UNDERSTANDING THE MODERN TRAVELLER

Gone are the days when travellers were defined by collective interests, status or culture. Marketing aimed at the modern traveller requires a deeper understanding of the group of individuals a segment represents as the Travel Industry is a highly competitive market....

THE SIX STAGES OF TRAVEL

An understanding of how the travel decision-making process works leads to a blueprint of how to place a Travel Business in the market. With so many websites and online services offering millions of variations of the same thing, it is of the utmost importance to...

GUIDELINES TO RUNNING YOUR OWN E-COMMERCE WEBSITE

Whether you are thinking of starting an e-commerce website or just looking for ways to improve your existing one, let’s face it, good advice is always appreciated. Making a success of an online business can become quite the tightrope act if you don’t lay the right...

THE FUTURE OF E-COMMERCE?

E-commerce, or electronic commerce, is the use of an electronic medium to carry out commercial transactions. It usually refers to the sale of products or services via the Internet, but the term also covers purchasing mechanisms via the Internet. Constantly changing...

REALM TAKES ON THE VEHICLE TRACKING INDUSTRY

Over the past few months, Realm Digital has been working on a very exciting new project and has developed an advanced service that integrates with a tracking device for a fleet solutions company. The device can track vehicles, determine locations, assist in managing...

REALM WELCOMES ZACHIE DU BRUYN

Johannes Zacharias Du Bruyn known as Zachie, has recently joined the Realm team as Senior Developer. Zachie was born in the Free State, raised in Mpumalanga. He has been living in Cape Town for the past 14 years and is definitely not looking back. As Senior PHP...