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UNDERSTANDING THE MODERN TRAVELLER

Gone are the days when travellers were defined by collective interests, status or culture. Marketing aimed at the modern traveller requires a...

THE SIX STAGES OF TRAVEL

An understanding of how the travel decision-making process works leads to a blueprint of how to place a Travel Business in the market. With so...

THE FUTURE OF E-COMMERCE?

E-commerce, or electronic commerce, is the use of an electronic medium to carry out commercial transactions. It usually refers to the sale of...

REALM WELCOMES ZACHIE DU BRUYN

Johannes Zacharias Du Bruyn known as Zachie, has recently joined the Realm team as Senior Developer. Zachie was born in the Free State, raised...