Website Development, Design

Vital Health Foods

woocommercebootstrap phpwordpress

The Brief

Vital Website

To develop a fresh new look and feel without the eCommerce functionality of the previous Vital website. A discovery workshop was held to unpack the requirements, followed by the design and development of the Vital website.

Vitamin Advisor

Vital Health Foods wanted to implement a consumer questionnaire onto their website, with the aim to enhance the customer experience online.

Realm Digital proposed implementing the Vitamin Advisor functionality which would allow Vital Health Foods to recommend 3 products based on the consumers answers and help their consumers make informed purchasing decisions. In turn, this would promote additional product offerings.

Vital Academy

Vital Health Foods requested for Realm Digital to redevelop their online learning platform, Vital Academy.

A workshop was held and a gap analysis was prepared to compare Sensei and MasterStudy as possible platforms to develop the LMS on. Sensei was agreed between Vital Health Foods and Realm Digital as the LMS platform of choice for Vital Academy. A functional specification document was then created by Realm Digital to unpack the requirements for the design and development of Vital Academy.

The Solution

We took on the project in a phased approach, with the first phase focusing on wire-framing and designing the new Vital Health Foods website and blog, development of the new website on WooCommerce, and the blog on WordPress.

Realm then proposed implementing product suggestion functionality that allows Vital Health Foods to recommend three products and help customers make informed purchasing decisions.

The Vital Academy was the last phase of the project. It provides members of the public and health professionals who want to learn more about health supplements and the Vital product range with an engaging and easy to use learning platform.

The Result

Vital Website

Increased traffic to the website and a website more in line with the Vital brand.

Online stores recently added to the products thus allowing for more online store purchasing.

Vitamin Advisor

An engagement tool for consumers to utilise, and thus promoting Vital products.

Vital Academy

General Public as well as Health Care Professionals are making use of the courses, and HCP are obtaining their CPD points on successful completion of each course.

Not only does Realm Digital deliver great digital solutions, I also enjoy working with them. Everyone in this company has a passion to see work get executed excellently and they also put the customer first. They want to see Vital succeed just as much as we do.

Michelle Jooste

Vital Health Foods Digital Marketing Manager