a business use Platform to save time and money?

Thu, 06 Oct 2011 16:42:49 +0200

Realmdigital was founded in 1999 and we have now positioned ourselves as a e-business strategy and technology partner, specialising in Online, Social and Mobile Platforms.�Our Flagship Product, Realm Platform, is�an online business platform designed to provide a business with all the functionality required to easily and effectively market and sell their products and services online.

Besides being�Scalable,�User Friendly,�Cost Effective,�Integrated and�Efficient, Platform also offers�over 80 different modules each offering various features serving the various requirements of your online business. Content Management, E-Marketing, E-Commerce, Facebook Applications Integration, Mobile Integration are just some of the core features of Platform.

�

Find out why your business needs it:

Realm Platform offers SEO integration

Wed, 12 Oct 2011 12:57:09 +0200

A Content Management System is an integral part of building and managing a website, it allows the website owner to easily manage and update the content and if properly designed creates a positive user experience which is good for our clients brand image. Good content management systems are important not only to the efficient management of a website but to the successful SEO of the website. There are several different mainstream content management systems available and some offer SEO integration including the CMS developed by Realmdigital. Realm Platform is customisable for client�s needs and thus can be more effectively used for SEO.

Platform has both client and user in mind, with a sound understanding of SEO and web development we integrated our knowledge to create a platform that is easy to update and secure to store information on. SEO is search engine optimisation and is the function of optimising a website so that it can be found easily by search engines, which today just means Google really. We have understood the importance, of good quality optimisation which is why we have added several unique and user friendly SEO aspects to our CMS, Realm Platform. By adding several user friendly functions, our clients can ensure that their websites are search engine friendly.

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Platform gives you the ability to change canonical tags easily by yourself. Canonical tags are important for avoiding being penalised by the search engines for having duplicate content, in the event that a website has the same content on two different URLs, they are used to tell search engine spiders to only index the most significance, thus avoiding losing any importance of the sites that matter.

Realm Platform allows for easily customisable meta-data, this is important for being able to tell the search engine spiders exactly how the relevant data is arranged and what it relates to. This is important for SEO as good website optimisation relies, to some degree, on organisation and relevance.

Analytics features in Platform as well, having a well optimised website which you are using to drive and gain business it is not of much use if you cannot properly gauge the traffic and the conversions that your website is getting. Analytics allows you to very directly monitor the traffic you get on your website and how those users are behaving. This can help you analyse where you need to make changes to the website to make the most of the traffic you are receiving. This is why our custom CMS has analytics built in.

The Realmdigital content management system, Realm Platform has been designed with our clients SEO requirements in mind, we understand that by utilising effective SEO your website can be an inline powerhouse.

South African Web 2.0 Conference

Fri, 14 Oct 2011 13:35:03 +0200

Web 3.0 is waiting in the curtains and is on the brink of revealing itself and yet there are people who still haven’t grasped the concept of Web 2.0. This conference is there to help you participate in reading and writing the past, present and the future of the Internet. The live presentations on Web 2.0 are not to be missed and the conference will take place on the 6th, 7th & 8th March at Emperors Palace, Kempton Park, Johannesburg.

The two day conference organised and hosted by Alpha Omega Events will feature leading entrepreneurs and industry experts such as Wesley Lynch (CEO and founder of Realmdigital), Jonathan Hall (CEO of Virtual Works), Greg Schneider (Sales Manager of BrandsEye), Rafe Dyer (Innovation Manager of Deloitte & Touche), Debbie Marriott (Director of Bowman Gilfillan) and many more.

Attending this conference will enlighten delegates on the current Web 2.0 scenario, developments and technological innovations that have been introduced to the industry, as well as a look into the future and how to implement all of this into your organisation. Make sure you reserve your seat for the upcoming Web 2.0 event.

Mobile Security Summit

Fri, 14 Oct 2011 17:17:28 +0200

It�s time to protect the object closest to your heart, your mobile phone. For the first time in South Africa, the Institute for International Research (IIR) proudly brings you this exclusive conference dedicated solely to tackling the subject of Mobile Security 2011. This event has been designed to ensure that you are able to protect and secure your company data and personal information on mobile devices in the face of increased security attacks and data vulnerability.

Explore the role of mobility and the security strategies needed to ensure that your company�s intellectual property is secure. South Africa�s top experts will uncover the threats and risks to mobile devices, highlight the inherent risks to your company�s business and reputation and explore the latest solutions available. Some of these experts include Wesley Lynch�(CEO & Founder, Realmdigital),�Brett St Clair�(Head of Mobile, South Africa, Google),�Charl van der Walt�(Managing Director, SensePost), Craige Fleischer�(Regional Director: Southern Africa, Research In Motion (RIM)), Paulo Ferreira�(Head of Mobile Product and Business Solutions, Samsung)�and plenty more.

If you are interested in the�latest development and insights into mobile security� then register for Mobile Security Summit occurring on the 25, 26 & 27 October 2011at The Wanderers Club, Johannesburg.

Friends of Design partners with Realmdigital

Thu, 20 Oct 2011 10:46:35 +0200

Friends of Design is a Cape Town based academy of Digital Arts, providing their students a solid foundation in all things digital by offering Full Time and Part Time Courses in the fields of Desktop Publishing, Motion Graphics, Web Design and much more. Being an accredited Adobe� and Apple training centre, their focus is on spreading the digital word by means of training on Adobe�software.

By achieving international accreditation within their first year of operation by obtaining the international Adobe Certified Training Centre (AATC) accreditation as well as the national MICT SETA accreditation, Friends of Design is the perfect choice as our training partner for Adobe Digital Publishing Suite. We are currently the only official Adobe DPS Solutions Partner in Africa and have found that Friends of Design is well suited to handle the training of our clients making use of Adobe DPS. We highly recommend their services and look forward to building a solid business relationship with Friends of Design.

Realmdigital expands services to the UK

Fri, 11 Nov 2011 09:24:29 +0200

Realmdigital has been in the software and web development industry for over 10 years; servicing clients both locally and internationally. With multiple companies setting aside more than 50% of their budgets on Web, Mobile and Social platforms we have realised the importance of our services across all markets worldwide. Due to this industry shift and growing demand we have decided to expand our current service offering in the UK market. Realmdigital was initially founded in the UK by current CEO Wesley Lynch and has worked on leading UK brands such as Ford, London Fine Dining, and Prohire.

We recently established a UK office with minimal employees that are providing maximum results. Our UK team will continue to service various industries with a main focus on retail and publishing. We have already secured multiple new clients and have begun working on extremely fun and engaging projects. CEO and Founder Wesley Lynch says, "We are extremely happy with our decision to expand our service offerings to the UK and will not stop there. In the near future Realmdigital will expand to more areas globally and will continue to be a strong digital solutions partner to many brands.�

If you are keen to know more about the work we are doing globally then contact us for more information.

Property Agents easily manage online activity with CMS

Wed, 23 Nov 2011 10:38:03 +0200

For many companies costly and lengthy development is not a major part of their marketing budget. Relying on third party website designers/developers can sometimes be time consuming. For these companies a CMS is exactly what they need. We realised the need for industry specific Content Management Systems with specific modules tailored to the clients requests. One of our tailored Content Management Systems is Property Platform

This particular platform allows the user to fully content manage their website, upload new properties to their website and once uploaded the user is able to manage the enquiries generated by the website.�With the current property market growth and the rate at which markets are moving to the world of online, users require a strong digital partner that can bring them online and provide them with the right solutions.

Property Platform�has been made extremely user-friendly which is one of the most pertinent aspects of Platform. It allows the agent to easily update available properties whilst managing their online content efficiently. Agents can effortless make changes to pricing and amenities (within seconds) and therefore the buyer will have access to the most current information.
View full list of Property Platform Features.

There are several essential SEO plug-ins which ensure that the agent�s website will be easily visible to all search engines. These plug-ins will aid in giving the site the competitive edge it will need to keep a step ahead in the growing world of property.

Other key features include:

Built in analytics.
Customisable meta-data.
Easily changeable canonical tags.

Property Platform helps those involved in the �cut-throat� world of property to consistently be one step ahead in the game. Competition is rife and this platform is ideally suited to helping your business grow. If you would like to find out more about our tailored Content Management Systems and �how Platform can save your business time and money, contact us today!

Year End Function in Hermanus

Tue, 29 Nov 2011 10:34:01 +0200

The past year has been an incredibly busy yet exciting time for the Realm team. With multiple new projects�being developed each month, our service offering extending to include Digital Publishing and with the opening of a UK office, the team have been putting in long hours and working hard. But as we all know,�"All work and no play makes Jack a dull boy". Each year our end of year functions have been getting more adventurous and fun. This year however we took things up a notch and realised that the team needed to be rewarded for all their efforts so one day of fun was not going to cut it!�

The 2011 end of year function had to be one for the books. We decided to make a weekend of it and booked the team at the 4* High Season Farm in Hermanus. These luxury cottages are definitely more than luxurious. High Season Farm is situated in the�Hemel-en-Aarde Valley of Hermanus with the Overberg mountains as its backdrop. The grazing cows, gorgeous peacocks and serene dams on the farm set the tone for a calm and relaxing weekend. The team thoroughly enjoyed themselves lazing around the fire at night, exploring Hermanus during the day and indulging in naps during the afternoon. A well deserved break indeed!

Here's some of the pictures, visit our Facebook Page to view the rest!

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TT100 Awards acknowledge Realmdigital as 2011 finalist

Wed, 30 Nov 2011 15:58:12 +0200

The Technology Top 100 Awards were hosted at the Forum in Johannesburg recently. These awards are recognised as the top business awards in South Africa and are a celebration of South African Innovation. This event is about honouring the companies who bring great value to the world of technology and by doing so, help to boost our economy.

We are extremely proud that Realmdigital was named as a 2011 finalist for the Award for Excellence in the Management of People. Building on from 2009 were we were named as a Qualifying Company; this is a very important achievement for the team. A few of the winners included Dakota Milling Media, Bell Equipment Company and iPulse Systems just to name a few. The 2011 Qualifiers included Personera, FeedbackRocket.com, MobilFlock, Demographica and AfriSam. A huge congratulations to all the companies that were listed in the TT100 awards. There is some great talent in the tech industry in South Africa and the Da Vinci Institute aims to recognise that.

Christmas Lunch at Realmdigital

Wed, 04 Jan 2012 16:07:49 +0200

The Festive Season, better known as the Silly Season, has once again come and gone; and a new year (possibly your last as the Mayan�s have predicted) has began.� Realmdigital ended the year off with a scrumptious �Christmas Lunch� which was filled with all the trimmings and completed with yummy mince pies and beautiful chocolate delights from Chef Sam. We even managed to put together a little surprise gift for Wesley filled to the brim with all his favourite treats.

To sum it all up�far too much food was consumed, there was plenty of laughter and chitchat and everybody went off on what seemed like a high note. Take a look at some of our Christmas lunch pictures and let us know what you think.

e-Marketing Functionality integrated in one CMS

Thu, 05 Jan 2012 15:56:26 +0200

We have always streived to be at forefront of digital development and online marketing, with our CMS Realm Platform that has changed the way some of South Africa�s biggest brands do business online. Our easy to use CMS has proven itself popular with every type of business from retail to consultancy. It is the integrated nature of Realm Platform that makes it a popular choice with anyone running a small business due to the fact that you can make use of its prominent SEO services as well its newsletter function, which aggregates on site content to include in your monthly communications, saving time and money.

The innovation in Realm Platform truly shows though in its� E-Marketing Module which demonstrates all the most innovative developments across the CMS and is not only, friendly, fast and convenient for the end user, it is user friendly, efficient and beneficial to business for the website owner. The innovative newsletter is fully integrated into the CMS and aggregates content from the website, this allows the sender to concentrate on providing fresh content for the website which the newsletter will then share with subscribers. It also divides subscribers into categories which allow the sender to divide possible recipients up, for example one category for clients, one for staff and one for potential clients. That way you can send multiple newsletters of more significance to different targets.� �

The E-Marketing module on the Realm Platform also provides in depth analytics for the newsletter. The analytics allow you to see subscribers behaviour including how many people have unsubscribed. A true innovation is that you can set each newsletter as separate campaigns on Google Analytics allowing you to track how many users are visiting the website from the newsletter, this type of information allows you make changes to the newsletters content, its� look and feel and even the time of month you send it based on passed user behaviour.

Realm Platform�s E-Marketing module truly allows you to gain maximum benefit from your websites marketing potential, by utilising our experience and expertise in digital marketing we have developed Realm Platform with an E-Marketing module that provides all the benefits of a professionally run website with ease of use that makes it efficient to maintain yourself.

Watch how to create a newsletter using Platform

Robert Dionisio joins the team

Mon, 09 Jan 2012 14:13:51 +0200

As much as we love kicking off the new year with fun and exciting projects, we also look forward on expanding our team. Robert Dionisio joined our mobile development team this month. We look forward to having him on board and know you will too, so here's a little info about Robert.

Tell us about yourself

I was born and bred in the Mother City, Cape Town and always knew I wanted to be involved in the incredible and fascinating world of IT.

What with the evolving nature of the beast, I found myself starting my career in quality assurance, I then moved up to managing a support desk and even got thrown into the world of project management before dabbling in mobile content. Ever growing with the industry, and always open to experience new tech; makes for a truly evolving and agile way of approaching any task that comes my way.

I enjoy reading 3-4 books at a time, love listening to music and to keep fit I enjoy a round of golf and the odd trail run.

Is there something that not many people know about you?

I climbed up Table Mountain's Platteklip Gorge 4 times in one day in the aid of charity

ScaleConf � Cape Town Tech Conference

Fri, 13 Jan 2012 14:46:47 +0200

The ScaleConf is a two-day conference taking place in Cape Town at the famous, Kirstenbosch Botanical Gardens on the 26 and 27 January 2012. Being the first conference of its kind to hit our shores, expectations are high; although with a fantastic local and international line up it seems they are ready for the challenge. �

The creative duo behind this venture is Jonathan Hitchcock and Duncan Phillips. These two had a vision to bring a world-class DevOps culture to South Africa and they made it happen. Jonathan explains, �While in the US I had attended some great technical conferences, and I wanted to bring that level of quality to South Africa.�

Focus Area

The focus will be around the issues companies and individuals are having with building and running services on the internet and the methods used to develop the strong foundations that are needed to operate websites and services. A few of the areas being covered at the event will include Configuration Management, Infrastructure as Code, Monitoring and Metrics, Continuous Deployment and Virtualisation.

Speaker Line-up

The line-up includes some the top names in the international and national market. You can look forward to talks by, Coda Hale (Infrastructure Architect at Yammer Inc.) Miles Ward (Amazon Web Services Technology Solutions Architect), Jonathan Hitchcock (Operations Lead at Yola.com), Craig Raw (Founding CTO, Quirk), Zach Holman (Github) and�Wesley Lynch (Founder and CEO of Realmdigital).

The conference is supported by Amazon Web Services, Riak and 2go.

Who should attend?

Members of technical teams dealing with a large or growing customer base as well as business and product people.

Reserve your place

The ticket price is R1250 via EFT or $160 via any other payment method. A percentage of the ticket price will be going to charity. The price of the ticket includes entrance, lunch for both days (a delicious picnic lunch you can enjoy in the gardens), a fantastic line up and great networking opportunities.

Don�t forget there are only 300 spaces available so don�t delay and we hope to see you there.�

Register and get more information at http://scaleconf.org.

Leadership Magazine releases iPad App using Adobe DPS

Mon, 30 Jan 2012 14:20:48 +0200

Leadership Magazine, a Cape Media publication, is South Africa's top award winning business publication. The magazine is aimed at�dynamic middle and senior business managers and directors, entrepreneurs, an influential political class and those who aspire to leadership roles, across all sectors of the economy.

When we became the only Adobe DPS partners in Africa, many publishing houses were still focused on traditional print media. Cape Media on the other hand realised the need for embracing this change and went mobile. They partnered with us using Adobe DPS and have recently launched the new and fresh Leadership Magazine iPad Application. The App is free to download and the first magazine is free as well.

You can view the magazine in both landscape and portrait, jump to various pages as well as view the pages in a gallery mode. This makes reading and browsing an easy and enjoyable process.

The App features an introduction for new users on how to navigate through the Leadership Magazine iPad Application. iPad hand gestures show users how to move between pages, pinch and zoom content and interact with content.

Download this application for interviews, insights and intelligence on leaders worldwide.�If you are interested in finding out more about how you can transform your print publications into Mobile Apps then contact us today.

Sign up for the Web 2.0 conference and receive a 15% discount

Tue, 31 Jan 2012 11:49:34 +0200

The Web 2.0 Conference is hitting our shores in less than 2months and with it's top class panel of speakers and a phenomenal line-up of topics, this one should not be missed. The focus of this year�s conference is the past, present and future of web 2.0 as well as the lurking presence of Web 3.0.

Attendees will learn how to engage in an online community, how to manage your and your company�s online identity, how Web 2.0 has changed the work environment, how Libraries use Web 2.0, learn about the new SEO � Google Panda, Internet security and viruses in this internet age, and let�s not forget about day two which is completely focused on social media and the future Web 3.0, from social media marketing, comparison between Facebook and Google+, social media in the financial industry and there are plenty of LinkedIn lessons to be learnt.

The speaker line-up includes:

Wesley lynch, Chief Executive Officer and Founder, Realmdigital
Jonathan Hall, Chief Executive Officer, Virtual Works

Anton Koekemoer, Digital Marketing Strategist, Social SEO
Gillian Meier, Digital Media Strategist, Blue Magnet Digital Solutions
Leon Lategan, Managing Director, Purple Cow
Ramon Thomas, Chief Trainer, Ramon Thomas Training Company
Francois Muscat, Social Media Strategist and Consultant, WSI

MikeSaunders, Internet Strategy Consultant and Social Media Coach, Tomorrow Today

Rafe Dyer, Innovation Manager, Deloitte & Touche
Debbie Marriott, Director, Bowman Gilfillan
Dewaldt Huysamen, SEO and Google expert, iLead Online

It looks like this is going to be one� jam packed� conference and we don�t want you to miss out so we would like to offer a 15% discount on the registration fee all you have to do is use the promo code which is �realmweb2.0�.�

The 2012 Exclus1ves Pledge

Mon, 27 Feb 2012 16:13:45 +0200

Exclus1ves has kicked off the New Year with the awesome attitude of making sure their customers get exactly what they want. We developed an Exclus1ves Pledge Facebook Application which only ran for a month on the Exclus1ves Facebook Page that pledges their increased services levels.

In 2012 you can expect the following from Exclus1ves.co.za

They have also said that they plan to not only meet their client’s expectations but exceed them. In order for them to go above and beyond their customers’ expectations Exclus1ves created a survey via the Facebook App that took no more than a couple of minutes to complete. The first 100 customers that completes the survey received a R50 Exclus1ves.co.za eVoucher. Although the Facebook Pledge App is no longer live, this once again goes to show how far Exclus1ves is willing to go to make all their customers #1.

The Digital Publishing Conference and Exhibition

Wed, 29 Feb 2012 10:05:12 +0200

Another day in this modern world of technology means another conference and this time it is the Digital Publishing Conference and Exhibition which will be taking place over the 29th – 30th May 2012, at the Protea Balalaika Hotel, Sandton.

This event has especially been developed for publishers, editors, marketers, digital integration managers and information professionals interested in digital technology-based products and services. The main focus of the conference is to inform users about the latest digital publishing solutions that will help companies save costs, access new markets and generate more revenue in an environmentally friendly manner.

Some of the confirmed speakers are from Frost & Sullivan, Siyavula, ABN Group, Adobe and Cape Town born mobile startup; Snapplify. Confirmed media partners include DMMA and Realmdigital.

Conference Highlights include:

An in-depth look at what digital publishing means for publishers
Challenges and opportunities of digital publishing
Integrated strategies of digital publishing
Digital Content and Security
Consumer trends expectations for digital publishing
Copyright and intellectual property in the digital age
Data-Driven Strategies for Audience Development
Licensing and rights management

The event details are in the process of being finalised so if you are a eager beaver then please contact Tony Mahelfa for more info.

(e) tony.mahalefa@amabhubesi.com (w) www.amabhubesi.com

Nomad Tours chooses Realmdigital

Fri, 02 Mar 2012 11:57:57 +0200

We are thrilled to announce that we bagged another amazing client; Nomad Tours.�Nomad�is one of the largest adventure tour companies in Africa, with a long and productive history. They've been in the industry for over 16 years and have over 65�000 clients not mention that they have completed no less than 7150 tours to date.

We built a brand new content managed website for Nomad that is packed with the latest innovations and features that Realm Platform has to offer. Multi-Language, e-Marketing, Live Chat and Social Media Integration functionality are just some of the new features of this fresh new site.

Take a look at the new Nomad Africa Adventure Tours website and let us know what you think.

Realmdigital partners with Elemental Web Solutions

Mon, 12 Mar 2012 10:54:59 +0200

Cape Town based Web Solutions company; Elemental has recently partnered with Realmdigital. Elemental, specialises in web and mobile development technology. They have successfully completed projects for companies based in South Africa and the United Kingdom and�are committed to providing excellence through their strategy and business practices.��

Elemental only utilises cutting edge technologies when crafting web designs and development solutions, so you can be rest assured that your site will look fresh and be compatible with all the latest digital developments. Their experience enables them to solve their clients website's problems and improve their bottom line. We are excited for this new venture and look forward to working with them on innovative and fun projects.

If you would like to find more about out Partner Program then contact us for more information.

Exclus1ves.co.za lauches Fanatics only zone

Mon, 12 Mar 2012 11:26:30 +0200

Exclus1ves has recently launched a� 'Fanat1cs members only zone' on their website.�Fanat1cs members�can now purchase a wide selection of items including book, e-books, music, movies and games at a substantially reduced rate. This has been developed to introduce more benefits to Exclus1ves Fantac1s members. Fanat1cs members earn points each time they purchase an item on the Exclus1ves site.

Apart from developing the Fanat1cs Zone, we have now implemented�e-voucher functionality�allowing users to purchase and use gift vouchers online.�There are currently two separate vouchers one for users to purchase items online and one for in-store purchasing.�We are busy with innovative developments for the�Exclus1ves�site so make sure you watch this space for some exciting new stuff.

http://www.exclus1ves.co.za/?gclid=CMiTwLOe4a4CFUcntAodlU-lVw

Name our fish and win an awesome Realmdigital t-shirt

Mon, 12 Mar 2012 14:32:09 +0200

Our reception area was looking rather pale recently so we decided to brighten it up by getting a little fish. Gold fish would have been the obvious choice but because of our fiesty and vibrant team, we knew something out of the ordinary was needed. Linda setlled on a blue�Siamese Fighting Fish because of the many interesting habits it possess. We were lucky enough to decorate his home with orange stones as this complimented our brand very well.

So, what do we need from you?

We haven't named him as yet so, we�need our fans to come up with potential names for our new friend. It's simple really, all you have to do is head over to our Facebook Page and let us know what we should name this guy.

The winning name will be selected by randomly choosing one of the most popular names which are based on likes. The winner needs to be our Facebook Fan in order to get the prize which is an awesome Realm t shirt. The winning name will be announced next week.

We have recently adopted a little fishy for the Realmdigital office. He is a Siamese fighting fish and has a number of very interesting habits. He likes to cruise the perimeter of his crib and then settle nonchalantly amongst the reeds of his office plant. He is very polite - he greets most people in the morning - which is unusual for these fish as they are known to be aggressive and elusive.

His hobbies include making bubble nests, blowing bubbles on the surface and allowing them to collect; and repeatedly catching and spitting out food granules... Something you don't know about him - he does not like his own reflection!�

What we need from you

You need to come up with potential names for our new friend. He is a boy so let�s try stick to male names i.e. Dory is not really a winning name for this little guy.

We love competitions and giving away stuff so we decided that we would turn this into a competition; nothing like the idea of a prize to get those creative juices flowing.

We are giving you up until this week Thursday to decide on a name. The name with the most �likes� will win. The winner will need to be a fan of our Facebook page in order to claim their prize. We will announce fishies winning name on Monday and the winner will receive an awesome Realmdigital t-shirt which will be sent to them.

Let the naming begin!

Our fish has been named��Blue Steel�

Tue, 20 Mar 2012 13:51:52 +0200

The winner of our fish naming competition is Gregory Lawson (@Ggreenfingers). He managed to rack up the most �likes� on our Facebook page with his winning name �Blue Steele�. We think it�s the perfect name for our little guy. Gregory has won himself one of our awesome Realmdigital t-shirts.

Thank you to everyone who sent in name suggestions for our fish. We really did like them all but there could only be one winner.

Sneak peek of our London offices

Fri, 23 Mar 2012 14:15:50 +0200

We recently announced that we expanded our services to the UK and established an office in London. The office is located at�Clerkenwell Workshops, 31 Clerkenwell Close, London� and is amongst some amazing artchitecure.�The environment is stylistic and draws a specific kind of business. Our office space is shared by both entrepreneurial-types to young businesses. There's a mixture of people working in the office including marketing, branding and design. This makes the atmosphere a fun and vibrant one to work in.

Check out the pictures and let us know what you think of our new digs.

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We are expanding and have decided to take up some space in London. We are so excited about this move and couldn�t wait to tell you guys all about it. Alon Lichtenstein is heading up the London offices and seems to really like the atmosphere surrounding London. The office location: Clerkenwell Workshops, 31 Clerkenwell Close, London seems to be in amongst some beautiful buildings and the office itself looks pretty cosy.

What Alon has to say:

�The Snapplify Office in London is a home away from home. The Club Workspace brand is chic and a pleasure to work from. The environment is stylistic and draws a specific kind of business. Our office space is shared by both entrepreneurial-types to young businesses. There is a mixture of solutions in media, branding, technology (especially being around the corner from Silicon Roundabout), and bankers. These have their stronghold in London, but all with a footing into the global arena, whether Africa, Europe or the East.

Operating from such a place gives inspiration to my every day at work.�

Check out some of the pictures and let us know what you think of our new digs.

Paperight chooses Realmdigital

Fri, 20 Apr 2012 13:16:31 +0200

Realmdigital is very excited to announce that we have signed up an awesome new client;�Paperight.�Paperight�turns any business with any printer into a print-on-demand bookstore.

We have been chosen �to develop a new and unique solution for the international printing and publishing industry. This is a very exciting adventure and we look forward to seeing the growth and success of Paperight in the market. We have been commissioned to build a highly efficient eCommerce website as well as PDF functionality that has a strong focus on high volume distribution and custom watermarking of documents.

Arthur Attwell, CEO, Paperight�explains why he chose us as a software solutions partner,�"our investment by the Shuttleworth Foundation gave us the option of hiring in-house developers or contracting one of many excellent Cape Town software companies. In the end, Realm simply ticked more important boxes for us: their low staff turnover is impressive, and gave me peace of mind that the team would be stable. Keeping architecture, development, design, and project management in-house meant I was confident we'd get great work, and that briefings and handovers among team members would be smooth. Realm's experience with book-industry data feeds and taxonomies is important, since these feeds are notoriously tricky. And we benefit from Wesley Lynch's dedication to the broader South African startup scene. I was confident he and his team would feel like partners who cared about our growth, and supported our approach to writing open-licensed software. So far, this has all been true of our experience working on Paperight's new platform."

Realmdigital will be attending our 5th Travel and Tourism Indaba

Fri, 20 Apr 2012 14:17:05 +0200

Clear your calendar for INDABA 2012. Taking place from the 12-15 May 2012 at the Albert Luthuli Convention Centre (Durban ICC), South Africa, INDABA has once again claimed its rightful place as one of the top three �must visit� events of its kind on the global calendar. If you are looking for a vastly wide variety of South Africa�s top tourism products then this is the place to be. Attracting more than 13000 delegates from the travel and tourism and related industries, this event draws worldwide media attention.

Realmdigital have attended this event for the past 5 years and we look forward to catching up with current clients who will be exhibiting this year. Attending this conference will help us keep up with new trends in the industry whilst giving us the opportunity to make new connections with prospective clients.

Let us know if you are attending so we can set up a meeting.

See you there.

Ninety9cents and Realmdigital work together on Ackermans Project

Mon, 30 Apr 2012 14:46:27 +0200

Ninety9cents,a leading Cape Town advertising agency as well as New Media Publishing, Africa’s leading publishing group, has been chosen to work alongside Realmdigital on a project for Ackermans. Ackermans has established itself as one of South Africa’s most recognised mainstream fashion retailers for affordable clothing, footwear, homewear and financial products.

We have been approached to work on the Disney Princess competition App for the Ackermans Facebook Page.The Facebook App is now live and extremely exciting, so make sure you like the Ackermans Facebook Page and and share this competition with all your friends.

Realm Platform v4.5 release

Mon, 07 May 2012 15:11:26 +0200

Realmdigital is proud to announce the release of Realm Platform version 4.5! Our developers have been hard at work analysing and updating the current version to ensure the user�s experience is just that much better and simpler.�Not only have we refreshed the software but we have added some more awesome functionality to give you the best, most holistic website management tool available.�

New functionality

Realm Platform 4.5�has some great new features. The new functionality ensures optimal performance and a greater ease of use that really simplifies your content management. Below is a list of all the exciting things you can find in the new version.

Auto Complete

We added this search functionality into various platform entities. Clients are now able to simply start typing either the product name or code for an item and a drop down list will narrow their results as more information is given.

Apply Next

This allows the user to submit their form details and once they have finished the can simply click �apply next� and the form will be cleared allowing them to type in a new set of data.

PDF Generator

This can be used in a number of areas in Platform. It not only turns the form into a PDF but also adds relevant details including the clients address and company name and gives you a full detailed breakdown of all the items ordered and total prices.

SafeShop Payment gateway integration

This is a secure credit card transaction for ecommerce.� It allows for a safe environment in which you can purchase books online.

Point of sale integration in VSOS (Van Schaik ordering system)

This allows for automatic updates on availability and pricing which ensures that the online store reflects the brick and mortar system. Integration with VSOS also allows for purchasing online using Van Schaik gift cards and eVouchers.

Integration into MiMoney Payment gateway

This allows for online purchasing using MiMoney vouchers.

Integration into InternetExpress

Allows user to create real-time quotations for deliveries based on destination and package contents (weight, size, height � dimension).

Optimise Search Functionality

Fast, relevant retrieval of search results from a product catalogue.

All of these new functionalities were created in the best interest of our clients and with their time and money in mind. Exclusive Books, Van Schaik and Stationery in Motion have been using these new functions extensively and have already noted substantial changes.

Realmdigital hires ecommerce and usability specialist

Fri, 11 May 2012 09:45:41 +0200

We have recently hired an ecommerce, usability�and digital marketing specialist to join our growing team. Ross Allchorn is a well known interface designer, online marketer and design consultant. His in depth knowledge on topics such as ecommerce, digital and tech is clearly visible on his column on Mail & Guardians' Tech Leader.�Ross will be taking on a consultative role at Realmdigital and through his analysis and recommendation we'll be able to offer our clients the ability to maximise their online potential.

A first glance at Ross will leave you thinking he is a part of a heavy metal band. Behind this rock star, however, lies a passion for tech, photography and building online brands. This is what Ross had to say about himself.

Where did it all start

Initially a creative; I started my career as an apprentice graphic designer at the age of 17. After that I filled a number of roles and tried to find my feet, but things really kicked off around 1999 where I took on a deep-end role of Marketing Coordinator for the Ocean Basket franchise group. Following this I operated my own web company for about 7 years building websites, content management systems and offering digital marketing services and consulting. In 2010 I took the role of Production Manager for ShopDirect in Cape Town where we churned out countless ecommerce storefronts and I gathered a wealth of knowledge in what makes the South African ecommerce machine tick.

Tell us about yourself

I'm a family man first but I do manage to squeeze in some of my own interests. I'm an instructables.com addict and have a growing home workshop in which I can make things, I love photography and actually did a stint as a professional photographer specialising in motorsport photography (MSA accredited, published in magazines and all). I have a passion for business in general and love to see a well planned and executed project or campaign.

Tell us something about you that not many people know

I'm a strong utilitarian believing in function over form, unless the form impedes the ability to function. Unusual for someone with a creative background, but there is nothing that grates me more than a redundant or "show" feature (fake pockets on clothing, massive wings on the back of economy cars etc.).