Realm Digital’s long-standing client, Daily Maverick required the development of their new website. Realm Digital was tasked to bring the Daily Maverick vision to life through the implementation of additional functionality that has been on their wishlist since inception.
The new website demanded a complete rethink of how users engage with news and information online, and how Daily Maverick could best meet the needs of their readers.
With over a million readers a month, all with varying news and information preferences, keeping everyone’s experience tailored, while having the website perform at its optimal best, was the main objective and challenge.
The new website features the addition of User Profiles. These User Profiles includes a dedicated preference centre, which allows users to follow their favourite authors, edit newsletter alert preferences and find saved articles.
With preferences unique to each profile, presenting countless scenarios and requests to the server at any given time demanded extensive testing and optimization.