Clicks for Bricks
Property24.com needed a Facebook application development to measure their “Clicks for Bricks” social project. For every fan of Property24’s Facebook Page, they sponsored R5 towards building a home in conjunction with Habitat for Humanity. The cost of one home was R91 000, and once 18,200 fans were reached, Property24.com would build the home. The Facebook application needed to measure how close Property24.com was to building this house by tracking fan growth, and incorporating an illustrated design for the development process of the house.
We built this application using Facebook Platform, a CMS developed by Realm Digital. Once a user clicked “Like” on the Propety24.com Facebook page, it increases the number of fans. The growth of fans was being tracked by a “Property24 fan meter.” This meter, which looked similar to a measuring tape, simultaneously grew as the number of fans increased.
Above the meter, we developed an illustrated version of the house that was going to be built. The stages of the house also changed according to the progress meter. The illustrated design of the house needed to update as the fans increased. With no fans, the design was just a basic foundation, as fans increased in size, so did the house. All these changes took place automatically and concurrently.
The campaign proved to be very successful for Property24, as they were able to build a house, while growing their online social community. The application’s interactive element, and worthy caused ensured it gained traction, and the desired results in no time.